Musso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Musso in 2025? Explore comprehensive Airbnb analytics for Musso, Lombardy, Italy to uncover income potential. This 2025 STR market report for Musso, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Musso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Musso Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Musso Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Musso (2025)
Understanding the monthly revenue variations for Airbnb listings in Musso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Musso is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Musso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,741+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,122 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,895 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $883, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Musso
Musso Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Musso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Musso:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Musso
Average Daily Rate (ADR) Airbnb Trends in Musso (2025)
Effective short term rental pricing strategy in Musso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Musso typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Musso
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Airbnb Seasonality Analysis & Trends in Musso (2025)
Peak Season (July, June, August)
- Revenue averages $4,349 per month
- Occupancy rates average 57.6%
- Daily rates average $215
Shoulder Season
- Revenue averages $2,124 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $215
Low Season (February, March, December)
- Revenue drops to average $686 per month
- Occupancy decreases to average 14.7%
- Daily rates adjust to average $227
Seasonality Insights for Musso
- The Airbnb seasonality in Musso shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Musso's highest earning potential, with monthly revenues capable of climbing to $4,872, occupancy reaching a high of 65.6%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $591, occupancy could drop to 13.6%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Musso.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Musso seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Musso (2025)
Exploring the top neighborhoods for short-term rentals in Musso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Lake Como | A renowned tourist destination known for its stunning lakeside views, charming villages, and luxury villas. Ideal for travelers seeking romance and nature. | Bellagio, Varenna, Villa Carlotta, Menaggio, Comacina Island |
Sirmione | Famous for its thermal baths and the picturesque Scaliger Castle, attracting wellness tourists and families. | Scaliger Castle, Grottoes of Catullus, Thermal spa resorts, Sirmione Old Town, Beach Lido delle Bionde |
Bergamo | Known for its medieval architecture and rich history, it is perfect for travelers interested in culture and heritage. | Città Alta, Piazza Vecchia, Accademia Carrara, Bergamo Botanical Garden, San Vigilio Castle |
Varenna | A charming village on Lake Como with beautiful views and romantic ambiance, popular among couples and photographers. | Villa Monastero, Castello di Vezio, Varenna's promenade, Ferry to Bellagio, Pescallo |
Lovere | Located on the shores of Lake Iseo, it's lesser-known but offers stunning views and a tranquil atmosphere for vacationers. | Piazza 13 Martiri, Accademia di Belle Arti Tadini, Lago d'Iseo, Church of San Giorgio, Museo della Carne |
Valtellina | Famous for its wine and mountain scenery, perfect for outdoor enthusiasts and food lovers. | Wine tasting tours, St. Moritz skiing, Bormio hot springs, Valtellina hiking trails, Castel Masegra |
Monza | Known for the Monza Formula 1 racetrack and beautiful parks, it attracts sports fans and families looking for a day trip from Milan. | Autodromo Nazionale Monza, Monza Park, Royal Villa of Monza, Teatro Alla Scala, Royal Garden |
Pavia | Rich in history with beautiful architecture, making it a cultural destination popular among tourists exploring northern Italy. | Pavia Cathedral, Castello Visconteo, Certosa di Pavia, University of Pavia, Ponte Coperto |
Understanding Airbnb License Requirements & STR Laws in Musso (2025)
Yes, Musso, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Musso to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Musso (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mussobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Full house with a view of Lake Como
Entire Place • 3 bedrooms

Appartamento con piscina e spazioso terrazzo
Entire Place • 2 bedrooms

Villa Vica - Pied Dans L'Eau
Entire Place • 4 bedrooms
![[COMO LAKE VIEW] Regina Apartment](https://a0.muscache.com/im/pictures/miso/Hosting-673774112315066581/original/f69a9e4b-01d5-4070-9203-e229e2fecee4.jpeg?im_w=480&im_format=avif)
[COMO LAKE VIEW] Regina Apartment
Entire Place • 2 bedrooms

House IL Terrazzino Lake Como
Entire Place • 2 bedrooms

Prachtig appartement met zicht op meer
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Musso (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Musso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Charlotte | 2 | $85,716 | 27 | 2.42/5.0 |
Alessandra - Interhome Group | 3 | $55,912 | 16 | 3.26/5.0 |
Host #483416455 | 1 | $46,573 | 29 | 4.83/5.0 |
Host #19485355 | 3 | $41,037 | 20 | 4.95/5.0 |
Dania | 2 | $39,871 | 222 | 4.99/5.0 |
Host #33289466 | 1 | $39,177 | 1 | 0.00/5.0 |
Simone | 1 | $29,705 | 112 | 4.86/5.0 |
Laura | 1 | $29,477 | 114 | 4.98/5.0 |
Irina | 1 | $27,463 | 22 | 4.55/5.0 |
Francesco | 1 | $26,812 | 10 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Musso.
Dive Deeper: Advanced Musso STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Musso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMusso Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Musso
- The Musso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Musso, Apartment/Condo properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 26.7% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
Musso Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Musso
- The dominant room capacity in Musso is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.3% of the active Airbnb listings in Musso, indicating a high concentration in these sizes.
Musso Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Musso
- The most common guest capacity trend in Musso vacation rentals is listings accommodating 6 guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Musso STR market, accounting for 50.0% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Musso.
- On average, properties in Musso are equipped to host 4.2 guests.
Musso Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Musso
- The most common availability pattern in Musso falls within the 181-270 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Musso (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Musso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
27.6% of total
2 Nights
5 listings
17.2% of total
3 Nights
4 listings
13.8% of total
4-6 Nights
5 listings
17.2% of total
7-29 Nights
5 listings
17.2% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Musso is 1 Night, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.6% of Musso hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Musso.
Musso Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
17.4% of total
Flexible
9 listings
39.1% of total
Moderate
8 listings
34.8% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Musso
- The prevailing Airbnb cancellation policy trend in Musso is Flexible, used by 39.1% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Musso may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Musso.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Musso.
Musso STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Musso
- The overall average booking lead time for vacation rentals in Musso is 73 days.
- Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Musso.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Musso averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Musso (2025)
Amenity Prevalence
Amenity Insights for Musso
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Musso to stay competitive.
Musso Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Musso
- The typical guest profile for Airbnb in Musso consists of predominantly international visitors (98%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.8% of guests.
- Key international markets include Germany (37.3%) and France (13.3%).
- Top languages spoken are English (43.9%) followed by German (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Musso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Grindelwald | 489 | $4,921 | $345.40 | 57% |
Laglio | 64 | $4,873 | $463.61 | 47% |
Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
Alpnach | 11 | $4,227 | $234.19 | 49% |
Vitznau | 29 | $4,171 | $333.53 | 51% |
Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
Bürserberg | 40 | $3,978 | $342.57 | 41% |
Lucerne | 371 | $3,870 | $260.48 | 54% |
Sala Comacina | 64 | $3,794 | $400.27 | 50% |
Sachseln | 15 | $3,742 | $262.18 | 56% |