Spotorno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Spotorno in 2025? Explore comprehensive Airbnb analytics for Spotorno, Liguria, Italy to uncover income potential. This 2025 STR market report for Spotorno, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.

Whether you're considering an Airbnb investment in Spotorno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spotorno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Spotorno Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$156
The average rental revenue earned for an occupied room per day in Spotorno.
Occupancy Rate(?)
40.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,571
Typical annual income for an Airbnb listing in Spotorno. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
36.4%
Strong growth (36.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Spotorno.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Spotorno.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
74
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Spotorno (2025)

Understanding the monthly revenue variations for Airbnb listings in Spotorno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spotorno is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spotorno across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,767 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,644 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $834, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Spotorno

Spotorno Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Spotorno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spotorno:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Spotorno

Average Daily Rate (ADR) Airbnb Trends in Spotorno (2025)

Effective short term rental pricing strategy in Spotorno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spotorno typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $129 per night.
  • Entry-level properties (Bottom 25%) earn around $99 per night.

Average Daily Rate (ADR) Trend by Month in Spotorno

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Airbnb Seasonality Analysis & Trends in Spotorno (2025)

Peak Season (August, July, May)
  • Revenue averages $3,378 per month
  • Occupancy rates average 55.2%
  • Daily rates average $157
Shoulder Season
  • Revenue averages $1,836 per month
  • Occupancy maintains around 33.5%
  • Daily rates hold near $144
Low Season (January, February, March)
  • Revenue drops to average $781 per month
  • Occupancy decreases to average 20.9%
  • Daily rates adjust to average $136

Seasonality Insights for Spotorno

  • The Airbnb seasonality in Spotorno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Spotorno's highest earning potential, with monthly revenues capable of climbing to $3,680, occupancy reaching a high of 69.3%, and ADRs peaking at $162.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $725, occupancy could drop to 16.6%, and ADRs may adjust down to $132.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spotorno.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Spotorno seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Spotorno (2025)

Exploring the top neighborhoods for short-term rentals in Spotorno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Spiaggia di Spotorno
A beautiful sandy beach known for its mild climate and clear waters, attracting tourists for sunbathing and water sports. It's a prime location for vacation rentals due to high demand in summer.
Spotorno Beach, Water sports activities, Beachfront restaurants, Sun loungers and umbrellas, Beach bars, Promenade
Centro Storico di Spotorno
The historic center of Spotorno filled with charming narrow streets, local shops, and restaurants. It's popular for visitors wanting to experience authentic Italian culture and cuisine.
Piazza della Vittoria, San Giovanni Battista Church, Local artisan shops, Traditional trattorias, Historic architecture, Cultural events
Capo Noli
A scenic area north of Spotorno with stunning coastal views and hiking trails. Attracts nature lovers and hikers looking for outdoor experiences near the coast.
Capo Noli hiking trails, Stunning viewpoints, Beaches, Nature reserves, Secluded coves, Wildlife watching
Villaggio Turistico
A popular tourist village that offers a family-friendly atmosphere with various amenities. Suitable for families looking for a relaxed holiday environment.
Family-friendly facilities, Swimming pools, Playgrounds, Entertainment activities, Nearby beaches, Restaurants
Noli
The nearby town of Noli is charming and offers beautiful historical architecture alongside beaches. It's a great area for those looking to explore more than just Spotorno.
Noli Beach, The Castello di Noli, Historic center, Art galleries, Local festivals, Seafood restaurants
Fornaci
A quieter residential area that is essentially a hidden gem, offering local experiences and authentic Italian lifestyle. Ideal for longer stays and those wanting a peaceful retreat.
Local markets, Parks, Residential ambiance, Quiet beaches, Cafés, Scenic walks
San Bartolomeo al Mare
Known for its picturesque coastline and family-friendly beaches. This area is great for beach vacations and offers various accommodations.
Beach activities, Coastal promenades, Restaurants, Water sports schools, Family beach areas, Summer festivals
Mare di Spotorno
The sea around Spotorno attracts many tourists interested in snorkeling, diving, and other water activities. Great for adventurous guests.
Snorkeling spots, Diving schools, Boat rentals, Fishing trips, Scenic coastal tours, Nature exploration

Understanding Airbnb License Requirements & STR Laws in Spotorno (2025)

Yes, Spotorno, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spotorno to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 70% licensed listings)

Top Performing Airbnb Properties in Spotorno (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Spotornobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

[300 meters from the sea] Relax with air conditioning

[300 meters from the sea] Relax with air conditioning

Entire Place • 1 bedroom

$69,690
Revenue
53.1%
Occupancy
$271.62
Daily Rate
La finestra sul mare - 130mq apt. with SEA VIEW

La finestra sul mare - 130mq apt. with SEA VIEW

Entire Place • 3 bedrooms

$55,515
Revenue
60.9%
Occupancy
$215.98
Daily Rate
Charming sea view + private parking

Charming sea view + private parking

Entire Place • 1 bedroom

$37,147
Revenue
56.2%
Occupancy
$176.83
Daily Rate
Seafront Apartment

Seafront Apartment

Entire Place • 1 bedroom

$35,101
Revenue
48.2%
Occupancy
$181.71
Daily Rate
Entire place Casa del Sole

Entire place Casa del Sole

Entire Place • 2 bedrooms

$31,945
Revenue
45.8%
Occupancy
$171.88
Daily Rate
Aurora

Aurora

Entire Place • 1 bedroom

$29,980
Revenue
49.2%
Occupancy
$152.25
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Spotorno (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Spotorno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Arianna3$70,544564.77/5.0
Andrea1$69,690104.20/5.0
Ilaria1$55,515584.97/5.0
Alessandra1$37,147214.90/5.0
Marta E Alberto2$35,119584.96/5.0
Alessia1$35,101214.86/5.0
Selene1$31,945164.38/5.0
Piergiorgio1$29,980424.93/5.0
Massimo1$28,989175.00/5.0
Camilla1$28,856424.60/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spotorno.

Dive Deeper: Advanced Spotorno STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spotorno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Spotorno Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Spotorno

  • The Spotorno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 74 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Spotorno, Apartment/Condo properties are the most common (78.4%), reflecting the local real estate landscape.
  • Houses represent a significant 18.9% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 2.8%) offer potential for unique stay experiences.

Spotorno Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Spotorno

  • The dominant room capacity in Spotorno is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 94.6% of the active Airbnb listings in Spotorno, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (5.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Spotorno.

Spotorno Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Spotorno

  • The most common guest capacity trend in Spotorno vacation rentals is listings accommodating 4 guests (43.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Spotorno STR market, accounting for 63.5% of listings.
  • 20.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spotorno.
  • On average, properties in Spotorno are equipped to host 4.4 guests.

Spotorno Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Spotorno

  • The most common availability pattern in Spotorno falls within the 271-366 days range, representing 47.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Spotorno (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Spotorno Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.8%)

1 Night

5 listings

6.8% of total

2 Nights (27.4%)

2 Nights

20 listings

27.4% of total

3 Nights (9.6%)

3 Nights

7 listings

9.6% of total

4-6 Nights (13.7%)

4-6 Nights

10 listings

13.7% of total

7-29 Nights (21.9%)

7-29 Nights

16 listings

21.9% of total

30+ Nights (20.5%)

30+ Nights

15 listings

20.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Spotorno is 2 Nights, adopted by 27.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (20.5%) caters to monthly stays (30+ nights) in Spotorno, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 27.4% of Spotorno hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spotorno.

Spotorno Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

1.7% of total

Super Strict 30 Days (5.2%)

Super Strict 30 Days

3 listings

5.2% of total

Flexible (12.1%)

Flexible

7 listings

12.1% of total

Moderate (60.3%)

Moderate

35 listings

60.3% of total

Strict (20.7%)

Strict

12 listings

20.7% of total

Cancellation Policy Insights for Spotorno

  • The prevailing Airbnb cancellation policy trend in Spotorno is Moderate, used by 60.3% of listings.
  • The market strongly favors guest-friendly terms, with 72.4% of listings offering Flexible or Moderate policies. This suggests guests in Spotorno may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 60.3% market standard in Spotorno.
  • Regularly review your cancellation policy against competitors and market demand shifts in Spotorno.

Spotorno STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Spotorno

  • The overall average booking lead time for vacation rentals in Spotorno is 51 days.
  • Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Spotorno.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
  • Monitor your own booking lead times against these Spotorno averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Spotorno (2025)

Amenity Prevalence

Amenity Insights for Spotorno

  • Essential amenities in Spotorno that guests expect include: Kitchen, Washer, Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Spotorno: Kitchen, Washer, Heating, TV.
  • Prioritize adding missing essentials: Kitchen, Washer, Heating, TV.
  • Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Spotorno to stay competitive.

Spotorno Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Spotorno

  • The typical guest profile for Airbnb in Spotorno consists of a mix of domestic (63%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 63.0% of guests.
  • Key international markets include Italy (63%) and Switzerland (13.2%).
  • Top languages spoken are English (32.3%) followed by Italian (27.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milan and Turin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Spotorno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Monteu Roero16$4,432$540.1436%
Portofino68$4,086$454.3544%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Sala Comacina64$3,794$400.2750%
Cossano Belbo13$3,632$284.2142%
Bellagio373$3,630$328.2655%
Oliveto Lario99$3,509$327.4255%
Carate Urio71$3,379$331.9044%
Brienno39$3,327$337.9245%

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