Lierna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Lierna in 2025? Explore comprehensive Airbnb analytics for Lierna, Lombardy, Italy to uncover income potential. This 2025 STR market report for Lierna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 117 active listings.
Whether you're considering an Airbnb investment in Lierna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lierna Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lierna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lierna (2025)
Understanding the monthly revenue variations for Airbnb listings in Lierna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lierna is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lierna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,824+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,858 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,203 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,264, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lierna
Lierna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lierna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lierna:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lierna
Average Daily Rate (ADR) Airbnb Trends in Lierna (2025)
Effective short term rental pricing strategy in Lierna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lierna typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Lierna
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Airbnb Seasonality Analysis & Trends in Lierna (2025)
Peak Season (July, August, June)
- Revenue averages $5,229 per month
- Occupancy rates average 69.5%
- Daily rates average $223
Shoulder Season
- Revenue averages $3,004 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $206
Low Season (February, March, November)
- Revenue drops to average $1,742 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $202
Seasonality Insights for Lierna
- The Airbnb seasonality in Lierna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lierna's highest earning potential, with monthly revenues capable of climbing to $5,591, occupancy reaching a high of 76.3%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,338, occupancy could drop to 24.5%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lierna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lierna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lierna (2025)
Exploring the top neighborhoods for short-term rentals in Lierna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lierna Town Center | Lierna's charming town center offers stunning lake views and a quaint atmosphere, making it popular among tourists seeking a relaxing getaway. | Lierna Beach, Villa Monastero, San Giorgio Church, Lierna Museum, Nature Trails |
| Varenna | Just a short ferry ride from Lierna, Varenna is known for its picturesque waterfront and historic sites, attracting many visitors throughout the year. | Castello di Vezio, Villa Cipressi, Lakeside Promenade, Varenna Ferry Terminal, Church of San Giorgio |
| Bellagio | Famous for its stunning views and luxury boutiques, Bellagio is a must-visit destination and attracts many tourists looking for elegance and beauty on Lake Como. | Punta Spartivento, Villa Melzi Gardens, Piazza della Chiesa, Bellagio Ferry Terminal, Lakeshore Walks |
| Menaggio | Menaggio offers a mix of relaxation and outdoor activities, making it attractive for families and adventure seekers alike, with easy access to hiking and cycling paths. | Menaggio Beach, Menaggio Golf Club, Villa Mylius Vigoni, Via delle Sorelle, Lakeside Promenade |
| Tremezzo | Known for the stunning Villa Carlotta, Tremezzo offers beautiful gardens and a peaceful lakeside atmosphere, making it a perfect retreat for visitors. | Villa Carlotta, Tremezzo Beach, San Giacomo Church, Lakeside Walks, Botanic Gardens |
| Cadenabbia | Cadenabbia boasts great views and is a prime location for ferry access to other towns on Lake Como, appealing to tourists who want to explore the lake. | Cadenabbia Beach, Church of San Agostino, Water taxi services, Lakeside Walks, Gelaterias |
| Lenno | Home to the beautiful Villa del Balbianello, Lenno is a tranquil village that draws visitors for its historical sites and beautiful natural surroundings. | Villa del Balbianello, Lenno Beach, Abbadia Lariana Sanctuary, Nature Trails, Lakeside Cafes |
| Nesso | This tiny village is famous for its picturesque scenery and the stunning Nesso Waterfall, attracting visitors who appreciate off-the-beaten-path beauty. | Nesso Waterfall, Church of San Giovanni Battista, Ancient Bridges, Hiking Trails, Lake Como Views |
Understanding Airbnb License Requirements & STR Laws in Lierna (2025)
Yes, Lierna, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lierna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Lierna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Liernabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Maria Laura, Infinity pool
Entire Place • 1 bedroom
![Villa Diamante [A/C Pool and Garden ]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NTQxOTU4MTk%3D/original/1fc879b7-1219-4d2d-9ec1-be40c12570cc.jpeg?im_w=480&im_format=avif)
Villa Diamante [A/C Pool and Garden ]
Entire Place • 4 bedrooms
![VILLA ELISABETH [PRIVATE GADEN LAKE ACCESS] ★★★★★](https://a0.muscache.com/im/pictures/a004b3ee-dafb-4685-bf31-a455f1fb3bc9.jpg?im_w=480&im_format=avif)
VILLA ELISABETH [PRIVATE GADEN LAKE ACCESS] ★★★★★
Entire Place • 4 bedrooms
La Casetta nel Bosco Winter Edition Sauna,Hot tub
Entire Place • 1 bedroom
![VILLA PITTI [ PRIVATE POOL AND GARDEN] ★★★★★](https://a0.muscache.com/im/pictures/3d1d0734-3c2a-4ae7-ad45-b4c86caf0dbe.jpg?im_w=480&im_format=avif)
VILLA PITTI [ PRIVATE POOL AND GARDEN] ★★★★★
Entire Place • 4 bedrooms
Villa Adriana
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lierna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lierna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joshua | 10 | $566,195 | 328 | 4.73/5.0 |
| Carlotta | 1 | $182,188 | 63 | 5.00/5.0 |
| Andrea | 3 | $144,835 | 218 | 3.15/5.0 |
| Varennaholidays Srl | 6 | $141,402 | 53 | 2.25/5.0 |
| Giulia | 2 | $129,795 | 254 | 4.93/5.0 |
| Fai Bei Sogni Case Vacanza | 3 | $93,214 | 138 | 4.96/5.0 |
| Host #129742203 | 1 | $87,167 | 0 | 0.00/5.0 |
| Maurizia | 4 | $84,174 | 204 | 4.86/5.0 |
| Alessandra | 1 | $66,501 | 267 | 4.99/5.0 |
| Cinzia | 1 | $60,442 | 26 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lierna.
Dive Deeper: Advanced Lierna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lierna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLierna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lierna
- The Lierna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 117 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lierna, Apartment/Condo properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Lierna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lierna
- The dominant room capacity in Lierna is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.3% of the active Airbnb listings in Lierna, indicating a high concentration in these sizes.
Lierna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lierna
- The most common guest capacity trend in Lierna vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lierna STR market, accounting for 53.9% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lierna.
- On average, properties in Lierna are equipped to host 4.5 guests.
Lierna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lierna
- The most common availability pattern in Lierna falls within the 181-270 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lierna (49.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lierna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
7.1% of total
2 Nights
29 listings
25.9% of total
3 Nights
36 listings
32.1% of total
4-6 Nights
14 listings
12.5% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
22 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in Lierna is 3 Nights, adopted by 32.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in Lierna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 32.1% of Lierna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lierna.
Lierna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1% of total
Flexible
11 listings
11.1% of total
Moderate
55 listings
55.6% of total
Strict
32 listings
32.3% of total
Cancellation Policy Insights for Lierna
- The prevailing Airbnb cancellation policy trend in Lierna is Moderate, used by 55.6% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (32.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Lierna.
- With 32.3% using Strict terms, this is a viable option in Lierna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lierna.
Lierna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lierna
- The overall average booking lead time for vacation rentals in Lierna is 60 days.
- Guests book furthest in advance for stays during July (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Lierna.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Lierna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lierna (2025)
Amenity Prevalence
Amenity Insights for Lierna
- Essential amenities in Lierna that guests expect include: Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lierna: Wifi, Hair dryer.
- Prioritize adding missing essentials: Wifi, Hair dryer.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lierna to stay competitive.
Lierna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lierna
- The typical guest profile for Airbnb in Lierna consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.5% of guests.
- Key international markets include United States (20.7%) and United Kingdom (13.9%).
- Top languages spoken are English (43.9%) followed by German (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lierna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |