Luino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Luino in 2025? Explore comprehensive Airbnb analytics for Luino, Lombardy, Italy to uncover income potential. This 2025 STR market report for Luino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 113 active listings.

Whether you're considering an Airbnb investment in Luino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Luino Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$139
The average rental revenue earned for an occupied room per day in Luino.
Occupancy Rate(?)
38.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,187
Typical annual income for an Airbnb listing in Luino. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-16.2%
Significant decrease (-16.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Luino.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Luino.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
113
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Luino (2025)

Understanding the monthly revenue variations for Airbnb listings in Luino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luino is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luino across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,104+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,129 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,293 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $633, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Luino

Luino Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Luino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luino:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Luino

Average Daily Rate (ADR) Airbnb Trends in Luino (2025)

Effective short term rental pricing strategy in Luino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luino typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
  • Typical properties (Median) charge around $122 per night.
  • Entry-level properties (Bottom 25%) earn around $102 per night.

Average Daily Rate (ADR) Trend by Month in Luino

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Airbnb Seasonality Analysis & Trends in Luino (2025)

Peak Season (August, July, May)
  • Revenue averages $2,543 per month
  • Occupancy rates average 48.7%
  • Daily rates average $154
Shoulder Season
  • Revenue averages $1,534 per month
  • Occupancy maintains around 34.2%
  • Daily rates hold near $141
Low Season (January, February, March)
  • Revenue drops to average $919 per month
  • Occupancy decreases to average 23.0%
  • Daily rates adjust to average $128

Seasonality Insights for Luino

  • The Airbnb seasonality in Luino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Luino's highest earning potential, with monthly revenues capable of climbing to $2,734, occupancy reaching a high of 52.8%, and ADRs peaking at $160.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $819, occupancy could drop to 21.1%, and ADRs may adjust down to $125.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luino.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Luino seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Luino (2025)

Exploring the top neighborhoods for short-term rentals in Luino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historical center of Luino, offering charming architecture, local shops, and easy access to the lakefront. Ideal for visitors who wish to explore the rich culture and history of the area.
Luino's Market, Church of San Giuseppe, Lake Maggiore Promenade, Villa Hussy, Museo del Parco
Lakeside Promenade
An attractive area along the shores of Lake Maggiore, perfect for leisurely strolls and enjoying the scenic views. A popular spot for tourists seeking relaxation and outdoor activities.
Lakeside Parks, Boat Rentals, Restaurants with Lake Views, Fishing Spots, Beach Access
Train Station Area
Convenient for travelers arriving by train, offering a blend of accessibility and local restaurants. This area is great for visitors looking for easy transport links to nearby destinations.
Luino Train Station, Local Cafés, Piazza Libertà, Nearby Hiking Trails, Shopping Outlets
Varese Hills
Located a short drive from Luino, the Varese Hills offer beautiful landscapes and outdoor activities. Ideal for nature lovers and those seeking a peaceful retreat from city life.
Nature Trails, Panoramic Views, Local Vineyards, Hiking and Biking Paths
Maccagno
A neighboring town with stunning lake views and local ambiance, known for its beaches and outdoor sports. Great for families and active travelers.
Beach Areas, Water Sports, Maccagno's Historical Sites, Local Festivals
Germignaga
Another charming town on Lake Maggiore near Luino, known for its quaint streets and relax ambiance. Attracts visitors looking for a quiet getaway.
Historic Churches, Scenic Walking Paths, Local Artisans, Waterfront Activities
Porto Valtravaglia
A picturesque lakeside village that offers tranquil experiences and beautiful scenery. Perfect for those who love quiet vacations by the lake.
Local Beaches, Nature Parks, Tranquil Lake Views, Artisan Shops
Brebbia
Set slightly inland, Brebbia is known for its vineyards and countryside charm. A good option for those looking to experience local agriculture and relax in rural settings.
Vineyards and Wine Tours, Countryside Walks, Local Cuisine

Understanding Airbnb License Requirements & STR Laws in Luino (2025)

Yes, Luino, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luino to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 74% licensed listings)

Top Performing Airbnb Properties in Luino (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Luinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apartment with dream lake view Lago Maggiore

Apartment with dream lake view Lago Maggiore

Entire Place • 1 bedroom

$41,620
Revenue
67.9%
Occupancy
$175.91
Daily Rate
At the Lake (Colmegna)

At the Lake (Colmegna)

Entire Place • 3 bedrooms

$35,893
Revenue
37.6%
Occupancy
$242.05
Daily Rate
Honey House - Lake and mountain View in center

Honey House - Lake and mountain View in center

Entire Place • 2 bedrooms

$34,917
Revenue
68.6%
Occupancy
$153.42
Daily Rate
Apartment Belvedere

Apartment Belvedere

Entire Place • 2 bedrooms

$28,568
Revenue
57.6%
Occupancy
$110.99
Daily Rate
Casa Lago Maggiore

Casa Lago Maggiore

Entire Place • 1 bedroom

$27,930
Revenue
40.0%
Occupancy
$224.69
Daily Rate
Villa Bellavista

Villa Bellavista

Entire Place • 1 bedroom

$27,075
Revenue
63.5%
Occupancy
$99.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Luino (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Luino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lara17$233,3205274.61/5.0
Alessandra - Interhome Group14$124,695743.38/5.0
Angelo - Interhome Group10$96,157863.46/5.0
Leonardo5$55,292492.78/5.0
David2$51,255564.91/5.0
Emanuela3$47,991644.74/5.0
Roger1$41,620455.00/5.0
Fabiano1$34,917145.00/5.0
Giovanni4$31,014414.55/5.0
Susanne1$28,568204.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luino.

Dive Deeper: Advanced Luino STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Luino Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Luino

  • The Luino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 113 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Luino, Apartment/Condo properties are the most common (81.4%), reflecting the local real estate landscape.
  • Houses represent a significant 17.7% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.

Luino Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Luino

  • The dominant room capacity in Luino is 1 bedroom listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 87.6% of the active Airbnb listings in Luino, indicating a high concentration in these sizes.
  • With over half the market (53.1%) consisting of studios or 1-bedroom units, Luino is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Luino.

Luino Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Luino

  • The most common guest capacity trend in Luino vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Luino STR market, accounting for 61.9% of listings.
  • 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luino.
  • On average, properties in Luino are equipped to host 3.9 guests.

Luino Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Luino

  • The most common availability pattern in Luino falls within the 271-366 days range, representing 63.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Luino (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Luino Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.2%)

1 Night

27 listings

25.2% of total

2 Nights (15.9%)

2 Nights

17 listings

15.9% of total

3 Nights (17.8%)

3 Nights

19 listings

17.8% of total

4-6 Nights (29%)

4-6 Nights

31 listings

29% of total

7-29 Nights (4.7%)

7-29 Nights

5 listings

4.7% of total

30+ Nights (7.5%)

30+ Nights

8 listings

7.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Luino is 4-6 Nights, adopted by 29% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 29% of Luino hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luino.

Luino Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (25%)

Super Strict 30 Days

23 listings

25% of total

Flexible (14.1%)

Flexible

13 listings

14.1% of total

Moderate (47.8%)

Moderate

44 listings

47.8% of total

Strict (13%)

Strict

12 listings

13% of total

Cancellation Policy Insights for Luino

  • The prevailing Airbnb cancellation policy trend in Luino is Moderate, used by 47.8% of listings.
  • There's a relatively balanced mix between guest-friendly (61.9%) and stricter (13.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.8% market standard in Luino.
  • Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Luino.

Luino STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Luino

  • The overall average booking lead time for vacation rentals in Luino is 79 days.
  • Guests book furthest in advance for stays during May (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 54 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (73 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Luino.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these Luino averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Luino (2025)

Amenity Prevalence

Amenity Insights for Luino

  • Essential amenities in Luino that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Luino: Kitchen, Wifi.
  • Prioritize adding missing essentials: Kitchen, Wifi.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Luino to stay competitive.

Luino Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Luino

  • The typical guest profile for Airbnb in Luino consists of predominantly international visitors (97%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 3.3% of guests.
  • Key international markets include Germany (44.9%) and Switzerland (15.5%).
  • Top languages spoken are English (37.1%) followed by German (30.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Switzerland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Luino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Grindelwald489$4,921$345.4057%
Laglio64$4,873$463.6147%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Sigriswil99$4,371$271.9058%

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