Sesto San Giovanni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Sesto San Giovanni in 2025? Explore comprehensive Airbnb analytics for Sesto San Giovanni, Lombardy, Italy to uncover income potential. This 2025 STR market report for Sesto San Giovanni, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Sesto San Giovanni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sesto San Giovanni Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sesto San Giovanni Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sesto San Giovanni (2025)
Understanding the monthly revenue variations for Airbnb listings in Sesto San Giovanni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sesto San Giovanni is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sesto San Giovanni across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,989+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,309 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,504 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $789, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sesto San Giovanni
Sesto San Giovanni Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sesto San Giovanni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sesto San Giovanni:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sesto San Giovanni
Average Daily Rate (ADR) Airbnb Trends in Sesto San Giovanni (2025)
Effective short term rental pricing strategy in Sesto San Giovanni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sesto San Giovanni typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Sesto San Giovanni
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Airbnb Seasonality Analysis & Trends in Sesto San Giovanni (2025)
Peak Season (May, June, April)
- Revenue averages $2,295 per month
- Occupancy rates average 48.5%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,629 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $119
Low Season (January, March, August)
- Revenue drops to average $1,333 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $122
Seasonality Insights for Sesto San Giovanni
- The Airbnb seasonality in Sesto San Giovanni shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sesto San Giovanni's highest earning potential, with monthly revenues capable of climbing to $2,377, occupancy reaching a high of 55.9%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,230, occupancy could drop to 38.9%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sesto San Giovanni.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sesto San Giovanni seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sesto San Giovanni (2025)
Exploring the top neighborhoods for short-term rentals in Sesto San Giovanni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Sesto San Giovanni | The central area of Sesto San Giovanni, known for its blend of historic and modern architecture, vibrant atmosphere, and convenient public transport links. Ideal for travelers wanting to explore both Sesto and nearby Milan. | Piazza della Repubblica, Teatro della Luna, Cinemas and Shopping Malls, Sesto 1 Maggio FS Station, Municipal Park of Cavour |
| Viale Italia | Bustling avenue with a mix of shops, restaurants, and cafes, perfect for tourists wanting an urban experience with easy access to amenities and public transport. | Shopping along Viale Italia, Cafes and Restaurants, Proximity to Metro Stations, Nearby Parks and Green Spaces |
| Parco Nord | A large park area offering green spaces, outdoor activities, and a tranquil environment. Great for families and nature lovers looking for a peaceful stay within urban reach. | Parco Nord Milano, Walking and Biking Trails, Picnic Areas, Playgrounds |
| Via Giordano | A picturesque street lined with charming residential buildings, local eateries, and shops. A quieter area for those who prefer a more local experience while staying close to the city. | Local Cafes, Small Shops, Residential Architecture, Access to Public Transport |
| Sesto 1 Maggio FS | Key railway station connecting Sesto San Giovanni to Milan and beyond, making it a strategic location for business travelers and tourists alike. | Train Services to Milan, Nearby Restaurants and Services, Access to Local Buses |
| Cascina Selvaggia | A unique neighborhood that combines nature with urban living, offering a slice of rural Italian life close to the city, appealing for those wanting a tranquil yet connected environment. | Natural Reserves, Walking Trails, Local Farms and Countryside |
| Villa Campari | Home to the iconic Campari factory, the area combines culture and history, attracting visitors interested in local products and industrial heritage. | Campari Distillery Tours, Dining Options, Cultural Events |
| Sesto San Giovanni Historical Center | Rich in history and culture, this area features beautiful architecture and local traditions, providing an authentic Italian experience for guests. | Historic Churches, Cultural Institutions, Local Festivals |
Understanding Airbnb License Requirements & STR Laws in Sesto San Giovanni (2025)
Yes, Sesto San Giovanni, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sesto San Giovanni to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Sesto San Giovanni (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sesto San Giovannibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 4 bedroom apartment
Entire Place • 4 bedrooms
Apartment Sesto San Giovanni
Entire Place • 2 bedrooms
Corte Della Filanda, Eco-design by MARTINI's Home
Entire Place • 1 bedroom
