Ascoli Piceno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Ascoli Piceno in 2025? Explore comprehensive Airbnb analytics for Ascoli Piceno, Marche, Italy to uncover income potential. This 2025 STR market report for Ascoli Piceno, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 82 active listings.
Whether you're considering an Airbnb investment in Ascoli Piceno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ascoli Piceno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ascoli Piceno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ascoli Piceno (2025)
Understanding the monthly revenue variations for Airbnb listings in Ascoli Piceno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ascoli Piceno is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ascoli Piceno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,151+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,390 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $663 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ascoli Piceno
Ascoli Piceno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ascoli Piceno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ascoli Piceno:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ascoli Piceno
Average Daily Rate (ADR) Airbnb Trends in Ascoli Piceno (2025)
Effective short term rental pricing strategy in Ascoli Piceno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ascoli Piceno typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Ascoli Piceno
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Airbnb Seasonality Analysis & Trends in Ascoli Piceno (2025)
Peak Season (August, July, May)
- Revenue averages $1,310 per month
- Occupancy rates average 39.9%
- Daily rates average $108
Shoulder Season
- Revenue averages $997 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $107
Low Season (January, February, March)
- Revenue drops to average $688 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $102
Seasonality Insights for Ascoli Piceno
- The Airbnb seasonality in Ascoli Piceno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ascoli Piceno's highest earning potential, with monthly revenues capable of climbing to $1,432, occupancy reaching a high of 45.6%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $581, occupancy could drop to 20.8%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ascoli Piceno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ascoli Piceno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ascoli Piceno (2025)
Exploring the top neighborhoods for short-term rentals in Ascoli Piceno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ascoli Piceno City Center | Historical center with stunning medieval architecture, charming piazzas, and vibrant local culture. Ideal for tourists looking for an authentic Italian experience. | Piazza del Popolo, Dome of Ascoli Piceno, Palazzo dei Capitani del Popolo, Forte Malatesta, Museo Archeologico Civico |
| San Benedetto del Tronto | Popular seaside resort known for its beautiful beaches and promenade. Great for summer vacationers and those seeking relaxation by the Adriatic Sea. | San Benedetto Beach, Lungomare, Palazzina Azzurra, Grottammare, Fishermen's Port |
| Offida | Charming medieval hilltown renowned for its ancient traditions and beautiful landscapes. Appeals to tourists interested in culture, wine, and local crafts. | Church of Santa Maria della Rocca, Offida's Lace Museum, Historic Center, Vineyards of Offida, Piazza del Popolo |
| Castorano | Picturesque village surrounded by rolling hills and vineyards. Ideal for travelers looking for tranquility and wine tourism opportunities. | Wine Cellars, Vineyards, Local Farms, Hiking Trails, Charming Countryside Views |
| Acquaviva Picena | Historic village with medieval fortifications offering a glimpse into the region's past. Attracts visitors interested in history and stunning views. | Rocca di Acquaviva Picena, Local Markets, Historic Streets, Scenic Overlooks, Cultural Festivals |
| Civitanova Marche | Vibrant coastal town known for shopping, dining, and beautiful beaches. Popular with both families and young people seeking a lively beach atmosphere. | Civitanova Beach, Shopping District, Restaurants, Marina, Cultural Events |
| Grottammare | Charming cliffside town known for its lovely beach, historic center, and vibrant local culture. Great for families and couples looking for a romantic getaway. | Grottammare Beach, Old Town, Piazza peretti, Riviera delle Palme, Cultural Festivals |
| Monteprandone | A quiet hilltop village with beautiful views and historic architecture. Perfect for travelers looking to escape the busier tourist spots. | Church of St. James, Historic Center, Local Wine Tasting, Scenic Hiking Paths, Countryside Views |
Understanding Airbnb License Requirements & STR Laws in Ascoli Piceno (2025)
Yes, Ascoli Piceno, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ascoli Piceno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Ascoli Piceno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ascoli Picenobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atticatto
Entire Place • 2 bedrooms
Gorgeous home in Ascoli Piceno with WiFi
Entire Place • 10 bedrooms
Charme in Centro with private parking
Entire Place • 2 bedrooms
Center Boutique home on the river-Ascoli Piceno
Entire Place • 1 bedroom
home holidays - b&b
Entire Place • 4 bedrooms
Atticllo
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ascoli Piceno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ascoli Piceno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessio | 4 | $95,165 | 91 | 3.67/5.0 |
| Alessandra Alesi | 2 | $49,247 | 168 | 4.92/5.0 |
| Host #153918632 | 1 | $39,092 | 0 | 0.00/5.0 |
| Salvatore | 5 | $36,023 | 31 | 3.97/5.0 |
| Maria Rita | 1 | $30,243 | 10 | 4.90/5.0 |
| Gianluca | 4 | $24,308 | 78 | 3.31/5.0 |
| Elisabetta | 1 | $23,391 | 77 | 4.84/5.0 |
| Mimma | 2 | $21,301 | 226 | 4.71/5.0 |
| Francesco | 1 | $20,990 | 191 | 4.76/5.0 |
| Anlina | 2 | $17,934 | 5 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ascoli Piceno.
Dive Deeper: Advanced Ascoli Piceno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ascoli Piceno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAscoli Piceno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ascoli Piceno
- The Ascoli Piceno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.4% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ascoli Piceno, Apartment/Condo properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 17.1% portion, catering likely to families or larger groups.
- The presence of 23.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.9%) offer potential for unique stay experiences.
Ascoli Piceno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ascoli Piceno
- The dominant room capacity in Ascoli Piceno is 2 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.8% of the active Airbnb listings in Ascoli Piceno, indicating a high concentration in these sizes.
Ascoli Piceno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ascoli Piceno
- The most common guest capacity trend in Ascoli Piceno vacation rentals is listings accommodating 4 guests (26.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ascoli Piceno STR market, accounting for 42.7% of listings.
- 19.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ascoli Piceno.
- On average, properties in Ascoli Piceno are equipped to host 3.1 guests.
Ascoli Piceno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ascoli Piceno
- The most common availability pattern in Ascoli Piceno falls within the 271-366 days range, representing 54.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ascoli Piceno (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ascoli Piceno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
43.8% of total
2 Nights
21 listings
28.8% of total
3 Nights
4 listings
5.5% of total
4-6 Nights
5 listings
6.8% of total
7-29 Nights
8 listings
11% of total
30+ Nights
3 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ascoli Piceno is 1 Night, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.6%) of the Ascoli Piceno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.8% of Ascoli Piceno hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ascoli Piceno.
Ascoli Piceno Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
45 listings
67.2% of total
Moderate
18 listings
26.9% of total
Strict
4 listings
6% of total
Cancellation Policy Insights for Ascoli Piceno
- The prevailing Airbnb cancellation policy trend in Ascoli Piceno is Flexible, used by 67.2% of listings.
- The market strongly favors guest-friendly terms, with 94.1% of listings offering Flexible or Moderate policies. This suggests guests in Ascoli Piceno may expect booking flexibility.
- Strict cancellation policies are quite rare (6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 67.2% market standard in Ascoli Piceno.
- Given the high prevalence of Flexible policies (67.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ascoli Piceno.
Ascoli Piceno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ascoli Piceno
- The overall average booking lead time for vacation rentals in Ascoli Piceno is 49 days.
- Guests book furthest in advance for stays during May (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Ascoli Piceno.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Ascoli Piceno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ascoli Piceno (2025)
Amenity Prevalence
Amenity Insights for Ascoli Piceno
- Essential amenities in Ascoli Piceno that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ascoli Piceno: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ascoli Piceno to stay competitive.
Ascoli Piceno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ascoli Piceno
- The typical guest profile for Airbnb in Ascoli Piceno consists of a mix of domestic (53%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 53.4% of guests.
- Key international markets include Italy (53.4%) and United States (12.1%).
- Top languages spoken are English (37.7%) followed by Italian (28.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ascoli Piceno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.38 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |