Pavia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pavia in 2025? Explore comprehensive Airbnb analytics for Pavia, Lombardy, Italy to uncover income potential. This 2025 STR market report for Pavia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 248 active listings.

Whether you're considering an Airbnb investment in Pavia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pavia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pavia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$91
The average rental revenue earned for an occupied room per day in Pavia.
Occupancy Rate(?)
43.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,607
Typical annual income for an Airbnb listing in Pavia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.6%
Positive growth (2.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Pavia.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Pavia.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
248
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pavia (2025)

Understanding the monthly revenue variations for Airbnb listings in Pavia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pavia is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pavia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,411+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,892 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,256 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $601, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pavia

Pavia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pavia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pavia:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pavia

Average Daily Rate (ADR) Airbnb Trends in Pavia (2025)

Effective short term rental pricing strategy in Pavia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pavia typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $125+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
  • Typical properties (Median) charge around $79 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Pavia

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Airbnb Seasonality Analysis & Trends in Pavia (2025)

Peak Season (May, April, September)
  • Revenue averages $1,634 per month
  • Occupancy rates average 49.5%
  • Daily rates average $87
Shoulder Season
  • Revenue averages $1,340 per month
  • Occupancy maintains around 46.3%
  • Daily rates hold near $89
Low Season (January, March, August)
  • Revenue drops to average $1,026 per month
  • Occupancy decreases to average 38.0%
  • Daily rates adjust to average $88

Seasonality Insights for Pavia

  • The Airbnb seasonality in Pavia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pavia's highest earning potential, with monthly revenues capable of climbing to $1,676, occupancy reaching a high of 60.8%, and ADRs peaking at $93.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $977, occupancy could drop to 33.5%, and ADRs may adjust down to $85.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pavia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pavia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pavia (2025)

Exploring the top neighborhoods for short-term rentals in Pavia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
Pavia's historical center with medieval architecture and charming streets. A favorite among tourists for its rich cultural heritage and proximity to local attractions.
Cathedral of Pavia, Castello Visconteo, University of Pavia, San Michele Maggiore, Piazza della Vittoria
Corso Strada Nuova
Main thoroughfare lined with shops, cafes, and restaurants. Ideal for tourists seeking convenience and a vibrant atmosphere close to the main attractions of the city.
Shopping streets, Local eateries, Cafes, Parks, Cultural events
Borgo Ticino
Scenic area along the Ticino River, offering beautiful views and outdoor activities. Attracts guests interested in nature and peaceful settings.
Ticino River Park, Bicycle paths, Nature trails, Water activities, Walking tours
San Pietro in Verzolo
Residential neighborhood with a local vibe. Great for those looking for budget-friendly stays while still being close to the center.
Local markets, Parks, Churches, Quiet streets, Community events
Viale Repubblica
Popular area with direct access to transportation and local amenities. Suitable for business travelers and those seeking short-term stays.
Local shops, Public transport access, Restaurants, Business services, Convenience stores
Strada Nuova
Famous for its historic buildings and lively atmosphere, this area is a hub for students and visitors alike, close to the university.
University of Pavia, Parks, Cafes, Historical landmarks, Cultural venues
Parco della Vernavola
A beautiful park setting that provides a relaxing escape from the city. Attractive for those who enjoy nature and outdoor activities.
Walking paths, Playgrounds, Picnic areas, Wildlife watching, Outdoor sports
Ticinese
Charming area with traditional architecture and proximity to the river, appealing to tourists looking for a quaint and picturesque experience.
Riverfront walks, Local cafes, Historical sites, Artistic events, Festivals

Understanding Airbnb License Requirements & STR Laws in Pavia (2025)

Yes, Pavia, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pavia to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 60% licensed listings)

Top Performing Airbnb Properties in Pavia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Paviabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stylish luxury 2 bathrooms. Central Park Private

Stylish luxury 2 bathrooms. Central Park Private

Entire Place • 3 bedrooms

$60,012
Revenue
49.7%
Occupancy
$265.67
Daily Rate
KATUA Cozy Apartment - close to the downtown

KATUA Cozy Apartment - close to the downtown

Entire Place • 2 bedrooms

$44,318
Revenue
41.6%
Occupancy
$490.11
Daily Rate
Like your home - Corso Manzoni's attic

Like your home - Corso Manzoni's attic

Entire Place • 3 bedrooms

$41,450
Revenue
68.0%
Occupancy
$182.28
Daily Rate
Apartment 'I Melograni'

Apartment 'I Melograni'

Entire Place • 1 bedroom

$32,601
Revenue
72.3%
Occupancy
$106.23
Daily Rate
Suite Santa Maria Gualtieri - Suite Santa Maria Gu

Suite Santa Maria Gualtieri - Suite Santa Maria Gu

Entire Place • 3 bedrooms

$32,153
Revenue
41.1%
Occupancy
$210.72
Daily Rate
Casa del Vicolo, in the heart of historic Pavia

Casa del Vicolo, in the heart of historic Pavia

Entire Place • 2 bedrooms

$30,193
Revenue
78.3%
Occupancy
$99.00
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pavia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pavia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
HostForYou48$674,9364984.18/5.0
Cristiano10$107,7013644.34/5.0
Vera7$95,8561964.55/5.0
Michela4$73,804313.35/5.0
Mf Rooms9$65,652784.79/5.0
Andrea6$61,1411243.10/5.0
Paola1$60,01255.00/5.0
Federica2$48,8711125.00/5.0
Stefano1$44,318564.98/5.0
Jacopo2$36,763124.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pavia.

Dive Deeper: Advanced Pavia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pavia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pavia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pavia

  • The Pavia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 248 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pavia, Apartment/Condo properties are the most common (82.7%), reflecting the local real estate landscape.
  • The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.2%) offer potential for unique stay experiences.

Pavia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pavia

  • The dominant room capacity in Pavia is 1 bedroom listings, making up 59.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.8% of the active Airbnb listings in Pavia, indicating a high concentration in these sizes.
  • With over half the market (59.7%) consisting of studios or 1-bedroom units, Pavia is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pavia.

Pavia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pavia

  • The most common guest capacity trend in Pavia vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Pavia STR market, accounting for 57.7% of listings.
  • A significant 42.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pavia.
  • Listings for large groups (6+ guests) are relatively rare (4.0%), potentially indicating an opportunity for hosts targeting this segment in Pavia.
  • On average, properties in Pavia are equipped to host 2.6 guests.

Pavia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pavia

  • The most common availability pattern in Pavia falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Pavia (25.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pavia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (41.2%)

1 Night

91 listings

41.2% of total

2 Nights (30.3%)

2 Nights

67 listings

30.3% of total

3 Nights (3.6%)

3 Nights

8 listings

3.6% of total

4-6 Nights (3.2%)

4-6 Nights

7 listings

3.2% of total

7-29 Nights (12.7%)

7-29 Nights

28 listings

12.7% of total

30+ Nights (9%)

30+ Nights

20 listings

9% of total

Key Insights

  • The most prevalent minimum stay requirement in Pavia is 1 Night, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.5%) of the Pavia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 41.2% of Pavia hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pavia.

Pavia Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

1.4% of total

Flexible (37%)

Flexible

77 listings

37% of total

Moderate (49.5%)

Moderate

103 listings

49.5% of total

Strict (12%)

Strict

25 listings

12% of total

Cancellation Policy Insights for Pavia

  • The prevailing Airbnb cancellation policy trend in Pavia is Moderate, used by 49.5% of listings.
  • The market strongly favors guest-friendly terms, with 86.5% of listings offering Flexible or Moderate policies. This suggests guests in Pavia may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 49.5% market standard in Pavia.
  • Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pavia.

Pavia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pavia

  • The overall average booking lead time for vacation rentals in Pavia is 34 days.
  • Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Pavia.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Pavia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pavia (2025)

Amenity Prevalence

Amenity Insights for Pavia

  • Essential amenities in Pavia that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pavia: Heating, Wifi.
  • Prioritize adding missing essentials: Heating, Wifi.
  • Consider adding popular differentiators like Essentials or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pavia to stay competitive.

Pavia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pavia

  • The typical guest profile for Airbnb in Pavia consists of a mix of domestic (40%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 39.7% of guests.
  • Key international markets include Italy (39.7%) and France (10.7%).
  • Top languages spoken are English (36.2%) followed by Italian (22%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pavia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grindelwald489$4,921$345.4057%
Laglio64$4,873$463.6147%
Brienz (BE)141$4,353$294.1755%
Alpnach11$4,227$234.1949%
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Sachseln15$3,742$262.1856%
Cossano Belbo13$3,632$284.2142%
Bellagio373$3,630$328.2655%

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