Ancona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Ancona in 2025? Explore comprehensive Airbnb analytics for Ancona, Marche, Italy to uncover income potential. This 2025 STR market report for Ancona, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 269 active listings.
Whether you're considering an Airbnb investment in Ancona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ancona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ancona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ancona (2025)
Understanding the monthly revenue variations for Airbnb listings in Ancona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ancona is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ancona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,703+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,736 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,008 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $482, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ancona
Ancona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ancona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ancona:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ancona
Average Daily Rate (ADR) Airbnb Trends in Ancona (2025)
Effective short term rental pricing strategy in Ancona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ancona typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $164+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Ancona
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Airbnb Seasonality Analysis & Trends in Ancona (2025)
Peak Season (August, July, May)
- Revenue averages $1,913 per month
- Occupancy rates average 49.6%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,210 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $114
Low Season (January, February, March)
- Revenue drops to average $821 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $104
Seasonality Insights for Ancona
- The Airbnb seasonality in Ancona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ancona's highest earning potential, with monthly revenues capable of climbing to $2,170, occupancy reaching a high of 57.1%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $766, occupancy could drop to 30.0%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ancona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ancona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ancona (2025)
Exploring the top neighborhoods for short-term rentals in Ancona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Ancona, known for its beautiful architecture, cultural sites, and vibrant atmosphere. It’s a prime location for tourists wanting to explore the city’s rich history and local cuisine. | Ancona Cathedral, Piazza del Plebiscito, Lazzaretto of Ancona, National Archaeological Museum of the Marche Region, Port of Ancona |
| Passetto | A scenic area by the sea with beautiful beaches and stunning terraces. Attracts families and beach lovers looking for relaxation and outdoor activities. | Passetto Beach, Ancona Lighthouse, Walking trails along the coast, Parks and picnic areas |
| Alimini | A peaceful residential neighborhood that offers a more local experience while still being close to the sea. Ideal for visitors seeking a quiet retreat. | Local restaurants, Nearby vineyards, Nature trails, Local markets |
| Torrette | A beach district known for its sandy shores and lively promenade, perfect for summer tourists and those looking to enjoy the Adriatic Sea. | Torrette Beach, Beachfront restaurants, Water sports activities, Parks nearby |
| Palombina Nuova | A tranquil seaside area that provides an escape from the busier parts of the city, popular with families and couples. | Quiet beaches, Seaside parks, Shops and cafes nearby |
| Piazza Cavour | A bustling area that hosts various events and activities, with easy access to shopping and touristic attractions. Ideal for visitors wanting to experience local life. | Piazza Cavour, Shopping streets, Cafes and restaurants, Cultural events |
| Borgo Rodi | This charming neighborhood offers a more traditional Italian experience, with narrow streets and local artisan shops. It's perfect for those wishing to immerse themselves in local culture. | Local artisan shops, Community markets, Traditional trattorias |
| Stazione Marittima | Located near the ferry terminal, this area is ideal for travelers looking to explore beyond Ancona. It attracts tourists heading to nearby islands and coastal destinations. | Ferry services to Croatia, Local seafood restaurants, Ferry port views |
Understanding Airbnb License Requirements & STR Laws in Ancona (2025)
Yes, Ancona, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ancona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Ancona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Anconabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Moon Farmhouse
Entire Place • 5 bedrooms
![[Super Fibra+Centro] Luxury Appartament PiazzaRoma](https://a0.muscache.com/im/pictures/miso/Hosting-908490864749484048/original/cf8bf2f0-ca46-4372-9338-12354d7b57a9.jpeg?im_w=480&im_format=avif)
[Super Fibra+Centro] Luxury Appartament PiazzaRoma
Entire Place • 1 bedroom
Arts and Music - luxury apartment
Entire Place • 3 bedrooms
![[Pieno centro]- Ancona's Heart](https://a0.muscache.com/im/pictures/miso/Hosting-1133274784285813462/original/8271cdeb-b5b9-4471-9b74-1e0445175860.jpeg?im_w=480&im_format=avif)
[Pieno centro]- Ancona's Heart
Entire Place • 1 bedroom
Chalet in Parque del Conero
Entire Place • 1 bedroom
Dream House casa relax in centro
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ancona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ancona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fued La Tua Casa In Vacanza | 11 | $159,828 | 33 | 2.89/5.0 |
| Vincenzo | 2 | $83,671 | 55 | 4.78/5.0 |
| Villa Vetta Marina | 5 | $82,157 | 9 | 2.80/5.0 |
| Conero Apartments | 6 | $76,640 | 51 | 3.13/5.0 |
| Moira | 3 | $60,782 | 82 | 4.95/5.0 |
| Raffaela | 3 | $55,169 | 40 | 4.81/5.0 |
| Federico | 4 | $50,152 | 214 | 4.77/5.0 |
| Michela | 3 | $48,805 | 4 | 1.67/5.0 |
| Mauro | 3 | $45,207 | 69 | 4.93/5.0 |
| Francesco | 4 | $43,922 | 109 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ancona.
Dive Deeper: Advanced Ancona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ancona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAncona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ancona
- The Ancona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.5% of the 269 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ancona, Apartment/Condo properties are the most common (69.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.7%) offer potential for unique stay experiences.
Ancona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ancona
- The dominant room capacity in Ancona is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Ancona, indicating a high concentration in these sizes.
Ancona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ancona
- The most common guest capacity trend in Ancona vacation rentals is listings accommodating 4 guests (29%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ancona STR market, accounting for 48.7% of listings.
- 13.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ancona.
- On average, properties in Ancona are equipped to host 3.1 guests.
Ancona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ancona
- The most common availability pattern in Ancona falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ancona (31.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ancona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
73 listings
30.2% of total
2 Nights
72 listings
29.8% of total
3 Nights
34 listings
14% of total
4-6 Nights
16 listings
6.6% of total
7-29 Nights
28 listings
11.6% of total
30+ Nights
19 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ancona is 1 Night, adopted by 30.2% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.2% of Ancona hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ancona.
Ancona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.4% of total
Flexible
65 listings
31.3% of total
Moderate
87 listings
41.8% of total
Strict
53 listings
25.5% of total
Cancellation Policy Insights for Ancona
- The prevailing Airbnb cancellation policy trend in Ancona is Moderate, used by 41.8% of listings.
- The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in Ancona may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.8% market standard in Ancona.
- Regularly review your cancellation policy against competitors and market demand shifts in Ancona.
Ancona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ancona
- The overall average booking lead time for vacation rentals in Ancona is 35 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Ancona.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Ancona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ancona (2025)
Amenity Prevalence
Amenity Insights for Ancona
- Essential amenities in Ancona that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ancona: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ancona to stay competitive.
Ancona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ancona
- The typical guest profile for Airbnb in Ancona consists of a mix of domestic (40%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 40.2% of guests.
- Key international markets include Italy (40.2%) and Germany (10.8%).
- Top languages spoken are English (36.4%) followed by Italian (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ancona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Monte Castello di Vibio | 18 | $2,659 | $567.21 | 41% |
| Guardea | 15 | $2,542 | $320.56 | 35% |
| Monteleone d'Orvieto | 31 | $2,537 | $306.96 | 36% |
| Lugnano in Teverina | 19 | $2,238 | $267.38 | 35% |
| Collevecchio | 12 | $2,213 | $302.16 | 38% |
| Lisciano Niccone | 30 | $2,175 | $384.66 | 35% |
| Palombara Sabina | 16 | $2,160 | $336.01 | 35% |
| Deruta | 15 | $2,127 | $232.83 | 37% |