Santo Stefano di Magra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Santo Stefano di Magra in 2025? Explore comprehensive Airbnb analytics for Santo Stefano di Magra, Liguria, Italy to uncover income potential. This 2025 STR market report for Santo Stefano di Magra, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Santo Stefano di Magra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santo Stefano di Magra Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santo Stefano di Magra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santo Stefano di Magra (2025)
Understanding the monthly revenue variations for Airbnb listings in Santo Stefano di Magra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santo Stefano di Magra is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santo Stefano di Magra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,538+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,802 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,067 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $585, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santo Stefano di Magra
Santo Stefano di Magra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santo Stefano di Magra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santo Stefano di Magra:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santo Stefano di Magra
Average Daily Rate (ADR) Airbnb Trends in Santo Stefano di Magra (2025)
Effective short term rental pricing strategy in Santo Stefano di Magra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santo Stefano di Magra typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $183+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Santo Stefano di Magra
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Airbnb Seasonality Analysis & Trends in Santo Stefano di Magra (2025)
Peak Season (August, July, May)
- Revenue averages $2,233 per month
- Occupancy rates average 51.7%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,250 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $131
Low Season (January, March, November)
- Revenue drops to average $712 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $117
Seasonality Insights for Santo Stefano di Magra
- The Airbnb seasonality in Santo Stefano di Magra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santo Stefano di Magra's highest earning potential, with monthly revenues capable of climbing to $2,331, occupancy reaching a high of 60.3%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $557, occupancy could drop to 20.0%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santo Stefano di Magra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santo Stefano di Magra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santo Stefano di Magra (2025)
Exploring the top neighborhoods for short-term rentals in Santo Stefano di Magra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Santo Stefano di Magra, with charming streets, historic buildings, and local culture. Ideal for tourists interested in the rich history and authentic Italian experience. | Castello di Santo Stefano, Piazza Garibaldi, Chiesa di San Lorenzo, Local restaurants and cafés, Shopping in quaint boutiques |
| Riviera di Levante | A beautiful coastal area known for its stunning seascapes, beaches, and Mediterranean climate. A hotspot for beachgoers and outdoor enthusiasts looking to stay near the sea. | Beaches of La Spezia, Cinque Terre nearby, Hiking trails, Water sports activities, Local seafood restaurants |
| Parco Naturale Regionale di Montemarcello-Magra | A natural park offering hiking, nature exploration, and picturesque views. Great for travelers looking for outdoor adventure and tranquility away from city life. | Hiking trails, Scenic viewpoints, Nature photography, Wildlife watching, Campsites |
| Sarzana | Nearby Sarzana features a vibrant town with historical sites and a lively market scene. Attracts guests interested in exploring medieval architecture and local culture. | Sarzana Fortress, Piazza Matteotti, Cathedral of Santa Maria Assunta, Local artisan shops, Weekly markets |
| La Spezia | A major city nearby with easy access to transport and a gateway to Cinque Terre. Ideal for visitors looking for convenience and urban amenities while still close to attractions. | La Spezia Naval Museum, Piazza Giuseppe Garibaldi, Local dining options, Train access to Cinque Terre, Shopping districts |
| Golfo dei Poeti | Known for its stunning natural beauty and charming towns along the coast, the Gulf of Poets appeals to tourists seeking romantic getaways and scenic views. | Portovenere, Tellaro, Vernazza, Seaside promenades, Local seafood cuisine |
| Aulla | Aulla offers historical charm and access to scenic countryside. It's a great place for those interested in exploring the rural landscapes and medieval towns nearby. | Castello Malaspina, Local vineyards, Countryside hiking, Traditional fairs, Artisan food shops |
| Fivizzano | A lesser-known gem in the Lunigiana region, Fivizzano boasts historical architecture and a rustic Italian atmosphere, perfect for those looking for an off-the-beaten-path experience. | Fivizzano Castle, Local history museum, Cultural festivals, Charming streets, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Santo Stefano di Magra (2025)
Yes, Santo Stefano di Magra, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santo Stefano di Magra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Santo Stefano di Magra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santo Stefano di Magrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farm Stay Herbarium
Entire Place • 3 bedrooms
LoMa Apartment
Entire Place • 3 bedrooms
The Sisters' House
Entire Place • 2 bedrooms
Tiny House - Your Little Home
Entire Place • 1 bedroom
Holiday home with exclusive use of a pool.
Entire Place • 1 bedroom
Holiday house "4 cats"
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santo Stefano di Magra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santo Stefano di Magra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michele | 1 | $55,931 | 23 | 4.87/5.0 |
| Emiliano | 1 | $30,419 | 9 | 4.78/5.0 |
| Thomas | 2 | $25,749 | 9 | 2.28/5.0 |
| Cristina | 1 | $20,116 | 25 | 4.88/5.0 |
| Gualtiero | 3 | $19,466 | 14 | 4.31/5.0 |
| Emanuela | 1 | $19,402 | 85 | 4.93/5.0 |
| Nilla | 1 | $18,560 | 66 | 4.89/5.0 |
| Anna | 1 | $18,502 | 189 | 4.76/5.0 |
| Mytouristhome® | 1 | $16,108 | 3 | 4.67/5.0 |
| Welcome To Liguria | 2 | $15,442 | 20 | 4.34/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santo Stefano di Magra.
Dive Deeper: Advanced Santo Stefano di Magra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santo Stefano di Magra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanto Stefano di Magra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santo Stefano di Magra
- The Santo Stefano di Magra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santo Stefano di Magra, Apartment/Condo properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
Santo Stefano di Magra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santo Stefano di Magra
- The dominant room capacity in Santo Stefano di Magra is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.2% of the active Airbnb listings in Santo Stefano di Magra, indicating a high concentration in these sizes.
Santo Stefano di Magra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santo Stefano di Magra
- The most common guest capacity trend in Santo Stefano di Magra vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santo Stefano di Magra STR market, accounting for 60.0% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santo Stefano di Magra.
- On average, properties in Santo Stefano di Magra are equipped to host 4.3 guests.
Santo Stefano di Magra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santo Stefano di Magra
- The most common availability pattern in Santo Stefano di Magra falls within the 271-366 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santo Stefano di Magra (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santo Stefano di Magra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.8% of total
2 Nights
18 listings
52.9% of total
3 Nights
3 listings
8.8% of total
4-6 Nights
5 listings
14.7% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
3 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santo Stefano di Magra is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Santo Stefano di Magra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Santo Stefano di Magra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (52.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santo Stefano di Magra.
Santo Stefano di Magra Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.3% of total
Flexible
8 listings
26.7% of total
Moderate
16 listings
53.3% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for Santo Stefano di Magra
- The prevailing Airbnb cancellation policy trend in Santo Stefano di Magra is Moderate, used by 53.3% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Santo Stefano di Magra may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.3% market standard in Santo Stefano di Magra.
- Regularly review your cancellation policy against competitors and market demand shifts in Santo Stefano di Magra.
Santo Stefano di Magra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santo Stefano di Magra
- The overall average booking lead time for vacation rentals in Santo Stefano di Magra is 47 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Santo Stefano di Magra.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Santo Stefano di Magra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santo Stefano di Magra (2025)
Amenity Prevalence
Amenity Insights for Santo Stefano di Magra
- Essential amenities in Santo Stefano di Magra that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santo Stefano di Magra: Kitchen.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santo Stefano di Magra to stay competitive.
Santo Stefano di Magra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santo Stefano di Magra
- The typical guest profile for Airbnb in Santo Stefano di Magra consists of predominantly international visitors (77%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 22.7% of guests.
- Key international markets include France (33.3%) and Italy (22.7%).
- Top languages spoken are English (34.7%) followed by French (19.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santo Stefano di Magra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |