Fermo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Fermo in 2025? Explore comprehensive Airbnb analytics for Fermo, Marche, Italy to uncover income potential. This 2025 STR market report for Fermo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 148 active listings.
Whether you're considering an Airbnb investment in Fermo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fermo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fermo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fermo (2025)
Understanding the monthly revenue variations for Airbnb listings in Fermo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fermo is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fermo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,599+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,484 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $799 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $397, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fermo
Fermo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fermo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fermo:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fermo
Average Daily Rate (ADR) Airbnb Trends in Fermo (2025)
Effective short term rental pricing strategy in Fermo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fermo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Fermo
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Airbnb Seasonality Analysis & Trends in Fermo (2025)
Peak Season (August, July, May)
- Revenue averages $1,987 per month
- Occupancy rates average 41.3%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,038 per month
- Occupancy maintains around 24.3%
- Daily rates hold near $149
Low Season (January, February, December)
- Revenue drops to average $645 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $128
Seasonality Insights for Fermo
- The Airbnb seasonality in Fermo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fermo's highest earning potential, with monthly revenues capable of climbing to $2,477, occupancy reaching a high of 52.5%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $604, occupancy could drop to 18.0%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fermo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fermo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fermo (2025)
Exploring the top neighborhoods for short-term rentals in Fermo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fermo Centro | The historic center of Fermo is a vibrant area filled with cultural attractions, shops, and restaurants. Its rich history and picturesque streets attract tourists who want to experience local culture. | Fermo Cathedral, Piazza del Popolo, Museo Archeologico, Teatro Dell'Aquila, Church of San Domenico |
| Lido di Fermo | A popular seaside destination, Lido di Fermo offers sandy beaches and a relaxed atmosphere. It's ideal for vacationers looking to enjoy the sun, sea, and local gastronomy. | Lido di Fermo Beach, Promenade, Beach Clubs, Fishing Port, Parks and Green Spaces |
| Santa Vittoria in Matenano | A charming hilltop town near Fermo, known for its stunning views and tranquility. Attracts visitors looking for an authentic Italian experience away from the crowd. | Sanctuary of Saint Maria in Matenano, Hiking Trails, Local Wine Tastings, Cultural Festivals, Scenic Countryside |
| Porto San Giorgio | A nearby coastal town famous for its beautiful beaches and lively waterfront. Great for those wanting a beach experience with local amenities and night life. | Porto San Giorgio Beach, Marina, Restaurants and Bars, Historical Fort, Fishing Activities |
| Carassai | A small, picturesque village offering rustic charm and beautiful landscapes. It appeals to those seeking peace and local culture, away from tourist hotspots. | Village Harbor, Local Festivals, Panorama Views, Nature Trails, Italian Countryside |
| Grottammare | Known for its beautiful beaches and historic town, Grottammare attracts visitors looking for both relaxation and cultural experiences along the Adriatic coast. | Grottammare Beach, Old Town, Palazzo Lettimi, Parks, Cultural Events |
| Mogliano | A hidden gem in the Marche region, Mogliano offers traditional Italian life and beautiful countryside. Visitors enjoy the slower pace and local charm. | Mogliano Castle, Artisan Shops, Country Walks, Local Vineyards, Culinary Experiences |
| Smerillo | A medieval village offering stunning hilltop views, perfect for travelers wanting to escape to the countryside and immerse themselves in nature and history. | Smerillo Castle, Natural Reserves, Hiking Paths, Church of San Gregorio, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Fermo (2025)
Yes, Fermo, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fermo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Fermo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fermobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Malu- Private villa, pool, Le Marche
Entire Place • 3 bedrooms
casannona wisteria
Entire Place • 2 bedrooms
Palazzo Capparucci
Entire Place • 4 bedrooms
![[BEACHSIDE APARTMENT] Free parking & relaxation](https://a0.muscache.com/im/pictures/miso/Hosting-43442761/original/0b580acc-709d-4dd2-97a8-ee82cde4d1f6.png?im_w=480&im_format=avif)
[BEACHSIDE APARTMENT] Free parking & relaxation
Entire Place • 2 bedrooms
*FLAT ON THE BEACH*Free Parking & Wi-Fi
Entire Place • 2 bedrooms
Terrazze sul Borgo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fermo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fermo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giacomo | 3 | $64,015 | 56 | 4.69/5.0 |
| Barbara - DH Villas | 1 | $60,325 | 10 | 4.80/5.0 |
| Cecilia | 11 | $58,079 | 154 | 4.68/5.0 |
| Matteo | 2 | $54,129 | 55 | 4.91/5.0 |
| Stefano | 4 | $38,646 | 5 | 1.10/5.0 |
| Marco | 6 | $38,617 | 53 | 4.66/5.0 |
| Lucia | 2 | $33,693 | 81 | 4.83/5.0 |
| Host #533330545 | 1 | $31,790 | 0 | 0.00/5.0 |
| Matteo | 2 | $31,708 | 8 | 4.26/5.0 |
| Alessia | 1 | $27,349 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fermo.
Dive Deeper: Advanced Fermo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fermo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFermo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fermo
- The Fermo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 148 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fermo, Apartment/Condo properties are the most common (52.7%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.5%) offer potential for unique stay experiences.
Fermo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fermo
- The dominant room capacity in Fermo is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Fermo, indicating a high concentration in these sizes.
Fermo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fermo
- The most common guest capacity trend in Fermo vacation rentals is listings accommodating 4 guests (29.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Fermo STR market, accounting for 49.3% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fermo.
- On average, properties in Fermo are equipped to host 4.0 guests.
Fermo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fermo
- The most common availability pattern in Fermo falls within the 271-366 days range, representing 76.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fermo (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fermo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
18% of total
2 Nights
38 listings
27.3% of total
3 Nights
22 listings
15.8% of total
4-6 Nights
13 listings
9.4% of total
7-29 Nights
32 listings
23% of total
30+ Nights
9 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Fermo is 2 Nights, adopted by 27.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.3% of Fermo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fermo.
Fermo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.9% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
28 listings
25.9% of total
Moderate
53 listings
49.1% of total
Strict
24 listings
22.2% of total
Cancellation Policy Insights for Fermo
- The prevailing Airbnb cancellation policy trend in Fermo is Moderate, used by 49.1% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Fermo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.1% market standard in Fermo.
- Regularly review your cancellation policy against competitors and market demand shifts in Fermo.
Fermo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fermo
- The overall average booking lead time for vacation rentals in Fermo is 51 days.
- Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Fermo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Fermo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fermo (2025)
Amenity Prevalence
Amenity Insights for Fermo
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fermo to stay competitive.
Fermo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fermo
- The typical guest profile for Airbnb in Fermo consists of primarily domestic travelers (66%), often arriving from nearby Turin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 65.8% of guests.
- Key international markets include Italy (65.8%) and Germany (9.5%).
- Top languages spoken are English (33.3%) followed by Italian (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Turin and Rome.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fermo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.38 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |
| Deruta | 15 | $2,127 | $232.83 | 37% |