Assago Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Assago in 2025? Explore comprehensive Airbnb analytics for Assago, Lombardy, Italy to uncover income potential. This 2025 STR market report for Assago, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Assago, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Assago Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Assago Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Assago (2025)
Understanding the monthly revenue variations for Airbnb listings in Assago is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Assago is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Assago across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,234+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,419 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,744 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,102, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Assago
Assago Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Assago STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Assago:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Assago
Average Daily Rate (ADR) Airbnb Trends in Assago (2025)
Effective short term rental pricing strategy in Assago involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Assago typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $143+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Assago
Get Live Assago Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Assago (2025)
Peak Season (April, June, May)
- Revenue averages $2,416 per month
- Occupancy rates average 52.1%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,911 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $111
Low Season (February, March, July)
- Revenue drops to average $1,444 per month
- Occupancy decreases to average 43.2%
- Daily rates adjust to average $109
Seasonality Insights for Assago
- The Airbnb seasonality in Assago shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Assago's highest earning potential, with monthly revenues capable of climbing to $2,613, occupancy reaching a high of 63.4%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,326, occupancy could drop to 37.9%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Assago.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Assago seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Assago (2025)
Exploring the top neighborhoods for short-term rentals in Assago? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Assago | The heart of Assago, ideal for guests looking to explore local history and culture. Close to public transport, making it easy to reach Milan and other nearby attractions. | Assago Forum, Centro Commerciale Milanofiori, Piazza della Repubblica, Teatro della Luna, Restaurants and cafes |
| Milanofiori | A modern district filled with shopping centers and office buildings, perfect for business travelers and short-term rentals. | Milanofiori Business Park, Shopping Center, Parks and recreational areas, Cinemas, Restaurants |
| Eurasia | A contemporary residential area that offers a quiet retreat while still being close to Milan's bustling life, attractive for families. | Nearby parks, Family-friendly amenities, Local markets, Cafés, Playgrounds |
| Via Roma | A lively street known for its shops and eateries, appealing to both tourists and locals. Great potential for foot traffic and visibility. | Cafés, Boutique shops, Local markets, Art exhibitions, Public transport access |
| Parco Assago | A green area favored by nature lovers and those looking for a relaxing stay, well suited for families and outdoor enthusiasts. | Parco della Resistenza, Walking and biking trails, Playgrounds, Picnic areas, Events in the park |
| Milano 3 | A residential area designed for comfort and leisure, attracting families and long-term visitors seeking a tranquil environment away from the city noise. | Community parks, Playgrounds, Shops and restaurants, Cultural clubs, Sports facilities |
| Navigli District | Though not in Assago itself, it’s close by and offers a vibrant nightlife, restaurants, and cultural events, perfect for young travelers. | Navigli canals, Bars and restaurants, Art galleries, Local markets, Nightlife activities |
| Assago Stadium Area | A popular location for concerts and events, attracting visitors for short stays and perfect for event-based rentals. | Assago Forum, Concerts and events, Restaurants nearby, Public transport, Sports events |
Understanding Airbnb License Requirements & STR Laws in Assago (2025)
Yes, Assago, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Assago to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Assago (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Assagobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Design Villa] Luxury apartment Milano](https://a0.muscache.com/im/pictures/miso/Hosting-817109155482826384/original/55c2b8c1-2d5d-4f14-9185-838429c62460.jpeg?im_w=480&im_format=avif)
[Design Villa] Luxury apartment Milano
Entire Place • 3 bedrooms
Assago,close to metro just 4 stops from Navigli
Entire Place • 1 bedroom
Assago amazing flat
Entire Place • 2 bedrooms
Flat close to Milanofiori Metro and Assago Forum
Entire Place • 1 bedroom
Studio apartment, MM2 Milanofiori.
Entire Place • 1 bedroom
Apartment Forum V
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Assago (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Assago based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Riccardo | 4 | $119,334 | 109 | 4.77/5.0 |
| Raffaella | 2 | $55,579 | 1363 | 4.90/5.0 |
| Eljan | 4 | $52,443 | 132 | 4.83/5.0 |
| Amato | 1 | $36,599 | 39 | 4.92/5.0 |
| Giorgia | 1 | $35,613 | 32 | 4.72/5.0 |
| Stefano | 1 | $29,365 | 40 | 4.90/5.0 |
| Muriel Maria Anthonia | 3 | $29,139 | 18 | 3.25/5.0 |
| Martina | 1 | $28,315 | 35 | 4.97/5.0 |
| Anna | 1 | $27,167 | 26 | 4.88/5.0 |
| Laura | 1 | $27,005 | 104 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Assago.
Dive Deeper: Advanced Assago STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Assago. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAssago Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Assago
- The Assago Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Assago, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Assago Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Assago
- The dominant room capacity in Assago is 1 bedroom listings, making up 62.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Assago, indicating a high concentration in these sizes.
- With over half the market (62.9%) consisting of studios or 1-bedroom units, Assago is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Assago.
Assago Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Assago
- The most common guest capacity trend in Assago vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Assago STR market, accounting for 65.7% of listings.
- A significant 45.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Assago.
- On average, properties in Assago are equipped to host 2.5 guests.
Assago Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Assago
- The most common availability pattern in Assago falls within the 91-180 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Assago (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Assago Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
56.3% of total
2 Nights
11 listings
34.4% of total
30+ Nights
3 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Assago is 1 Night, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.7%) of the Assago Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.3% of Assago hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Assago.
Assago Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20% of total
Moderate
19 listings
63.3% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for Assago
- The prevailing Airbnb cancellation policy trend in Assago is Moderate, used by 63.3% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Assago may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 63.3% market standard in Assago.
- Regularly review your cancellation policy against competitors and market demand shifts in Assago.
Assago STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Assago
- The overall average booking lead time for vacation rentals in Assago is 50 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Assago.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Assago averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Assago (2025)
Amenity Prevalence
Amenity Insights for Assago
- Essential amenities in Assago that guests expect include: Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Assago: Heating, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Assago to stay competitive.
Assago Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Assago
- The typical guest profile for Airbnb in Assago consists of a mix of domestic (41%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 41.4% of guests.
- Key international markets include Italy (41.4%) and Germany (7.5%).
- Top languages spoken are English (38.8%) followed by Italian (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Assago Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |