Tovo San Giacomo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tovo San Giacomo in 2025? Explore comprehensive Airbnb analytics for Tovo San Giacomo, Liguria, Italy to uncover income potential. This 2025 STR market report for Tovo San Giacomo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Tovo San Giacomo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tovo San Giacomo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tovo San Giacomo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$198
The average rental revenue earned for an occupied room per day in Tovo San Giacomo.
Occupancy Rate(?)
38.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,508
Typical annual income for an Airbnb listing in Tovo San Giacomo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
121.4%
Strong growth (121.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Tovo San Giacomo.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Tovo San Giacomo.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tovo San Giacomo (2025)

Understanding the monthly revenue variations for Airbnb listings in Tovo San Giacomo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tovo San Giacomo is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tovo San Giacomo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,522+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,954 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,314 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $624, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tovo San Giacomo

Tovo San Giacomo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tovo San Giacomo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tovo San Giacomo:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tovo San Giacomo

Average Daily Rate (ADR) Airbnb Trends in Tovo San Giacomo (2025)

Effective short term rental pricing strategy in Tovo San Giacomo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tovo San Giacomo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
  • Typical properties (Median) charge around $122 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Tovo San Giacomo

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Airbnb Seasonality Analysis & Trends in Tovo San Giacomo (2025)

Peak Season (August, November, October)
  • Revenue averages $3,190 per month
  • Occupancy rates average 45.2%
  • Daily rates average $179
Shoulder Season
  • Revenue averages $2,378 per month
  • Occupancy maintains around 35.1%
  • Daily rates hold near $173
Low Season (February, April, June)
  • Revenue drops to average $1,838 per month
  • Occupancy decreases to average 28.2%
  • Daily rates adjust to average $170

Seasonality Insights for Tovo San Giacomo

  • The Airbnb seasonality in Tovo San Giacomo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tovo San Giacomo's highest earning potential, with monthly revenues capable of climbing to $3,667, occupancy reaching a high of 54.7%, and ADRs peaking at $186.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,660, occupancy could drop to 21.7%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tovo San Giacomo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tovo San Giacomo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tovo San Giacomo (2025)

Exploring the top neighborhoods for short-term rentals in Tovo San Giacomo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
San Giacomo
Charming village ambiance with breathtaking views of the Ligurian landscape. Ideal for hosting guests seeking tranquility and a taste of authentic Italian culture.
Vallata di Bormida, Castello di Tovo, Sentiero dei Fiori, Local wineries, Trattorie with traditional cuisine
Media Val Bormida
A picturesque area known for its natural beauty and outdoor activities. Perfect for nature lovers and outdoor enthusiasts looking for a serene escape.
Hiking trails, Mountain biking, Local markets, Historical villages, Scenic viewpoints
Ceriale
Located near the coast, Ceriale offers beautiful beaches and family-friendly attractions. Great for hosting tourists looking for sun and sea.
Ceriale Beach, Aquarium, Luna Park, Restaurants by the sea, Bike paths
Albenga
Historic town with medieval charm and vibrant culture. Attracts tourists interested in history, architecture, and local cuisine.
Albenga Cathedral, Roman ruins, Beaches, Annual festivals, Local seafood markets
Finalborgo
A medieval village surrounded by stunning mountains, appealing to those interested in history and outdoor activities such as rock climbing and hiking.
Fortress ruins, Mediterranean gardens, Historical museum, Outdoor sports facilities, Local artisan shops
Loano
A tourist-friendly town with sandy beaches and lively waterfront promenades. Perfect for beachgoers and families.
Loano Beach, Marina, Shopping streets, Children's play areas, Summer festivals
Varazze
Known for its beautiful seafront and vibrant nightlife, Varazze is popular among younger travelers and beach lovers.
Varazze Beach, Water sports, Restaurants and bars, Coastal trails, Shopping districts
Noli
A picturesque fishing village with a rich history and beautiful scenery, ideal for guests looking for romantic getaways and relaxation.
Noli Beach, Castello di Noli, Historic architecture, Walking paths along the coast, Local seafood cuisine

Understanding Airbnb License Requirements & STR Laws in Tovo San Giacomo (2025)

Yes, Tovo San Giacomo, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tovo San Giacomo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 68% licensed listings)

Top Performing Airbnb Properties in Tovo San Giacomo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tovo San Giacomobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Gloria Guest House

Gloria Guest House

Entire Place • 4 bedrooms

$97,838
Revenue
28.5%
Occupancy
$1334.15
Daily Rate
[Jacuzzi] Relax in Villa with Wonderful View

[Jacuzzi] Relax in Villa with Wonderful View

Entire Place • 2 bedrooms

$87,731
Revenue
77.4%
Occupancy
$294.98
Daily Rate
Vita al Frantoio. Friends, bikes and ropes

Vita al Frantoio. Friends, bikes and ropes

Entire Place • 5 bedrooms

$57,113
Revenue
61.5%
Occupancy
$260.43
Daily Rate
Villa Michelle by Interhome

Villa Michelle by Interhome

Entire Place • 2 bedrooms

$34,793
Revenue
45.8%
Occupancy
$219.02
Daily Rate
VILLA GLORIA GUEST HOUSE - FINALE LIGURE - ITALY

VILLA GLORIA GUEST HOUSE - FINALE LIGURE - ITALY

Entire Place • 4 bedrooms

$34,121
Revenue
60.3%
Occupancy
$271.33
Daily Rate
Villa Michelangelo by Interhome

Villa Michelangelo by Interhome

Entire Place • 2 bedrooms

$27,047
Revenue
44.9%
Occupancy
$190.75
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tovo San Giacomo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tovo San Giacomo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #4969226591$97,83820.00/5.0
Andrea1$87,731184.67/5.0
Chiara - Interhome Group2$61,84062.30/5.0
Giulio1$57,113264.62/5.0
Simone1$34,121234.74/5.0
Daniele1$20,1921254.56/5.0
Pier Luigi2$18,518215.00/5.0
Maria Rita1$14,972624.90/5.0
Doris Elisabeth1$12,735744.88/5.0
Nadia1$12,6792054.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tovo San Giacomo.

Dive Deeper: Advanced Tovo San Giacomo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tovo San Giacomo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tovo San Giacomo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tovo San Giacomo

  • The Tovo San Giacomo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tovo San Giacomo, House properties are the most common (54.5%), reflecting the local real estate landscape.
  • Houses represent a significant 54.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.

Tovo San Giacomo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tovo San Giacomo

  • The dominant room capacity in Tovo San Giacomo is 2 bedrooms listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 77.3% of the active Airbnb listings in Tovo San Giacomo, indicating a high concentration in these sizes.
  • A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tovo San Giacomo.

Tovo San Giacomo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tovo San Giacomo

  • The most common guest capacity trend in Tovo San Giacomo vacation rentals is listings accommodating 6 guests (27.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Tovo San Giacomo STR market, accounting for 50.0% of listings.
  • 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tovo San Giacomo.
  • On average, properties in Tovo San Giacomo are equipped to host 4.9 guests.

Tovo San Giacomo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tovo San Giacomo

  • The most common availability pattern in Tovo San Giacomo falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Tovo San Giacomo (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tovo San Giacomo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.8%)

1 Night

1 listings

4.8% of total

2 Nights (28.6%)

2 Nights

6 listings

28.6% of total

3 Nights (23.8%)

3 Nights

5 listings

23.8% of total

4-6 Nights (9.5%)

4-6 Nights

2 listings

9.5% of total

7-29 Nights (9.5%)

7-29 Nights

2 listings

9.5% of total

30+ Nights (23.8%)

30+ Nights

5 listings

23.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Tovo San Giacomo is 2 Nights, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (23.8%) caters to monthly stays (30+ nights) in Tovo San Giacomo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 28.6% of Tovo San Giacomo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tovo San Giacomo.

Tovo San Giacomo Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.6%)

Super Strict 30 Days

1 listings

5.6% of total

Flexible (11.1%)

Flexible

2 listings

11.1% of total

Moderate (61.1%)

Moderate

11 listings

61.1% of total

Strict (22.2%)

Strict

4 listings

22.2% of total

Cancellation Policy Insights for Tovo San Giacomo

  • The prevailing Airbnb cancellation policy trend in Tovo San Giacomo is Moderate, used by 61.1% of listings.
  • The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Tovo San Giacomo may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.1% market standard in Tovo San Giacomo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tovo San Giacomo.

Tovo San Giacomo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tovo San Giacomo

  • The overall average booking lead time for vacation rentals in Tovo San Giacomo is 60 days.
  • Guests book furthest in advance for stays during June (average 128 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Tovo San Giacomo.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Tovo San Giacomo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tovo San Giacomo (2025)

Amenity Prevalence

Amenity Insights for Tovo San Giacomo

  • Essential amenities in Tovo San Giacomo that guests expect include: Hot water, Kitchen, Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, TV, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tovo San Giacomo: Hot water, Kitchen, Heating, Wifi.
  • Prioritize adding missing essentials: Heating, Wifi.
  • Consider adding popular differentiators like Refrigerator or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tovo San Giacomo to stay competitive.

Tovo San Giacomo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tovo San Giacomo

  • The typical guest profile for Airbnb in Tovo San Giacomo consists of predominantly international visitors (81%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 18.8% of guests.
  • Key international markets include Germany (25%) and France (20.3%).
  • Top languages spoken are English (42.7%) followed by German (20%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tovo San Giacomo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Monteu Roero16$4,432$540.1436%
Portofino68$4,086$454.3544%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Sala Comacina64$3,794$400.2750%
Cossano Belbo13$3,632$284.2142%
Bellagio373$3,630$328.2655%
Oliveto Lario99$3,509$327.4255%
Carate Urio71$3,379$331.9044%
Brienno39$3,327$337.9245%

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