Sori Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Sori in 2025? Explore comprehensive Airbnb analytics for Sori, Liguria, Italy to uncover income potential. This 2025 STR market report for Sori, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Sori, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sori Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sori Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sori (2025)
Understanding the monthly revenue variations for Airbnb listings in Sori is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sori is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sori across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,776 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $985, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sori
Sori Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sori STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sori:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sori
Average Daily Rate (ADR) Airbnb Trends in Sori (2025)
Effective short term rental pricing strategy in Sori involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sori typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Sori
Get Live Sori Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sori (2025)
Peak Season (August, July, June)
- Revenue averages $3,731 per month
- Occupancy rates average 63.2%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,046 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $158
Low Season (January, March, December)
- Revenue drops to average $918 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $143
Seasonality Insights for Sori
- The Airbnb seasonality in Sori shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sori's highest earning potential, with monthly revenues capable of climbing to $4,370, occupancy reaching a high of 73.4%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $839, occupancy could drop to 21.2%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sori.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sori seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sori (2025)
Exploring the top neighborhoods for short-term rentals in Sori? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Sori | The charming historical center of Sori, known for its picturesque streets and stunning views of the Mediterranean. A favorite among travelers seeking authentic Italian culture and local cuisine. | Chiesa di San Lorenzo, Piazza Vassallo, Lungomare di Sori, Villa Fabbri, Local restaurants and markets |
| Nervi | A beautiful seaside neighborhood located nearby Sori, famous for its scenic parks and seaside promenades. Ideal for those looking for a tranquil escape along the Ligurian coast. | Nervi Parks, Boccadasse, Pavilion of the Fair, Nervi seafront, Hiking trails, Art galleries |
| Camogli | This picturesque fishing village is known for its colorful houses and beautiful beach. It's a popular destination for those seeking relaxation and picturesque seaside views. | Camogli Beach, Basilica di Santa Maria Assunta, Portofino Natural Park, Hiking trails to San Rocco, Local seafood restaurants |
| Portofino | Famous for its charming harbor, luxury shops, and stunning views, Portofino attracts upscale tourists and is a prime location for short-term rentals with high demand. | Portofino Marina, Castello Brown, Church of San Giorgio, Hiking trails to Cinque Terre, Luxury boutiques |
| Santa Margherita Ligure | A lively coastal town known for its vibrant nightlife, beautiful villas, and proximity to Portofino. Attracts tourists looking for both relaxation and activity. | Santa Margherita Beach, Villa Durazzo, Portofino Regional Park, Local markets, Restaurants and bars |
| Foce | Located a bit away from the tourist crowds, this residential area offers a local experience, with easy access to both the beach and the surrounding hills. | Lungomare di Foce, Local parks, Hiking trails to the hills, Peaceful neighborhoods, Authentic Italian eateries |
| Rapallo | A coastal town with historic sites and beautiful waterfront, Rapallo is a popular destination for tourists, drawing interest for Airbnb investments due to its charm and amenities. | Castello sul Mare, Promenade of Rapallo, Rapallo Harbour, Local shops, Historic architecture |
| Chiavari | A quaint town known for its lovely old town and beautiful beach, Chiavari offers a relaxed atmosphere and is perfect for families and couples looking for a peaceful getaway. | Chiavari Beach, Piazza Mazzini, Historic center, Local festivals, Shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Sori (2025)
Yes, Sori, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sori to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Sori (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Soribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Chiara: luxury apartment overlooking the sea
Entire Place • 4 bedrooms
Villa Ponti 6, Emma Villas
Entire Place • 3 bedrooms
![Dimora Mare [cozy apartment with sea view]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/af947943-cbb1-4ea8-aa7b-d985b23f2e4d.jpg?im_w=480&im_format=avif)
Dimora Mare [cozy apartment with sea view]
Entire Place • 2 bedrooms
Beach Apartment
Entire Place • 2 bedrooms
The magic garden
Entire Place • 2 bedrooms
Beach houseWeekend in Liguria
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sori (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sori based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Capopino | 3 | $117,312 | 104 | 4.89/5.0 |
| Jon | 1 | $95,904 | 12 | 4.67/5.0 |
| Host #223814216 | 1 | $83,243 | 0 | 0.00/5.0 |
| Filippo | 3 | $81,221 | 377 | 4.77/5.0 |
| Paula Patricia | 3 | $58,740 | 84 | 4.96/5.0 |
| Marcella | 3 | $58,530 | 121 | 4.84/5.0 |
| Michela | 2 | $49,278 | 228 | 4.88/5.0 |
| Fabio | 2 | $45,698 | 130 | 4.96/5.0 |
| Gianluca | 1 | $44,698 | 19 | 4.79/5.0 |
| Christian | 3 | $44,337 | 45 | 4.22/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sori.
Dive Deeper: Advanced Sori STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sori. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSori Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sori
- The Sori Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sori, Apartment/Condo properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.5%) offer potential for unique stay experiences.
Sori Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sori
- The dominant room capacity in Sori is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.3% of the active Airbnb listings in Sori, indicating a high concentration in these sizes.
Sori Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sori
- The most common guest capacity trend in Sori vacation rentals is listings accommodating 4 guests (46.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sori STR market, accounting for 63.2% of listings.
- 23.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sori.
- On average, properties in Sori are equipped to host 4.2 guests.
Sori Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sori
- The most common availability pattern in Sori falls within the 181-270 days range, representing 43.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sori (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sori Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
8.3% of total
2 Nights
31 listings
43.1% of total
3 Nights
15 listings
20.8% of total
4-6 Nights
7 listings
9.7% of total
7-29 Nights
4 listings
5.6% of total
30+ Nights
9 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sori is 2 Nights, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Sori, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.1% of Sori hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- A 2-night minimum appears standard (43.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sori.
Sori Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.2% of total
Flexible
25 listings
39.7% of total
Moderate
31 listings
49.2% of total
Strict
5 listings
7.9% of total
Cancellation Policy Insights for Sori
- The prevailing Airbnb cancellation policy trend in Sori is Moderate, used by 49.2% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Sori may expect booking flexibility.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.2% market standard in Sori.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sori.
Sori STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sori
- The overall average booking lead time for vacation rentals in Sori is 48 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Sori.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Sori averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sori (2025)
Amenity Prevalence
Amenity Insights for Sori
- Essential amenities in Sori that guests expect include: Hair dryer, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sori: Hair dryer, Kitchen, Hot water.
- Prioritize adding missing essentials: Hair dryer, Kitchen, Hot water.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sori to stay competitive.
Sori Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sori
- The typical guest profile for Airbnb in Sori consists of predominantly international visitors (82%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 18.4% of guests.
- Key international markets include France (19.1%) and Germany (18.6%).
- Top languages spoken are English (37.2%) followed by German (16.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sori Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |