Varese Ligure Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Varese Ligure in 2025? Explore comprehensive Airbnb analytics for Varese Ligure, Liguria, Italy to uncover income potential. This 2025 STR market report for Varese Ligure, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Varese Ligure, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varese Ligure Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varese Ligure Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varese Ligure (2025)
Understanding the monthly revenue variations for Airbnb listings in Varese Ligure is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varese Ligure is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varese Ligure across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,941+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,838 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $729 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $369, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varese Ligure
Varese Ligure Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varese Ligure STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varese Ligure:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varese Ligure
Average Daily Rate (ADR) Airbnb Trends in Varese Ligure (2025)
Effective short term rental pricing strategy in Varese Ligure involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varese Ligure typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Varese Ligure
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Airbnb Seasonality Analysis & Trends in Varese Ligure (2025)
Peak Season (May, August, July)
- Revenue averages $2,319 per month
- Occupancy rates average 48.7%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,138 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $117
Low Season (January, March, December)
- Revenue drops to average $380 per month
- Occupancy decreases to average 14.3%
- Daily rates adjust to average $106
Seasonality Insights for Varese Ligure
- The Airbnb seasonality in Varese Ligure shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varese Ligure's highest earning potential, with monthly revenues capable of climbing to $2,927, occupancy reaching a high of 53.0%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $349, occupancy could drop to 11.7%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varese Ligure.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varese Ligure seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varese Ligure (2025)
Exploring the top neighborhoods for short-term rentals in Varese Ligure? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varese Ligure Centro | Charming historic center with traditional Ligurian architecture and local shops. This area offers guests a taste of authentic Italian village life. | Piazza Rissone, Chiesa di San Giovanni Battista, Local artisan shops, Cafes and trattorias, Nearby hiking trails |
| Fondo di Varese | Scenic area surrounding the Varese river, great for nature lovers and those looking to escape the hustle and bustle. | Varese Ligure Park, Nature trails, Picnic areas, Fishing spots, Bird watching |
| Sant'Antonio | A quiet residential area ideal for families and guests looking for a peaceful retreat with local amenities nearby. | Local markets, Family-friendly parks, Cafes, Nearby vineyards |
| Castello di Varese Ligure | Historical castle offering stunning views and a unique historical experience. Ideal for guests interested in history and architecture. | Castello di Varese Ligure, Local historical tours, Photography opportunities |
| Lumarzo | Quaint village close to Varese Ligure, ideal for hiking enthusiasts with access to stunning landscapes and trails. | Hiking trails, Lumarzo Park, Village festivals |
| Bocca di Magra | Nearby coastal area offering beach access, restaurants, and water activities, perfect for summer travelers. | Beaches, Water sports, Scenic waterfront restaurants, Marina |
| Alpegia | Beautiful countryside area known for its scenic views and tranquility, attracts guests looking for relaxation and nature. | Countryside views, Hiking paths, Agriturismos, Local wineries |
| Sestri Levante | Not far from Varese Ligure, Sestri Levante is a beach town known for its stunning bays and vibrant atmosphere. A great option for those looking for beach access. | Baia del Silenzio, Local beaches, Historic town center, Restaurants and nightlife |
Understanding Airbnb License Requirements & STR Laws in Varese Ligure (2025)
Yes, Varese Ligure, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varese Ligure to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 48% licensed listings)
Top Performing Airbnb Properties in Varese Ligure (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varese Ligurebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa il Gumo
Entire Place • 2 bedrooms
Romantic cottage with breathtaking sunsets
Entire Place • 1 bedroom
Agriturismo il Giglio e la Rosa
Entire Place • 2 bedrooms
Casa "RosaTea" with swimming pool between mountains and 5Terre
Entire Place • 2 bedrooms
"Iris" house with swimming pool between mountains and 5 Terre.
Entire Place • 2 bedrooms
Vigna Marengo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varese Ligure (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varese Ligure based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 3 | $66,943 | 26 | 4.75/5.0 |
| Flavio | 2 | $31,829 | 109 | 4.84/5.0 |
| Jorg | 1 | $21,576 | 48 | 5.00/5.0 |
| Novasol | 3 | $19,077 | 4 | 1.22/5.0 |
| Michele | 1 | $18,408 | 90 | 4.81/5.0 |
| Simona | 1 | $12,625 | 15 | 4.93/5.0 |
| Host #159965541 | 1 | $11,669 | 0 | 0.00/5.0 |
| Novasol | 1 | $11,439 | 4 | 5.00/5.0 |
| Linda | 1 | $9,006 | 31 | 4.77/5.0 |
| Host #153918632 | 1 | $6,063 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varese Ligure.
Dive Deeper: Advanced Varese Ligure STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varese Ligure. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarese Ligure Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varese Ligure
- The Varese Ligure Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varese Ligure, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Varese Ligure Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varese Ligure
- The dominant room capacity in Varese Ligure is 2 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.6% of the active Airbnb listings in Varese Ligure, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Varese Ligure.
Varese Ligure Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varese Ligure
- The most common guest capacity trend in Varese Ligure vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Varese Ligure STR market, accounting for 56.5% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varese Ligure.
- On average, properties in Varese Ligure are equipped to host 4.7 guests.
Varese Ligure Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varese Ligure
- The most common availability pattern in Varese Ligure falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varese Ligure (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varese Ligure Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
40.9% of total
2 Nights
2 listings
9.1% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
4 listings
18.2% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Varese Ligure is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Varese Ligure, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Varese Ligure hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varese Ligure.
Varese Ligure Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
31.3% of total
Flexible
1 listings
6.3% of total
Moderate
8 listings
50% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Varese Ligure
- The prevailing Airbnb cancellation policy trend in Varese Ligure is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (12.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Varese Ligure.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Varese Ligure.
Varese Ligure STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varese Ligure
- The overall average booking lead time for vacation rentals in Varese Ligure is 72 days.
- Guests book furthest in advance for stays during September (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (85 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Varese Ligure.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Varese Ligure averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varese Ligure (2025)
Amenity Prevalence
Amenity Insights for Varese Ligure
- Popular amenities like Dishes and silverware, Refrigerator, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varese Ligure to stay competitive.
Varese Ligure Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varese Ligure
- The typical guest profile for Airbnb in Varese Ligure consists of predominantly international visitors (90%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.7% of guests.
- Key international markets include France (37.1%) and Germany (17.7%).
- Top languages spoken are English (39.3%) followed by French (26.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varese Ligure Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |