Fabriano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Fabriano in 2025? Explore comprehensive Airbnb analytics for Fabriano, Marche, Italy to uncover income potential. This 2025 STR market report for Fabriano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Fabriano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fabriano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fabriano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fabriano (2025)
Understanding the monthly revenue variations for Airbnb listings in Fabriano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fabriano is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fabriano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,684+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,435 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $631 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $304, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fabriano
Fabriano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fabriano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fabriano:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fabriano
Average Daily Rate (ADR) Airbnb Trends in Fabriano (2025)
Effective short term rental pricing strategy in Fabriano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fabriano typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Fabriano
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Airbnb Seasonality Analysis & Trends in Fabriano (2025)
Peak Season (April, May, August)
- Revenue averages $1,651 per month
- Occupancy rates average 41.5%
- Daily rates average $103
Shoulder Season
- Revenue averages $931 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $110
Low Season (February, March, October)
- Revenue drops to average $631 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $108
Seasonality Insights for Fabriano
- The Airbnb seasonality in Fabriano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fabriano's highest earning potential, with monthly revenues capable of climbing to $1,803, occupancy reaching a high of 52.1%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $502, occupancy could drop to 21.4%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fabriano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fabriano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fabriano (2025)
Exploring the top neighborhoods for short-term rentals in Fabriano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Fabriano, filled with medieval architecture and charming streets. A popular spot for tourists interested in culture, history, and local cuisine. | Fabriano Cathedral, Piazza del Comune, Museo della Carta e della Filigrana, Palazzo del Podestà, Teatro Gentile |
| Viale della Repubblica | A lively area with shops, cafes, and access to public transportation. Ideal for tourists looking for convenience and a taste of local life. | Local Shops, Restaurants, Parks, Cafes |
| Pievebovigliana | A serene hillside town offering stunning views and tranquility. Great for nature lovers and those looking to escape the hustle and bustle. | Hiking Trails, Nature Parks, Historical Sites |
| Museo della Carta | Near the famous Paper Museum, this location attracts visitors interested in the art of paper making and its history. Ideal for educational stays. | Museo della Carta, Exhibitions, Workshops |
| Valle del Giano | A picturesque valley known for its beautiful landscapes and outdoor activities. Perfect for guests who enjoy hiking, cycling, and exploring nature. | Hiking Trails, Scenic Views, Local Vineyards |
| San Venanzo | A small town with rich history and cultural heritage. Offers a tranquil environment for visitors interested in local traditions. | Historical Churches, Old Town, Local Festivals |
| Borgo Tufico | A charming village with traditional Marche architecture. It's ideal for those looking for a rustic experience and immersion in the local culture. | Traditional Markets, Old Stone Buildings, Local Artisans |
| Castelraimondo | A nearby town that combines historic architecture with beautiful views. A good choice for visitors exploring the Marche region. | Castelli, Historical Remnants, Natural Parks |
Understanding Airbnb License Requirements & STR Laws in Fabriano (2025)
Yes, Fabriano, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fabriano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Fabriano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fabrianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa la chiesetta private pool- Borgo Canapegna
Entire Place • 2 bedrooms
Historic Country House in Coccore
Entire Place • 3 bedrooms
"Tamy's house" apartment
Entire Place • 2 bedrooms
"Apartamento degli Amici"
Entire Place • 3 bedrooms
Borgo Canapegna-"La Quercia d 'oro" - private pool
Entire Place • 3 bedrooms
Ca’ Mancio
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fabriano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fabriano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefania | 2 | $49,970 | 34 | 4.92/5.0 |
| Enrico | 3 | $31,100 | 15 | 3.33/5.0 |
| Claudia | 1 | $26,271 | 26 | 4.81/5.0 |
| Tamara | 1 | $21,549 | 46 | 4.93/5.0 |
| Alessio | 1 | $19,622 | 6 | 4.83/5.0 |
| David | 1 | $17,191 | 16 | 4.88/5.0 |
| Francesca | 2 | $15,302 | 128 | 4.70/5.0 |
| Maria Veronica | 1 | $12,366 | 40 | 4.93/5.0 |
| Host #104645227 | 1 | $12,140 | 2 | 0.00/5.0 |
| Lina | 1 | $11,745 | 58 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fabriano.
Dive Deeper: Advanced Fabriano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fabriano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFabriano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fabriano
- The Fabriano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fabriano, Apartment/Condo properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Fabriano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fabriano
- The dominant room capacity in Fabriano is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Fabriano, indicating a high concentration in these sizes.
- A significant 23.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fabriano.
Fabriano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fabriano
- The most common guest capacity trend in Fabriano vacation rentals is listings accommodating 4 guests (25.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Fabriano STR market, accounting for 51.2% of listings.
- 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fabriano.
- On average, properties in Fabriano are equipped to host 4.0 guests.
Fabriano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fabriano
- The most common availability pattern in Fabriano falls within the 271-366 days range, representing 64.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Fabriano (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fabriano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
44.7% of total
2 Nights
6 listings
15.8% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
11 listings
28.9% of total
30+ Nights
2 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Fabriano is 1 Night, adopted by 44.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Fabriano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.7% of Fabriano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fabriano.
Fabriano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
59.4% of total
Moderate
7 listings
21.9% of total
Strict
6 listings
18.8% of total
Cancellation Policy Insights for Fabriano
- The prevailing Airbnb cancellation policy trend in Fabriano is Flexible, used by 59.4% of listings.
- The market strongly favors guest-friendly terms, with 81.3% of listings offering Flexible or Moderate policies. This suggests guests in Fabriano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 59.4% market standard in Fabriano.
- Given the high prevalence of Flexible policies (59.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Fabriano.
Fabriano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fabriano
- The overall average booking lead time for vacation rentals in Fabriano is 47 days.
- Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Fabriano.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Fabriano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fabriano (2025)
Amenity Prevalence
Amenity Insights for Fabriano
- Essential amenities in Fabriano that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fabriano: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fabriano to stay competitive.
Fabriano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fabriano
- The typical guest profile for Airbnb in Fabriano consists of a mix of domestic (57%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 56.5% of guests.
- Key international markets include Italy (56.5%) and Germany (8.7%).
- Top languages spoken are English (37.6%) followed by Italian (27.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fabriano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |
| Barberino Tavarnelle | 83 | $2,667 | $356.47 | 43% |