Sale Marasino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sale Marasino in 2025? Explore comprehensive Airbnb analytics for Sale Marasino, Lombardy, Italy to uncover income potential. This 2025 STR market report for Sale Marasino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in Sale Marasino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sale Marasino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sale Marasino Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$149
The average rental revenue earned for an occupied room per day in Sale Marasino.
Occupancy Rate(?)
46.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,925
Typical annual income for an Airbnb listing in Sale Marasino. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.1%
Significant decrease (-11.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sale Marasino.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Sale Marasino.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sale Marasino (2025)

Understanding the monthly revenue variations for Airbnb listings in Sale Marasino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sale Marasino is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sale Marasino across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,137+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,470 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,417 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $830, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sale Marasino

Sale Marasino Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sale Marasino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sale Marasino:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sale Marasino

Average Daily Rate (ADR) Airbnb Trends in Sale Marasino (2025)

Effective short term rental pricing strategy in Sale Marasino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sale Marasino typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $96 per night.

Average Daily Rate (ADR) Trend by Month in Sale Marasino

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Airbnb Seasonality Analysis & Trends in Sale Marasino (2025)

Peak Season (August, July, September)
  • Revenue averages $3,431 per month
  • Occupancy rates average 60.3%
  • Daily rates average $163
Shoulder Season
  • Revenue averages $1,749 per month
  • Occupancy maintains around 36.1%
  • Daily rates hold near $142
Low Season (January, March, December)
  • Revenue drops to average $792 per month
  • Occupancy decreases to average 22.1%
  • Daily rates adjust to average $135

Seasonality Insights for Sale Marasino

  • The Airbnb seasonality in Sale Marasino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sale Marasino's highest earning potential, with monthly revenues capable of climbing to $4,183, occupancy reaching a high of 69.1%, and ADRs peaking at $171.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $677, occupancy could drop to 21.1%, and ADRs may adjust down to $130.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sale Marasino.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sale Marasino seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sale Marasino (2025)

Exploring the top neighborhoods for short-term rentals in Sale Marasino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lago d'Iseo
A stunning lake surrounded by beautiful mountains, perfect for those looking to enjoy nature, water sports, and relaxation. Popular with tourists for its scenic views, walking trails, and water activities.
Monte Isola, Lovere, Peschiera Maraglio, Iseo town, nature trails, water sports activities
Sale Marasino town center
The historical heart of Sale Marasino featuring charming streets, local shops, and restaurants. Ideal for visitors looking to immerse themselves in local culture and cuisine.
Chiesa di San Bartolomeo, Piazza San Giovanni, local cafes, craft shops, traditional cuisine restaurants
Bognanco
A quaint village near Sale Marasino great for hiking and experiencing authentic Italian village life. Attracts visitors who appreciate tranquility and nature.
hiking trails, local artisan shops, panoramic views, natural hot springs
Lovere
A picturesque town located on the shore of Lake Iseo, known for its beautiful waterfront and historical architecture. It draws tourists for its art and cultural activities.
Piazza 13 Martiri, Accademia di Belle Arti Tadini, Lovere’s lakeside promenade, local art festivals
Iseo
The largest town on Lake Iseo, vibrant with shops, restaurants, and cultural events. A prime spot for tourists exploring the lake area.
Walnut Tree Walk, Iseo Castle, Market Square, Local wine tours, Cultural festivals
Monte Isola
The largest island in Italy's lakes, offering stunning natural beauty and unique local traditions. Perfect for day trips and outdoor activities.
hiking paths, local wineries, traditional fishermen's villages, scenic spots, cultural events
Sovere
A small town near Sale Marasino that offers a peaceful environment and beautiful nature, popular among those looking for a serene getaway.
hiking in the mountains, local festivals, restaurants with local cuisine
Corte Franca
Located at the foothills of the Alps and close to vineyards, perfect for guests who enjoy both nature and wine tourism. Gaining popularity for its wine routes.
Franciacorta vineyards, wine tasting tours, scenic views, historical sites

Understanding Airbnb License Requirements & STR Laws in Sale Marasino (2025)

Yes, Sale Marasino, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sale Marasino to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 74% licensed listings)

Top Performing Airbnb Properties in Sale Marasino (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sale Marasinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Smeraldo 017169CIM00047

Villa Smeraldo 017169CIM00047

Entire Place • 4 bedrooms

$66,032
Revenue
48.1%
Occupancy
$432.95
Daily Rate
Beautiful house on the Iseo lake

Beautiful house on the Iseo lake

Entire Place • 6 bedrooms

$50,954
Revenue
58.9%
Occupancy
$355.83
Daily Rate
Independent portion of villa with park and pool

Independent portion of villa with park and pool

Entire Place • 4 bedrooms

$46,662
Revenue
38.5%
Occupancy
$324.67
Daily Rate
Sol Lakeview - 300m lake | Parking | Netflix

Sol Lakeview - 300m lake | Parking | Netflix

Entire Place • 2 bedrooms

$43,232
Revenue
37.4%
Occupancy
$197.26
Daily Rate
Lake View 18 017169 CIM 00052

Lake View 18 017169 CIM 00052

Entire Place • 1 bedroom

$40,963
Revenue
77.3%
Occupancy
$151.67
Daily Rate
Paradise at Lake Iseo (CIR 017169-CNI-00057)

Paradise at Lake Iseo (CIR 017169-CNI-00057)

Entire Place • 1 bedroom

$29,827
Revenue
42.0%
Occupancy
$167.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sale Marasino (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sale Marasino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
NG Rental Srl2$86,635674.45/5.0
Michela4$59,488363.20/5.0
Margherita1$50,954504.96/5.0
Nicla1$46,662174.88/5.0
Matteo1$43,232134.77/5.0
Nadia1$40,963374.84/5.0
Francesca3$33,1441574.75/5.0
Orsola3$31,9671884.75/5.0
Annalisa1$21,292764.99/5.0
Giusi1$20,849414.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sale Marasino.

Dive Deeper: Advanced Sale Marasino STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sale Marasino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sale Marasino Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sale Marasino

  • The Sale Marasino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sale Marasino, Apartment/Condo properties are the most common (64.1%), reflecting the local real estate landscape.
  • Houses represent a significant 35.9% portion, catering likely to families or larger groups.

Sale Marasino Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sale Marasino

  • The dominant room capacity in Sale Marasino is 2 bedrooms listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 74.4% of the active Airbnb listings in Sale Marasino, indicating a high concentration in these sizes.

Sale Marasino Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sale Marasino

  • The most common guest capacity trend in Sale Marasino vacation rentals is listings accommodating 4 guests (35.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Sale Marasino STR market, accounting for 51.3% of listings.
  • 28.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sale Marasino.
  • On average, properties in Sale Marasino are equipped to host 4.4 guests.

Sale Marasino Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sale Marasino

  • The most common availability pattern in Sale Marasino falls within the 181-270 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sale Marasino (51.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sale Marasino Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (2.8%)

1 Night

1 listings

2.8% of total

2 Nights (38.9%)

2 Nights

14 listings

38.9% of total

3 Nights (30.6%)

3 Nights

11 listings

30.6% of total

4-6 Nights (19.4%)

4-6 Nights

7 listings

19.4% of total

7-29 Nights (8.3%)

7-29 Nights

3 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Sale Marasino is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.9% of Sale Marasino hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.8% currently do.
  • A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sale Marasino.

Sale Marasino Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2.9% of total

Flexible (17.1%)

Flexible

6 listings

17.1% of total

Moderate (57.1%)

Moderate

20 listings

57.1% of total

Strict (22.9%)

Strict

8 listings

22.9% of total

Cancellation Policy Insights for Sale Marasino

  • The prevailing Airbnb cancellation policy trend in Sale Marasino is Moderate, used by 57.1% of listings.
  • The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Sale Marasino may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 57.1% market standard in Sale Marasino.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sale Marasino.

Sale Marasino STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sale Marasino

  • The overall average booking lead time for vacation rentals in Sale Marasino is 72 days.
  • Guests book furthest in advance for stays during August (average 117 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Sale Marasino.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
  • Monitor your own booking lead times against these Sale Marasino averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sale Marasino (2025)

Amenity Prevalence

Amenity Insights for Sale Marasino

  • Essential amenities in Sale Marasino that guests expect include: Hair dryer, Dishes and silverware. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sale Marasino: Hair dryer, Dishes and silverware.
  • Prioritize adding missing essentials: Hair dryer, Dishes and silverware.
  • Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sale Marasino to stay competitive.

Sale Marasino Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sale Marasino

  • The typical guest profile for Airbnb in Sale Marasino consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 8.0% of guests.
  • Key international markets include Germany (31.1%) and France (12.7%).
  • Top languages spoken are English (41%) followed by German (20.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sale Marasino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Bellagio373$3,630$328.2655%
Oliveto Lario99$3,509$327.4255%
Varenna216$3,419$272.2756%
Carate Urio71$3,379$331.9044%

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