Macerata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Macerata in 2025? Explore comprehensive Airbnb analytics for Macerata, Marche, Italy to uncover income potential. This 2025 STR market report for Macerata, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Macerata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macerata Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macerata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macerata (2025)
Understanding the monthly revenue variations for Airbnb listings in Macerata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macerata is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macerata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,927+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $428, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macerata
Macerata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macerata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macerata:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macerata
Average Daily Rate (ADR) Airbnb Trends in Macerata (2025)
Effective short term rental pricing strategy in Macerata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macerata typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Macerata
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Airbnb Seasonality Analysis & Trends in Macerata (2025)
Peak Season (July, August, June)
- Revenue averages $2,163 per month
- Occupancy rates average 44.5%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,265 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $133
Low Season (January, February, March)
- Revenue drops to average $742 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $124
Seasonality Insights for Macerata
- The Airbnb seasonality in Macerata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macerata's highest earning potential, with monthly revenues capable of climbing to $2,336, occupancy reaching a high of 48.8%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $688, occupancy could drop to 27.6%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macerata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macerata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macerata (2025)
Exploring the top neighborhoods for short-term rentals in Macerata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Macerata Centro | The historic center of Macerata offers a rich cultural experience with its beautiful piazzas, historical buildings, and vibrant atmosphere. Ideal for tourists looking to explore the charm of Italian small towns. | Sferisterio, Piazza della Libertà, Museo della Ceramica, Palazzo Buonaccorsi, Università di Macerata |
| Recanati | Known as the birthplace of the poet Giacomo Leopardi, Recanati is a picturesque town offering stunning views of the Marche countryside. It's perfect for travelers interested in arts, culture, and history. | Casa di Leopardi, Museo dell'Emigrazione Marchigiana, Cattedrale di San Flaviano, Santa Maria di Montemorello, Piazza Giacomo Leopardi |
| Civitanova Marche | A vibrant seaside town noted for its beautiful beaches and the bustling promenade. Ideal for beachgoers and those looking to enjoy the Adriatic Sea. | Spiaggia di Civitanova, Porto di Civitanova, Teatro Rossini, Piazza XX Settembre, Shopping district |
| Tolentino | A charming historic town with medieval architecture and a rich history. Perfect for those who enjoy exploring lesser-known Italian gems. | Basilica di San Nicola, Castello della Rancia, Piazza della Libertà, Museo diocesano di Tolentino, The Cavern of the Evil |
| Porto Recanati | A seaside resort town popular for its sandy beaches and family-friendly atmosphere. It's a great place for vacation rentals due to its proximity to the coast. | Spiaggia di Porto Recanati, Castello Svevo, Lungomare di Porto Recanati, Torre di Miranda, Parco delle Fiabe |
| Monte San Martino | A picturesque hilltop village with breathtaking views of the surrounding countryside. A hidden gem for those seeking tranquility and nature. | Castello di Monte San Martino, Chiesa di San Martino, Local hiking trails, Scenic viewpoints |
| Fermo | Home to stunning landscapes and rich history, Fermo is a delightful town perfect for those looking to immerse themselves in culture and enjoy local cuisine. | Cattedrale di Fermo, Piazza del Popolo, Palazzo dei Priori, Teatro dell'Aquila, Parco della Libertà |
| Sarnano | Known for its natural beauty and outdoor activities, Sarnano is ideal for tourists looking for hiking, skiing, and relaxation in a serene environment. | Centro Storico di Sarnano, Terme di Sarnano, Hiking trails, Ski resorts nearby, Local gastronomy experiences |
Understanding Airbnb License Requirements & STR Laws in Macerata (2025)
Yes, Macerata, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macerata to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Macerata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maceratabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with pool, tennis court, park, privacy&Chef
Entire Place • 8 bedrooms
Nel Cuore delle Marche tra Olivi e Vigneti
Entire Place • 4 bedrooms
Stilt House in the woods
Entire Place • 1 bedroom
Casa Rurale Botonto
Entire Place • 5 bedrooms
![[Cavour] Elegant Loft on Centre](https://a0.muscache.com/im/pictures/miso/Hosting-847779344053347380/original/713b4250-47b3-40b7-87ee-67c62f1388e0.jpeg?im_w=480&im_format=avif)
[Cavour] Elegant Loft on Centre
Entire Place • 1 bedroom
![Casa Carmen [Sferisterio] next to parking](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-895365224427670093/original/f17c96da-964f-482d-886c-53ceb236ef38.jpeg?im_w=480&im_format=avif)
Casa Carmen [Sferisterio] next to parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macerata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macerata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roberta | 1 | $73,281 | 4 | 5.00/5.0 |
| Chiara | 2 | $61,138 | 45 | 4.83/5.0 |
| Host #37682710 | 1 | $45,281 | 19 | 4.89/5.0 |
| Flavia | 1 | $41,614 | 4 | 5.00/5.0 |
| Veronica | 3 | $36,041 | 55 | 4.93/5.0 |
| Lauri | 7 | $35,953 | 121 | 4.64/5.0 |
| Roberta E Frediano | 1 | $35,864 | 5 | 5.00/5.0 |
| Filippo | 1 | $30,771 | 58 | 4.98/5.0 |
| Iacopo | 1 | $29,282 | 39 | 4.92/5.0 |
| Riccardo | 1 | $26,401 | 100 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macerata.
Dive Deeper: Advanced Macerata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macerata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacerata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macerata
- The Macerata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.7% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 26.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Macerata, Apartment/Condo properties are the most common (66.3%), reflecting the local real estate landscape.
- Houses represent a significant 28.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.8%) offer potential for unique stay experiences.
Macerata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macerata
- The dominant room capacity in Macerata is 1 bedroom listings, making up 56.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.3% of the active Airbnb listings in Macerata, indicating a high concentration in these sizes.
- With over half the market (56.6%) consisting of studios or 1-bedroom units, Macerata is particularly well-suited for individuals or couples.
Macerata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macerata
- The most common guest capacity trend in Macerata vacation rentals is listings accommodating 2 guests (32.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Macerata STR market, accounting for 53.0% of listings.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macerata.
- On average, properties in Macerata are equipped to host 3.2 guests.
Macerata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macerata
- The most common availability pattern in Macerata falls within the 271-366 days range, representing 63.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Macerata (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macerata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
40.5% of total
2 Nights
20 listings
27% of total
3 Nights
5 listings
6.8% of total
4-6 Nights
6 listings
8.1% of total
7-29 Nights
8 listings
10.8% of total
30+ Nights
5 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Macerata is 1 Night, adopted by 40.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.5%) of the Macerata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.5% of Macerata hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macerata.
Macerata Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
4.5% of total
Super Strict 60 Days
2 listings
3% of total
Flexible
29 listings
43.3% of total
Moderate
23 listings
34.3% of total
Strict
10 listings
14.9% of total
Cancellation Policy Insights for Macerata
- The prevailing Airbnb cancellation policy trend in Macerata is Flexible, used by 43.3% of listings.
- The market strongly favors guest-friendly terms, with 77.6% of listings offering Flexible or Moderate policies. This suggests guests in Macerata may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.3% market standard in Macerata.
- Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Macerata.
Macerata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macerata
- The overall average booking lead time for vacation rentals in Macerata is 43 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Macerata.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Macerata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macerata (2025)
Amenity Prevalence
Amenity Insights for Macerata
- Essential amenities in Macerata that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macerata: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macerata to stay competitive.
Macerata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macerata
- The typical guest profile for Airbnb in Macerata consists of a mix of domestic (53%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.7% of guests.
- Key international markets include Italy (52.7%) and Germany (7.7%).
- Top languages spoken are English (33.1%) followed by Italian (27.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macerata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.38 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |
| Deruta | 15 | $2,127 | $232.83 | 37% |