![[Milan cathedral 15 min - Subway 200m] Smemoralda](https://a0.muscache.com/im/pictures/miso/Hosting-714236373553220096/original/bae161db-a0c4-482c-9924-34ec06bd76e3.jpeg?im_w=480&im_format=avif)
[Milan cathedral 15 min - Subway 200m] Smemoralda
Entire Place • 2 bedrooms
Dream House 20 minutes from Duomo MM1
Entire Place • 1 bedroom
![[20min. Duomo] Design, Wi-fi.](https://a0.muscache.com/im/pictures/miso/Hosting-796171241237762473/original/af7a3212-2776-4254-8e92-950cf5f054aa.jpeg?im_w=480&im_format=avif)
[20min. Duomo] Design, Wi-fi.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sesto San Giovanni (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sesto San Giovanni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francesco | 1 | $80,581 | 8 | 5.00/5.0 |
| Sara & Marco | 2 | $58,640 | 115 | 4.84/5.0 |
| Host #14743308 | 2 | $55,384 | 79 | 4.20/5.0 |
| Simone | 1 | $55,307 | 57 | 4.74/5.0 |
| Federico | 1 | $54,141 | 69 | 4.86/5.0 |
| Simone | 3 | $52,272 | 31 | 2.84/5.0 |
| Host #39622019 | 1 | $49,095 | 55 | 4.91/5.0 |
| Rossella | 1 | $44,844 | 63 | 4.94/5.0 |
| Marina | 3 | $43,793 | 59 | 4.45/5.0 |
| Its Home | 2 | $42,522 | 37 | 3.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sesto San Giovanni.
Dive Deeper: Advanced Sesto San Giovanni STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sesto San Giovanni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSesto San Giovanni Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sesto San Giovanni
- The Sesto San Giovanni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.7% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sesto San Giovanni, Apartment/Condo properties are the most common (91.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house (combined 8.2%) offer potential for unique stay experiences.
Sesto San Giovanni Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sesto San Giovanni
- The dominant room capacity in Sesto San Giovanni is 1 bedroom listings, making up 71.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.8% of the active Airbnb listings in Sesto San Giovanni, indicating a high concentration in these sizes.
- With over half the market (71.2%) consisting of studios or 1-bedroom units, Sesto San Giovanni is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sesto San Giovanni.
Sesto San Giovanni Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sesto San Giovanni
- The most common guest capacity trend in Sesto San Giovanni vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sesto San Giovanni STR market, accounting for 60.9% of listings.
- On average, properties in Sesto San Giovanni are equipped to host 2.9 guests.
Sesto San Giovanni Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sesto San Giovanni
- The most common availability pattern in Sesto San Giovanni falls within the 271-366 days range, representing 33.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sesto San Giovanni (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sesto San Giovanni Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
39.7% of total
2 Nights
33 listings
27.3% of total
3 Nights
5 listings
4.1% of total
4-6 Nights
8 listings
6.6% of total
7-29 Nights
14 listings
11.6% of total
30+ Nights
13 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sesto San Giovanni is 1 Night, adopted by 39.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.0%) of the Sesto San Giovanni Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Sesto San Giovanni, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.7% of Sesto San Giovanni hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sesto San Giovanni.
Sesto San Giovanni Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
45.2% of total
Moderate
41 listings
39.4% of total
Strict
16 listings
15.4% of total
Cancellation Policy Insights for Sesto San Giovanni
- The prevailing Airbnb cancellation policy trend in Sesto San Giovanni is Flexible, used by 45.2% of listings.
- The market strongly favors guest-friendly terms, with 84.6% of listings offering Flexible or Moderate policies. This suggests guests in Sesto San Giovanni may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.2% market standard in Sesto San Giovanni.
- Regularly review your cancellation policy against competitors and market demand shifts in Sesto San Giovanni.
Sesto San Giovanni STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sesto San Giovanni
- The overall average booking lead time for vacation rentals in Sesto San Giovanni is 38 days.
- Guests book furthest in advance for stays during August (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Sesto San Giovanni.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Sesto San Giovanni averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sesto San Giovanni (2025)
Amenity Prevalence
Amenity Insights for Sesto San Giovanni
- Essential amenities in Sesto San Giovanni that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sesto San Giovanni: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sesto San Giovanni to stay competitive.
Sesto San Giovanni Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sesto San Giovanni
- The typical guest profile for Airbnb in Sesto San Giovanni consists of predominantly international visitors (78%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 22.0% of guests.
- Key international markets include Italy (22%) and France (13.8%).
- Top languages spoken are English (39%) followed by Italian (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sesto San Giovanni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |