Santo Stefano al Mare Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Santo Stefano al Mare in 2025? Explore comprehensive Airbnb analytics for Santo Stefano al Mare, Liguria, Italy to uncover income potential. This 2025 STR market report for Santo Stefano al Mare, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Santo Stefano al Mare, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santo Stefano al Mare Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santo Stefano al Mare Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santo Stefano al Mare (2025)
Understanding the monthly revenue variations for Airbnb listings in Santo Stefano al Mare is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santo Stefano al Mare is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santo Stefano al Mare across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,243+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,558 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,525 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $741, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santo Stefano al Mare
Santo Stefano al Mare Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santo Stefano al Mare STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santo Stefano al Mare:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santo Stefano al Mare
Average Daily Rate (ADR) Airbnb Trends in Santo Stefano al Mare (2025)
Effective short term rental pricing strategy in Santo Stefano al Mare involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santo Stefano al Mare typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Santo Stefano al Mare
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Airbnb Seasonality Analysis & Trends in Santo Stefano al Mare (2025)
Peak Season (August, July, May)
- Revenue averages $3,332 per month
- Occupancy rates average 53.9%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,885 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $152
Low Season (January, March, December)
- Revenue drops to average $803 per month
- Occupancy decreases to average 19.6%
- Daily rates adjust to average $138
Seasonality Insights for Santo Stefano al Mare
- The Airbnb seasonality in Santo Stefano al Mare shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santo Stefano al Mare's highest earning potential, with monthly revenues capable of climbing to $3,660, occupancy reaching a high of 60.3%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $754, occupancy could drop to 18.6%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santo Stefano al Mare.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santo Stefano al Mare seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santo Stefano al Mare (2025)
Exploring the top neighborhoods for short-term rentals in Santo Stefano al Mare? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santo Stefano al Mare Old Town | Charming medieval village setting with picturesque streets and stunning sea views. Ideal for tourists seeking authentic Italian culture and history. | San Stefano Church, Piazza della Libertà, Lungomare, local seafood restaurants, artisanal shops |
| Marina di Santo Stefano | Vibrant marina area perfect for boating enthusiasts and vacationers looking for water-based activities. Great spot for attracting families and couples. | Santo Stefano Marina, beachfront promenades, water sports activities, yacht rentals, local beach club |
| Capo Nero | Scenic coastal area featuring beautiful cliffs and nature trails, appealing to those who love hiking and outdoor adventures. A nature lover's paradise. | Capo Nero Trails, stunning viewpoints, beach access, natural parks, photography spots |
| Borgo di Santo Stefano | Quaint village area known for its friendly community and local festivals. Excellent for experiencing local traditions and lifestyle. | local festivals, art fairs, traditional cuisine, historic architecture, community events |
| San Bartolomeo al Mare | Nearby coastal town known for its beaches and family-friendly atmosphere, a great complement to Santo Stefano for Airbnb hosts. | San Bartolomeo Beach, promenade, water parks, restaurants, family activities |
| Pista Ciclabile | Biking path from Santo Stefano to nearby towns, attracting cyclists and active travelers. Popular for eco-tourism. | biking trails, scenic routes, coastal views, local eateries, picnic spots |
| Cervo | Famous picturesque village just a short drive away, beloved for its historical charm and artsy vibe, attracting tourists. | Cervo's medieval castle, art galleries, Cobblestone streets, sea views, cultural events |
| Diano Marina | Popular resort town close to Santo Stefano, known for its beaches and nightlife, ideal for attracting younger crowds and holidaymakers. | Diano Marina Beach, nightclubs, beach bars, shopping, summer festivals |
Understanding Airbnb License Requirements & STR Laws in Santo Stefano al Mare (2025)
Yes, Santo Stefano al Mare, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santo Stefano al Mare to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Santo Stefano al Mare (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santo Stefano al Marebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Terramata Resort 5
Entire Place • 3 bedrooms
![𝐇𝟏𝟏 [Luxury 12B] Port - Swimming pool - Jacuzzi](https://a0.muscache.com/im/pictures/miso/Hosting-854237312215153023/original/001e1b98-cb39-4e59-80f6-9d3f86960351.jpeg?im_w=480&im_format=avif)
𝐇𝟏𝟏 [Luxury 12B] Port - Swimming pool - Jacuzzi
Entire Place • 1 bedroom
Terramata 8
Entire Place • 2 bedrooms
Residence L'Oliveto 008056-LT-0091
Entire Place • 2 bedrooms
Terramata Resort 9
Entire Place • 1 bedroom
A stone's throw from the sea
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santo Stefano al Mare (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santo Stefano al Mare based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meriam Christa | 9 | $319,610 | 204 | 4.97/5.0 |
| Homeleven S.R.L.S. | 7 | $207,515 | 117 | 4.59/5.0 |
| Tatiana | 8 | $132,740 | 17 | 1.85/5.0 |
| Welcome To Liguria | 2 | $50,917 | 57 | 4.76/5.0 |
| Chiara - Interhome Group | 5 | $49,336 | 6 | 0.70/5.0 |
| Bartolomeo | 1 | $44,227 | 77 | 4.87/5.0 |
| Chiara - Interhome Group | 5 | $40,991 | 20 | 1.75/5.0 |
| Romina | 2 | $37,374 | 15 | 4.60/5.0 |
| Impero Srl | 1 | $30,518 | 6 | 5.00/5.0 |
| Host #465529103 | 2 | $29,632 | 33 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santo Stefano al Mare.
Dive Deeper: Advanced Santo Stefano al Mare STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santo Stefano al Mare. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanto Stefano al Mare Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santo Stefano al Mare
- The Santo Stefano al Mare Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santo Stefano al Mare, Apartment/Condo properties are the most common (73.6%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
Santo Stefano al Mare Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santo Stefano al Mare
- The dominant room capacity in Santo Stefano al Mare is 1 bedroom listings, making up 64.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 92.3% of the active Airbnb listings in Santo Stefano al Mare, indicating a high concentration in these sizes.
- With over half the market (64.8%) consisting of studios or 1-bedroom units, Santo Stefano al Mare is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santo Stefano al Mare.
Santo Stefano al Mare Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santo Stefano al Mare
- The most common guest capacity trend in Santo Stefano al Mare vacation rentals is listings accommodating 4 guests (47.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Santo Stefano al Mare STR market, accounting for 66.0% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santo Stefano al Mare.
- On average, properties in Santo Stefano al Mare are equipped to host 4.3 guests.
Santo Stefano al Mare Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santo Stefano al Mare
- The most common availability pattern in Santo Stefano al Mare falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santo Stefano al Mare (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santo Stefano al Mare Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
9.4% of total
2 Nights
23 listings
27.1% of total
3 Nights
13 listings
15.3% of total
4-6 Nights
10 listings
11.8% of total
7-29 Nights
5 listings
5.9% of total
30+ Nights
26 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santo Stefano al Mare is 30+ Nights, adopted by 30.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in Santo Stefano al Mare, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.6% of Santo Stefano al Mare hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santo Stefano al Mare.
Santo Stefano al Mare Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
6.2% of total
Super Strict 60 Days
4 listings
6.2% of total
Flexible
6 listings
9.2% of total
Moderate
29 listings
44.6% of total
Strict
22 listings
33.8% of total
Cancellation Policy Insights for Santo Stefano al Mare
- The prevailing Airbnb cancellation policy trend in Santo Stefano al Mare is Moderate, used by 44.6% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (33.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.6% market standard in Santo Stefano al Mare.
- With 33.8% using Strict terms, this is a viable option in Santo Stefano al Mare, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santo Stefano al Mare.
Santo Stefano al Mare STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santo Stefano al Mare
- The overall average booking lead time for vacation rentals in Santo Stefano al Mare is 54 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Santo Stefano al Mare.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Santo Stefano al Mare averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santo Stefano al Mare (2025)
Amenity Prevalence
Amenity Insights for Santo Stefano al Mare
- Essential amenities in Santo Stefano al Mare that guests expect include: Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santo Stefano al Mare: Kitchen, Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Washer or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santo Stefano al Mare to stay competitive.
Santo Stefano al Mare Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santo Stefano al Mare
- The typical guest profile for Airbnb in Santo Stefano al Mare consists of a mix of domestic (38%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 38.1% of guests.
- Key international markets include Italy (38.1%) and Germany (17.5%).
- Top languages spoken are English (34.1%) followed by Italian (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santo Stefano al Mare Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |