Sarzana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Sarzana in 2025? Explore comprehensive Airbnb analytics for Sarzana, Liguria, Italy to uncover income potential. This 2025 STR market report for Sarzana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 133 active listings.
Whether you're considering an Airbnb investment in Sarzana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarzana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sarzana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sarzana (2025)
Understanding the monthly revenue variations for Airbnb listings in Sarzana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarzana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarzana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,931+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,053 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,214 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $591, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sarzana
Sarzana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sarzana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarzana:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sarzana
Average Daily Rate (ADR) Airbnb Trends in Sarzana (2025)
Effective short term rental pricing strategy in Sarzana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarzana typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Sarzana
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Airbnb Seasonality Analysis & Trends in Sarzana (2025)
Peak Season (August, July, June)
- Revenue averages $3,012 per month
- Occupancy rates average 46.7%
- Daily rates average $188
Shoulder Season
- Revenue averages $1,730 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $841 per month
- Occupancy decreases to average 24.9%
- Daily rates adjust to average $147
Seasonality Insights for Sarzana
- The Airbnb seasonality in Sarzana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sarzana's highest earning potential, with monthly revenues capable of climbing to $3,215, occupancy reaching a high of 54.9%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $777, occupancy could drop to 23.1%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarzana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sarzana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sarzana (2025)
Exploring the top neighborhoods for short-term rentals in Sarzana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Sarzana is rich in culture and history, attracting tourists who wish to explore ancient architecture and charming streets. It's known for its quaint shops, local restaurants, and vibrant atmosphere, making it an appealing location for short-term rentals. | Sarzana Cathedral, Castle of Sarzana, Piazza Matteotti, Palazzo Magro, Museo di San Francesco |
| Forte dei Marmi | Though technically a nearby town, Forte dei Marmi is famous for its upscale beach resorts and attractions. It attracts high-end tourists and offers luxury shopping and fine dining, making it a lucrative location for Airbnb hosts. | Forte dei Marmi Beach, Versilia,”Shopping District, Boccadasse, Fortino, Parco della Versiliana |
| Luni Mare | A coastal area known for its beaches and archaeological sites. Luni Mare is ideal for visitors looking for seaside relaxation coupled with historical explorations, providing a unique selling point for Airbnb listings. | Luni Archaeological Park, Beaches of Luni Mare, Museum of Luni |
| Cinqueterre | Cinqueterre is famous for its stunning coastal views and picturesque villages. It is a popular destination for hiking and eco-tourism, attracting visitors year-round to explore its beautiful landscapes and fishing villages. | Manarola, Riomaggiore, Vernazza, Monterosso al Mare, Corniglia |
| Sarzanello | A quiet and green area of Sarzana, which offers a relaxing escape while still being close to the bustling town center. It is suitable for families and those looking for a peaceful retreat. | Sarzanello Castle, Fortezza di Sarzana, natural parks |
| Ponzano Superiore | A serene and scenic area located a little outside of Sarzana with beautiful views and the charm of rural Italy. It attracts visitors seeking a quiet getaway with easy access to the beaches and town amenities. | Local vineyards, Rural landscapes, Hiking trails |
| Marina di Carrara | Just a short drive from Sarzana, Marina di Carrara provides an attractive beach experience with a variety of restaurants and shops. It's a great spot for guests looking for vibrant beach life while being close to Sarzana. | Carrara Marble Quarries, Marina di Carrara Beach, Local seafood restaurants |
| Ameglia | Ameglia is located at the confluence of the Magra River and the sea, offering opportunities for outdoor activities and peaceful nature experiences. It's attractive to families and nature enthusiasts. | Magra River, Natural Parks, Cetona Hill |
Understanding Airbnb License Requirements & STR Laws in Sarzana (2025)
Yes, Sarzana, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarzana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Sarzana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarzanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Luxury Sarzana
Entire Place • 2 bedrooms
Oasis of Peace Sarzana: Whole House
Entire Place • 3 bedrooms
Art Villa Armonia
Entire Place • 6 bedrooms
HEATED POOL,Sauna,JACUZZI,Gym,BeachVolley,BBQ, A/C
Entire Place • 3 bedrooms
Awesome apartment in Marinella di Sarzana
Entire Place • 2 bedrooms
Oasis of Peace Sarzana: Garden&Patio
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sarzana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sarzana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elisabetta | 3 | $227,888 | 74 | 4.95/5.0 |
| Massimo | 5 | $164,668 | 44 | 4.45/5.0 |
| Host #28208597 | 1 | $113,209 | 18 | 4.94/5.0 |
| Enrico | 1 | $96,194 | 57 | 4.91/5.0 |
| Damiano | 1 | $64,137 | 23 | 4.96/5.0 |
| Novasol | 1 | $61,778 | 4 | 3.50/5.0 |
| Lorella | 4 | $40,020 | 34 | 4.73/5.0 |
| Clementina | 1 | $38,887 | 20 | 4.65/5.0 |
| Host #248649731 | 1 | $38,806 | 1 | 0.00/5.0 |
| Giacomo | 2 | $37,148 | 87 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarzana.
Dive Deeper: Advanced Sarzana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarzana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSarzana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sarzana
- The Sarzana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sarzana, Apartment/Condo properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Sarzana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sarzana
- The dominant room capacity in Sarzana is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.2% of the active Airbnb listings in Sarzana, indicating a high concentration in these sizes.
Sarzana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sarzana
- The most common guest capacity trend in Sarzana vacation rentals is listings accommodating 4 guests (37.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Sarzana STR market, accounting for 50.4% of listings.
- 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarzana.
- On average, properties in Sarzana are equipped to host 4.2 guests.
Sarzana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sarzana
- The most common availability pattern in Sarzana falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sarzana (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sarzana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
28.8% of total
2 Nights
41 listings
32.8% of total
3 Nights
11 listings
8.8% of total
4-6 Nights
13 listings
10.4% of total
7-29 Nights
18 listings
14.4% of total
30+ Nights
6 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sarzana is 2 Nights, adopted by 32.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.6%) of the Sarzana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.8% of Sarzana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarzana.
Sarzana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
8.4% of total
Flexible
31 listings
29% of total
Moderate
40 listings
37.4% of total
Strict
27 listings
25.2% of total
Cancellation Policy Insights for Sarzana
- The prevailing Airbnb cancellation policy trend in Sarzana is Moderate, used by 37.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.4%) and stricter (25.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.4% market standard in Sarzana.
- Regularly review your cancellation policy against competitors and market demand shifts in Sarzana.
Sarzana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sarzana
- The overall average booking lead time for vacation rentals in Sarzana is 57 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Sarzana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Sarzana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sarzana (2025)
Amenity Prevalence
Amenity Insights for Sarzana
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sarzana to stay competitive.
Sarzana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sarzana
- The typical guest profile for Airbnb in Sarzana consists of predominantly international visitors (67%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.4% of guests.
- Key international markets include Italy (33.4%) and France (20.6%).
- Top languages spoken are English (35.6%) followed by Italian (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sarzana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |