Novate Milanese Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Novate Milanese in 2025? Explore comprehensive Airbnb analytics for Novate Milanese, Lombardy, Italy to uncover income potential. This 2025 STR market report for Novate Milanese, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Novate Milanese, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Novate Milanese Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Novate Milanese Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$113
The average rental revenue earned for an occupied room per day in Novate Milanese.
Occupancy Rate(?)
42.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,207
Typical annual income for an Airbnb listing in Novate Milanese. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
25.6%
Strong growth (25.6%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Novate Milanese.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Novate Milanese.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Novate Milanese (2025)

Understanding the monthly revenue variations for Airbnb listings in Novate Milanese is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Novate Milanese is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Novate Milanese across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,788+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,052 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,120 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Novate Milanese

Novate Milanese Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Novate Milanese STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Novate Milanese:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Novate Milanese

Average Daily Rate (ADR) Airbnb Trends in Novate Milanese (2025)

Effective short term rental pricing strategy in Novate Milanese involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Novate Milanese typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Novate Milanese

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Airbnb Seasonality Analysis & Trends in Novate Milanese (2025)

Peak Season (April, May, June)
  • Revenue averages $2,154 per month
  • Occupancy rates average 34.2%
  • Daily rates average $117
Shoulder Season
  • Revenue averages $1,681 per month
  • Occupancy maintains around 43.3%
  • Daily rates hold near $114
Low Season (January, February, March)
  • Revenue drops to average $857 per month
  • Occupancy decreases to average 25.6%
  • Daily rates adjust to average $106

Seasonality Insights for Novate Milanese

  • The Airbnb seasonality in Novate Milanese shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Novate Milanese's highest earning potential, with monthly revenues capable of climbing to $2,292, occupancy reaching a high of 48.0%, and ADRs peaking at $117.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $705, occupancy could drop to 19.6%, and ADRs may adjust down to $105.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Novate Milanese.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Novate Milanese seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Novate Milanese (2025)

Exploring the top neighborhoods for short-term rentals in Novate Milanese? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro di Novate Milanese
The heart of Novate Milanese, full of local shops and eateries. Ideal for guests looking for a central location with easy access to public transport and amenities.
Church of San Martino, Piazza degli Eroi, Parco delle Groane, Local cafes and restaurants
Parco delle Groane
A large park area providing a natural escape and outdoor activities. Attractive for nature lovers and families looking for a peaceful stay.
Hiking trails, Picnic areas, Wildlife viewing, Cycling paths
Via Roma
A bustling street with cafes, shops, and nightlife. Good for visitors who want to experience local culture and nightlife.
Local boutique shops, Restaurants, Bars, Street markets
Novate Milanese train station vicinity
Easy transport links to Milan makes this area attractive for business travelers and tourists wanting quick access to city attractions.
Easy access to Milan's central station, Restaurants nearby, Shopping malls within reach
Residential area near schools
Lively neighborhood with family-friendly amenities, perfect for families visiting the area.
Local parks, Schools, Community centers
Historic center of Novate Milanese
Rich in history and charm, attracts guests interested in historical sightseeing and local culture.
Historic buildings, Local history museum, Cultural events nearby
Cascina del Sole
A picturesque countryside area near the city, offers a serene environment and a blend of rural charm and accessibility to urban areas.
Scenic landscapes, Agricultural activities, Relaxing countryside cafes
Cascina Gobba
An area close to green spaces and convenient for commuting to Milan, a blend of residential and recreational.
Natural parks, Walking trails, Cafes and small shops

Understanding Airbnb License Requirements & STR Laws in Novate Milanese (2025)

Yes, Novate Milanese, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Novate Milanese to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 39% licensed listings)

Top Performing Airbnb Properties in Novate Milanese (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Novate Milanesebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

5 bedroom flat

5 bedroom flat

Entire Place • 5 bedrooms

$72,737
Revenue
53.7%
Occupancy
$368.23
Daily Rate
Bellavista Penthouse

Bellavista Penthouse

Entire Place • 2 bedrooms

$36,411
Revenue
36.3%
Occupancy
$203.23
Daily Rate
Quiet apartment, large modern and bright.

Quiet apartment, large modern and bright.

Entire Place • 3 bedrooms

$29,237
Revenue
76.5%
Occupancy
$97.54
Daily Rate
Modern, Elegant near Milan/Rho Fiera

Modern, Elegant near Milan/Rho Fiera

Entire Place • 2 bedrooms

$26,834
Revenue
66.4%
Occupancy
$99.08
Daily Rate
Exphome, a stone's throw from Milan

Exphome, a stone's throw from Milan

Entire Place • 1 bedroom

$24,122
Revenue
62.6%
Occupancy
$90.97
Daily Rate
Downtown house with Wifi, Metro and train to Milan

Downtown house with Wifi, Metro and train to Milan

Entire Place • 1 bedroom

$19,615
Revenue
87.1%
Occupancy
$78.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Novate Milanese (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Novate Milanese based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marco11$134,7212474.19/5.0
Luca1$36,41185.00/5.0
Elisa Patrizia Lucia1$29,237604.98/5.0
Tatiana1$26,834344.97/5.0
Manuel1$24,122254.84/5.0
Carlo1$19,615334.85/5.0
Barbara1$18,649234.83/5.0
Riccardo1$16,808284.93/5.0
Luigi1$14,10675.00/5.0
Marina1$12,948274.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Novate Milanese.

Dive Deeper: Advanced Novate Milanese STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Novate Milanese. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Novate Milanese Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Novate Milanese

  • The Novate Milanese Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Novate Milanese, Apartment/Condo properties are the most common (87%), reflecting the local real estate landscape.
  • Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.

Novate Milanese Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Novate Milanese

  • The dominant room capacity in Novate Milanese is 1 bedroom listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 82.6% of the active Airbnb listings in Novate Milanese, indicating a high concentration in these sizes.
  • With over half the market (56.5%) consisting of studios or 1-bedroom units, Novate Milanese is particularly well-suited for individuals or couples.

Novate Milanese Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Novate Milanese

  • The most common guest capacity trend in Novate Milanese vacation rentals is listings accommodating 3 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 3 guests and 2 guests dominate the Novate Milanese STR market, accounting for 52.1% of listings.
  • 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Novate Milanese.
  • On average, properties in Novate Milanese are equipped to host 3.7 guests.

Novate Milanese Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Novate Milanese

  • The most common availability pattern in Novate Milanese falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Novate Milanese (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Novate Milanese Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (45.5%)

1 Night

10 listings

45.5% of total

2 Nights (13.6%)

2 Nights

3 listings

13.6% of total

3 Nights (4.5%)

3 Nights

1 listings

4.5% of total

7-29 Nights (27.3%)

7-29 Nights

6 listings

27.3% of total

30+ Nights (9.1%)

30+ Nights

2 listings

9.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Novate Milanese is 1 Night, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 45.5% of Novate Milanese hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Novate Milanese.

Novate Milanese Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (19%)

Flexible

4 listings

19% of total

Moderate (28.6%)

Moderate

6 listings

28.6% of total

Strict (52.4%)

Strict

11 listings

52.4% of total

Cancellation Policy Insights for Novate Milanese

  • The prevailing Airbnb cancellation policy trend in Novate Milanese is Strict, used by 52.4% of listings.
  • A majority (52.4%) of hosts in Novate Milanese utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 52.4% market standard in Novate Milanese.
  • With 52.4% using Strict terms, this is a viable option in Novate Milanese, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Novate Milanese.

Novate Milanese STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Novate Milanese

  • The overall average booking lead time for vacation rentals in Novate Milanese is 53 days.
  • Guests book furthest in advance for stays during August (average 128 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Novate Milanese.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
  • Monitor your own booking lead times against these Novate Milanese averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Novate Milanese (2025)

Amenity Prevalence

Amenity Insights for Novate Milanese

  • Essential amenities in Novate Milanese that guests expect include: TV, Hot water, Dishes and silverware, Wifi, Refrigerator, Heating, Hair dryer, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Novate Milanese: TV, Hot water, Dishes and silverware, Wifi, Refrigerator, Heating, Hair dryer, Kitchen.
  • Prioritize adding missing essentials: Hair dryer, Kitchen.
  • Consider adding popular differentiators like Washer or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Novate Milanese to stay competitive.

Novate Milanese Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Novate Milanese

  • The typical guest profile for Airbnb in Novate Milanese consists of predominantly international visitors (85%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 15.3% of guests.
  • Key international markets include Italy (15.3%) and United States (13.7%).
  • Top languages spoken are English (40%) followed by Italian (11.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Novate Milanese Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grindelwald489$4,921$345.4057%
Laglio64$4,873$463.6147%
Brienz (BE)141$4,353$294.1755%
Alpnach11$4,227$234.1949%
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Sachseln15$3,742$262.1856%
Cossano Belbo13$3,632$284.2142%
Bellagio373$3,630$328.2655%

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