Santa Margherita Ligure Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Santa Margherita Ligure in 2025? Explore comprehensive Airbnb analytics for Santa Margherita Ligure, Liguria, Italy to uncover income potential. This 2025 STR market report for Santa Margherita Ligure, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 384 active listings.
Whether you're considering an Airbnb investment in Santa Margherita Ligure, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Margherita Ligure Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Margherita Ligure Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Margherita Ligure (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Margherita Ligure is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Margherita Ligure is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Margherita Ligure across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,999 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,207 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,188, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Margherita Ligure
Santa Margherita Ligure Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Margherita Ligure STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Margherita Ligure:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Margherita Ligure
Average Daily Rate (ADR) Airbnb Trends in Santa Margherita Ligure (2025)
Effective short term rental pricing strategy in Santa Margherita Ligure involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Margherita Ligure typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $418+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Santa Margherita Ligure
Get Live Santa Margherita Ligure Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Santa Margherita Ligure (2025)
Peak Season (July, August, June)
- Revenue averages $5,598 per month
- Occupancy rates average 58.7%
- Daily rates average $280
Shoulder Season
- Revenue averages $2,820 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $249
Low Season (January, February, December)
- Revenue drops to average $1,114 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $228
Seasonality Insights for Santa Margherita Ligure
- The Airbnb seasonality in Santa Margherita Ligure shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Margherita Ligure's highest earning potential, with monthly revenues capable of climbing to $6,129, occupancy reaching a high of 66.4%, and ADRs peaking at $285.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,004, occupancy could drop to 17.6%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Margherita Ligure.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Margherita Ligure seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Margherita Ligure (2025)
Exploring the top neighborhoods for short-term rentals in Santa Margherita Ligure? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portofino | A picturesque fishing village known for its colorful houses and stunning harbor. It's a luxury destination attracting affluent tourists looking for high-end experiences and beautiful scenery. | Portofino Harbor, Castello Brown, Church of St. George, Paraggi Beach, San Fruttuoso Abbey |
| Santa Margherita Ligure Center | The vibrant heart of Santa Margherita, filled with shops, restaurants, and cultural sites. Offers a charming atmosphere with easy access to the waterfront and local attractions. | Piazza delle Nazioni, Santa Margherita Ligure Castle, Villa Durazzo, Sanctuary of Our Lady of Caravaggio, Restaurants and cafes |
| Rapallo | Just a short distance from Santa Margherita, Rapallo is known for its beautiful promenade and beach. Attracts families and beachgoers looking to enjoy the Ligurian coast. | Rapallo Castle, Lungomare Vittorio Veneto, Porto di Rapallo, San Francesco al Campo, Eagle of Rapallo |
| Paraggi | Famous for its stunning beach and clear waters, Paraggi is a small, serene area ideal for relaxation and luxury beach experiences. | Paraggi Beach, Natural Reserve of Portofino, Hiking trails, Water sports activities |
| San Lorenzo della Costa | A quiet hillside area providing stunning views of the coastline. Attracts those looking for a peaceful retreat while being close to the activities of Santa Margherita. | Hiking trails, Villas and gardens, Scenic viewpoints, Local trattorias |
| Castagneto Po | An appealing area known for its natural landscapes offering a tranquil retreat, ideal for travelers looking to escape the busier tourist spots while still being close to the coast. | Nature trails, Local wineries, Scenic drives |
| Cervara Abbey | A historic site offering a unique combination of nature and culture with breathtaking views of the Gulf of Tigullio, attracts history lovers and those who appreciate serene environments. | Cervara Abbey, Botanical gardens, Historic architecture |
| Camogli | A charming fishing village with colorful buildings and a relaxed vibe, popular with tourists seeking authenticity and scenic seaside experiences. | Camogli Beach, Basilica of Santa Maria Assunta, Monte di Portofino Natural Park, Ferry to San Fruttuoso |
Understanding Airbnb License Requirements & STR Laws in Santa Margherita Ligure (2025)
Yes, Santa Margherita Ligure, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Margherita Ligure to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Santa Margherita Ligure (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Margherita Ligurebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Milva •Paraggi•Portofino•
Entire Place • 3 bedrooms
Everything On The Riviera by "At Home" Pool&Grden
Entire Place • 6 bedrooms
Livin' Portofino GOLD
Entire Place • 3 bedrooms
Villa Clara Luxury Villa
Entire Place • 6 bedrooms
Villa Bellavista 8+1, Emma Villas
Entire Place • 5 bedrooms
The House of Isabella (Citra code 010054-LT-0748)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Margherita Ligure (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Margherita Ligure based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wonderful Italy Liguria | 28 | $1,123,978 | 344 | 4.19/5.0 |
| Bianca | 22 | $676,407 | 351 | 4.58/5.0 |
| Andrea | 24 | $504,745 | 189 | 2.94/5.0 |
| Elana | 5 | $444,670 | 78 | 4.90/5.0 |
| Eliana | 3 | $351,689 | 99 | 4.87/5.0 |
| Valentina | 7 | $281,282 | 170 | 4.75/5.0 |
| Smart Short Rent | 5 | $261,377 | 97 | 4.81/5.0 |
| Simone | 3 | $233,328 | 24 | 4.39/5.0 |
| Valentina | 7 | $214,076 | 101 | 3.24/5.0 |
| Benedetto | 3 | $195,285 | 151 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Margherita Ligure.
Dive Deeper: Advanced Santa Margherita Ligure STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Margherita Ligure. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Margherita Ligure Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Margherita Ligure
- The Santa Margherita Ligure Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 384 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Margherita Ligure, Apartment/Condo properties are the most common (82.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.2%) offer potential for unique stay experiences.
Santa Margherita Ligure Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Margherita Ligure
- The dominant room capacity in Santa Margherita Ligure is 2 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.6% of the active Airbnb listings in Santa Margherita Ligure, indicating a high concentration in these sizes.
- A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Margherita Ligure.
Santa Margherita Ligure Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Margherita Ligure
- The most common guest capacity trend in Santa Margherita Ligure vacation rentals is listings accommodating 4 guests (43.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa Margherita Ligure STR market, accounting for 64.6% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Margherita Ligure.
- On average, properties in Santa Margherita Ligure are equipped to host 4.5 guests.
Santa Margherita Ligure Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Margherita Ligure
- The most common availability pattern in Santa Margherita Ligure falls within the 271-366 days range, representing 44.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Margherita Ligure (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Margherita Ligure Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
10% of total
2 Nights
98 listings
27.1% of total
3 Nights
49 listings
13.6% of total
4-6 Nights
39 listings
10.8% of total
7-29 Nights
47 listings
13% of total
30+ Nights
92 listings
25.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Margherita Ligure is 2 Nights, adopted by 27.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.5%) caters to monthly stays (30+ nights) in Santa Margherita Ligure, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.1% of Santa Margherita Ligure hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Margherita Ligure.
Santa Margherita Ligure Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.2% of total
Super Strict 30 Days
4 listings
1.2% of total
Flexible
59 listings
17.8% of total
Moderate
174 listings
52.4% of total
Strict
91 listings
27.4% of total
Cancellation Policy Insights for Santa Margherita Ligure
- The prevailing Airbnb cancellation policy trend in Santa Margherita Ligure is Moderate, used by 52.4% of listings.
- The market strongly favors guest-friendly terms, with 70.2% of listings offering Flexible or Moderate policies. This suggests guests in Santa Margherita Ligure may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.4% market standard in Santa Margherita Ligure.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Margherita Ligure.
Santa Margherita Ligure STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Margherita Ligure
- The overall average booking lead time for vacation rentals in Santa Margherita Ligure is 49 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Santa Margherita Ligure.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Santa Margherita Ligure averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Margherita Ligure (2025)
Amenity Prevalence
Amenity Insights for Santa Margherita Ligure
- Essential amenities in Santa Margherita Ligure that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Margherita Ligure: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Margherita Ligure to stay competitive.
Santa Margherita Ligure Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Margherita Ligure
- The typical guest profile for Airbnb in Santa Margherita Ligure consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.2% of guests.
- Key international markets include United States (22.7%) and Italy (14.2%).
- Top languages spoken are English (43.9%) followed by French (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Margherita Ligure Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |