Val Masino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Val Masino in 2025? Explore comprehensive Airbnb analytics for Val Masino, Lombardy, Italy to uncover income potential. This 2025 STR market report for Val Masino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Val Masino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Val Masino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Val Masino Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Val Masino (2025)
Understanding the monthly revenue variations for Airbnb listings in Val Masino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Val Masino is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Val Masino across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,148 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,134 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $604, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Val Masino
Val Masino Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Val Masino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Val Masino:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Val Masino
Average Daily Rate (ADR) Airbnb Trends in Val Masino (2025)
Effective short term rental pricing strategy in Val Masino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Val Masino typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Val Masino
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Airbnb Seasonality Analysis & Trends in Val Masino (2025)
Peak Season (August, May, June)
- Revenue averages $2,067 per month
- Occupancy rates average 47.5%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,624 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $113
Low Season (February, March, October)
- Revenue drops to average $856 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $111
Seasonality Insights for Val Masino
- The Airbnb seasonality in Val Masino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Val Masino's highest earning potential, with monthly revenues capable of climbing to $2,264, occupancy reaching a high of 66.4%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $630, occupancy could drop to 20.0%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Val Masino.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Val Masino seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Val Masino (2025)
Exploring the top neighborhoods for short-term rentals in Val Masino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Val Masino | A picturesque valley in the Italian Alps known for its stunning natural landscapes and outdoor activities. Ideal for tourists seeking a peaceful retreat, hiking, and climbing opportunities. | Pizzo Badile, Val Masino Natural Park, Climbing routes, Hiking trails, Local alpine huts |
| San Martino | A charming village in Val Masino that serves as a gateway to numerous hiking trails and outdoor adventures. Popular for visitors looking for a traditional alpine experience. | San Martino Church, Local festivals, Mountain views, Hiking paths, Trattoria with local cuisine |
| Frana | A tranquil area known for its beautiful scenery and proximity to climbing spots. Attracts rock climbers and nature lovers looking for adventure and serenity. | Bouldering sites, Natural beauty, Hiking routes, Wildlife watching, Quiet getaways |
| Cataeggio | A small and quaint village within Val Masino, offering stunning views and excellent access to surrounding mountains, perfect for nature enthusiasts. | Historic stone houses, Panoramic views, Local artisan shops, Mountain trails, Village festivals |
| Bocca di Valle | Located at the entrance to Val Masino, it offers great access to both the valley and nearby mountains, attracting tourists who want to explore both environments. | Scenic drives, Walking trails, Outdoor picnic areas, Mountain biking tracks, Cultural heritage sites |
| Val Masino River | The river area provides stunning natural beauty and is a great spot for fishing and relaxation, appealing to families and leisure seekers. | Fishing spots, Riverfront parks, Picnic areas, Scenic walks, Bird watching |
| Piano di Spagna | A high-altitude plateau with breathtaking views, popular for outdoor excursions and tranquil getaways. Ideal for those looking to enjoy nature away from the crowds. | Mountain lakes, Birdwatching, Hiking paths, Scenic viewpoints, Photographic opportunities |
| Sasso di Cavazzo | A unique geological area that attracts outdoor enthusiasts, hikers, and those curious about local geology and nature, offering unique experiences in a stunning setting. | Geological formations, Climbing spots, Guided tours, Natural wonders, Photography |
Understanding Airbnb License Requirements & STR Laws in Val Masino (2025)
Yes, Val Masino, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Val Masino to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Val Masino (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Val Masinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Climber's House
Entire Place • 2 bedrooms
Festeggia pasqua in val di Mello
Entire Place • 4 bedrooms
Apartment in the center of Cataeggio!
Entire Place • 2 bedrooms
Among the granite giants CIR: 014074-LNI-00002
Entire Place • 1 bedroom
"La casa sul Roccia" CIR: 014074-CNI-00015
Entire Place • 2 bedrooms
Cà de l'Or - Cozy house in S.Martino
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Val Masino (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Val Masino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donatella | 3 | $40,032 | 114 | 3.20/5.0 |
| Nicola | 1 | $37,308 | 13 | 5.00/5.0 |
| Maddalena | 2 | $30,822 | 34 | 4.72/5.0 |
| Carla | 1 | $20,153 | 59 | 4.98/5.0 |
| Nicoletta | 1 | $17,416 | 27 | 5.00/5.0 |
| Gianni | 1 | $16,359 | 10 | 4.70/5.0 |
| Valentina | 1 | $15,659 | 66 | 4.86/5.0 |
| Giacomina | 1 | $14,560 | 100 | 4.92/5.0 |
| Host #518411559 | 1 | $14,135 | 4 | 4.75/5.0 |
| Gianluca | 1 | $13,171 | 53 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Val Masino.
Dive Deeper: Advanced Val Masino STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Val Masino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVal Masino Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Val Masino
- The Val Masino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Val Masino, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 23.8% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Val Masino Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Val Masino
- The dominant room capacity in Val Masino is 2 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 80.9% of the active Airbnb listings in Val Masino, indicating a high concentration in these sizes.
Val Masino Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Val Masino
- The most common guest capacity trend in Val Masino vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Val Masino STR market, accounting for 57.1% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Val Masino.
- On average, properties in Val Masino are equipped to host 5.2 guests.
Val Masino Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Val Masino
- The most common availability pattern in Val Masino falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Val Masino (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Val Masino Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10.5% of total
2 Nights
7 listings
36.8% of total
3 Nights
5 listings
26.3% of total
7-29 Nights
4 listings
21.1% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Val Masino is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Val Masino hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- A 2-night minimum appears standard (36.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Val Masino.
Val Masino Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
17.6% of total
Moderate
12 listings
70.6% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Val Masino
- The prevailing Airbnb cancellation policy trend in Val Masino is Moderate, used by 70.6% of listings.
- The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Val Masino may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 70.6% market standard in Val Masino.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Val Masino.
Val Masino STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Val Masino
- The overall average booking lead time for vacation rentals in Val Masino is 44 days.
- Guests book furthest in advance for stays during February (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Val Masino.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Val Masino averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Val Masino (2025)
Amenity Prevalence
Amenity Insights for Val Masino
- Essential amenities in Val Masino that guests expect include: Refrigerator, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Heating, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Val Masino: Refrigerator, Hot water, Kitchen.
- Prioritize adding missing essentials: Refrigerator, Hot water, Kitchen.
- Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Val Masino to stay competitive.
Val Masino Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Val Masino
- The typical guest profile for Airbnb in Val Masino consists of a mix of domestic (62%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 61.5% of guests.
- Key international markets include Italy (61.5%) and Germany (6.3%).
- Top languages spoken are English (39.5%) followed by Italian (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milan and Monza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Val Masino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Vitznau | 29 | $4,171 | $333.53 | 51% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Lucerne | 371 | $3,870 | $260.48 | 54% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |