Rocchetta di Vara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Rocchetta di Vara in 2025? Explore comprehensive Airbnb analytics for Rocchetta di Vara, Liguria, Italy to uncover income potential. This 2025 STR market report for Rocchetta di Vara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Rocchetta di Vara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rocchetta di Vara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rocchetta di Vara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rocchetta di Vara (2025)
Understanding the monthly revenue variations for Airbnb listings in Rocchetta di Vara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocchetta di Vara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocchetta di Vara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,143+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $781 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $401 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $279, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocchetta di Vara
Rocchetta di Vara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rocchetta di Vara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocchetta di Vara:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocchetta di Vara
Average Daily Rate (ADR) Airbnb Trends in Rocchetta di Vara (2025)
Effective short term rental pricing strategy in Rocchetta di Vara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocchetta di Vara typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $121+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Rocchetta di Vara
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Airbnb Seasonality Analysis & Trends in Rocchetta di Vara (2025)
Peak Season (August, July, April)
- Revenue averages $1,101 per month
- Occupancy rates average 41.6%
- Daily rates average $80
Shoulder Season
- Revenue averages $500 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $80
Low Season (February, March, December)
- Revenue drops to average $232 per month
- Occupancy decreases to average 8.9%
- Daily rates adjust to average $79
Seasonality Insights for Rocchetta di Vara
- The Airbnb seasonality in Rocchetta di Vara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rocchetta di Vara's highest earning potential, with monthly revenues capable of climbing to $1,655, occupancy reaching a high of 59.9%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $148, occupancy could drop to 7.1%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rocchetta di Vara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rocchetta di Vara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rocchetta di Vara (2025)
Exploring the top neighborhoods for short-term rentals in Rocchetta di Vara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rocchetta di Vara | Charming village in the green hills of Liguria, ideal for tourists seeking tranquility away from the coast. Popular for hiking, local cuisine, and cultural experiences. | Castello di Rocchetta, Parco Nazionale delle Cinque Terre, Local trattorias, Hiking trails, Historic architecture |
| Cinque Terre National Park | Famous for its stunning coastal scenery and colorful villages. Draws a large number of tourists, perfect for short-term rentals for those visiting the iconic Cinque Terre. | Monterosso al Mare, Vernazza, Corniglia, Riomaggiore, Walking trails between towns |
| La Spezia | A bustling port city and gateway to Cinque Terre, ideal for visitors seeking amenities and day trips. Offers a mix of urban and natural attractions. | Piazza del Mercato, Castello di San Giorgio, Museo Tecnico Navale, Lerici, Boat tours to Cinque Terre |
| Lerici | A picturesque seaside town with stunning beaches, known for its medieval castle and vibrant atmosphere. Great for beachgoers looking for a slice of Italian Riviera life. | Lerici Castle, San Terenzo Beach, Gulf of Poets, Promenade, Local seafood restaurants |
| Portovenere | A UNESCO World Heritage site known for its beautiful landscapes and historic sites. Ideal for those looking for a classic Italian coastal experience. | Church of San Pietro, Doria Castle, Palmaria Island, Seafront promenade, Local artisan shops |
| Sarzana | A historic town with a rich cultural heritage, frequented by those interested in history and local festivals. A good spot for cultural tourism. | Sarzana Fortress, Castello Malaspina, Historic center, Local markets, Cultural festivals |
| Spezzia | Another gateway to Cinque Terre with good access to amenities and transportation. Attractive for tourists looking to explore the region while enjoying urban comforts. | Marina Porto Mirabello, Museo Diocesano, Piazza Europa, Restaurants and cafes, Shopping areas |
| Tellaro | A small, charming village offering tranquillity and stunning views of the sea. Ideal for those wanting a peaceful getaway with picturesque scenery. | Breathtaking coastal views, Historic churches, Local art galleries, Seaside promenades, Traditional Ligurian cuisine |
Understanding Airbnb License Requirements & STR Laws in Rocchetta di Vara (2025)
Yes, Rocchetta di Vara, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rocchetta di Vara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 44% licensed listings)
Top Performing Airbnb Properties in Rocchetta di Vara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocchetta di Varabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Lagore - Private room in restored farmhouse
Private Room • N/A
La Casetta della Noce "5terre-VdV"011025-LT-0007
Entire Place • 2 bedrooms
La Casetta in Fattoria, Val di Vara and Cinque Terre
Entire Place • 1 bedroom
Farm house, Val di Vara near Cinque Terre
Entire Place • 2 bedrooms
Giulia's house
Entire Place • 1 bedroom
Alternative holidays in an ancient village of VdV
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rocchetta di Vara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rocchetta di Vara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luca | 2 | $15,525 | 77 | 4.98/5.0 |
| Francesca | 5 | $15,358 | 108 | 3.87/5.0 |
| Emanuele | 1 | $10,484 | 6 | 5.00/5.0 |
| Host #210674929 | 1 | $9,435 | 57 | 4.93/5.0 |
| Giulia | 1 | $7,044 | 112 | 4.64/5.0 |
| Mario | 1 | $6,630 | 96 | 4.99/5.0 |
| Tania | 1 | $5,827 | 20 | 4.25/5.0 |
| Francesco | 1 | $3,092 | 103 | 4.68/5.0 |
| Mattia | 1 | $2,781 | 19 | 4.89/5.0 |
| Walter | 3 | $1,684 | 24 | 3.08/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocchetta di Vara.
Dive Deeper: Advanced Rocchetta di Vara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocchetta di Vara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocchetta di Vara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocchetta di Vara
- The Rocchetta di Vara Airbnb market composition is heavily skewed towards Private Room listings, which make up 50% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rocchetta di Vara, Outdoor/Unique properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Rocchetta di Vara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocchetta di Vara
- The dominant room capacity in Rocchetta di Vara is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Rocchetta di Vara, indicating a high concentration in these sizes.
Rocchetta di Vara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocchetta di Vara
- The most common guest capacity trend in Rocchetta di Vara vacation rentals is listings accommodating 3 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Rocchetta di Vara STR market, accounting for 38.9% of listings.
- On average, properties in Rocchetta di Vara are equipped to host 2.3 guests.
Rocchetta di Vara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocchetta di Vara
- The most common availability pattern in Rocchetta di Vara falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rocchetta di Vara (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rocchetta di Vara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
7 listings
41.2% of total
4-6 Nights
1 listings
5.9% of total
7-29 Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rocchetta di Vara is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Rocchetta di Vara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Rocchetta di Vara hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocchetta di Vara.
Rocchetta di Vara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
43.8% of total
Moderate
8 listings
50% of total
Strict
1 listings
6.3% of total
Cancellation Policy Insights for Rocchetta di Vara
- The prevailing Airbnb cancellation policy trend in Rocchetta di Vara is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 93.8% of listings offering Flexible or Moderate policies. This suggests guests in Rocchetta di Vara may expect booking flexibility.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Rocchetta di Vara.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocchetta di Vara.
Rocchetta di Vara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocchetta di Vara
- The overall average booking lead time for vacation rentals in Rocchetta di Vara is 40 days.
- Guests book furthest in advance for stays during March (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (69 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Rocchetta di Vara.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Rocchetta di Vara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rocchetta di Vara (2025)
Amenity Prevalence
Amenity Insights for Rocchetta di Vara
- Popular amenities like Wifi, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocchetta di Vara to stay competitive.
Rocchetta di Vara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rocchetta di Vara
- The typical guest profile for Airbnb in Rocchetta di Vara consists of predominantly international visitors (82%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.4% of guests.
- Key international markets include France (32.2%) and Italy (18.4%).
- Top languages spoken are English (35.3%) followed by French (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rocchetta di Vara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |