Prelà Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Prelà in 2025? Explore comprehensive Airbnb analytics for Prelà, Liguria, Italy to uncover income potential. This 2025 STR market report for Prelà, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Prelà, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prelà Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Prelà Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$146
The average rental revenue earned for an occupied room per day in Prelà.
Occupancy Rate(?)
32.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,066
Typical annual income for an Airbnb listing in Prelà. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-22.8%
Significant decrease (-22.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Prelà.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Prelà.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Prelà (2025)

Understanding the monthly revenue variations for Airbnb listings in Prelà is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prelà is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prelà across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,284+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,132 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $653 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $331, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Prelà

Prelà Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Prelà STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prelà:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 14%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Prelà

Average Daily Rate (ADR) Airbnb Trends in Prelà (2025)

Effective short term rental pricing strategy in Prelà involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prelà typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
  • Typical properties (Median) charge around $106 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Prelà

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Airbnb Seasonality Analysis & Trends in Prelà (2025)

Peak Season (July, August, May)
  • Revenue averages $1,718 per month
  • Occupancy rates average 36.0%
  • Daily rates average $138
Shoulder Season
  • Revenue averages $876 per month
  • Occupancy maintains around 20.6%
  • Daily rates hold near $137
Low Season (February, March, November)
  • Revenue drops to average $418 per month
  • Occupancy decreases to average 9.3%
  • Daily rates adjust to average $141

Seasonality Insights for Prelà

  • The Airbnb seasonality in Prelà shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Prelà's highest earning potential, with monthly revenues capable of climbing to $2,039, occupancy reaching a high of 41.1%, and ADRs peaking at $144.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $311, occupancy could drop to 6.7%, and ADRs may adjust down to $132.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prelà.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Prelà seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Prelà (2025)

Exploring the top neighborhoods for short-term rentals in Prelà? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Prelà, featuring charming streets and traditional Ligurian architecture. A prime location for tourists interested in local culture and history.
Prelà's historic buildings, Church of San Giovanni Battista, Local artisan shops, Traditional Ligurian cuisine restaurants
Riviera dei Fiori
A beautiful coastal area nearby known for its stunning beaches and vibrant seaside atmosphere. Great for travelers looking to relax by the sea and enjoy water activities.
Beautiful beaches, Coastal trails, Water sports, Restaurants with sea views
Pieve di Teco
A picturesque village close to Prelà known for its medieval architecture and beautiful landscapes. Perfect for visitors interested in rural tourism and nature.
Medieval village structures, Nature walking trails, Local markets and festivals
Cervo
A stunning hilltop village that offers breathtaking views of the Ligurian Sea. A well-known tourist destination ideal for romantic getaways.
Cervo's medieval castle, Church of San Giovanni Battista, Beaches, Art galleries
San Remo
A nearby city famous for its casinos, beaches, and the annual San Remo Music Festival. A popular spot among tourists and cultural enthusiasts.
Casino di San Remo, San Remo Music Festival, Flower Market, Beaches
Dolceacqua
Famous for its picturesque stone bridge and medieval historical architecture. Great for tourists interested in strolling through quaint streets and wine tasting.
Castello Doria, The Ponte Vecchio, Wine tasting in local vineyards, Artisans shops
Taggia
Known for its beautiful old town and olive oil production. Offers a mix of cultural experiences and beautiful scenery.
Church of San Domenico, Olive oil mills, Lovely hiking trails, Historic old town
Ventimiglia
A coastal town famous for its weekly market and beautiful beaches. Attracts tourists looking for shopping and leisure by the sea.
Famous market, Beaches, Bordighera's gardens, Historic sites

Understanding Airbnb License Requirements & STR Laws in Prelà (2025)

Yes, Prelà, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prelà to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 71% licensed listings)

Top Performing Airbnb Properties in Prelà (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Prelàbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Resort San Giacinto

Resort San Giacinto

Entire Place • 2 bedrooms

$30,360
Revenue
43.7%
Occupancy
$144.19
Daily Rate
Ca' de Baudo l'Ameican (TVE150) by Interhome

Ca' de Baudo l'Ameican (TVE150) by Interhome

Entire Place • 5 bedrooms

$29,912
Revenue
12.1%
Occupancy
$330.29
Daily Rate
Bellaria (VLO190) by Interhome

Bellaria (VLO190) by Interhome

Entire Place • 3 bedrooms

$18,031
Revenue
26.3%
Occupancy
$306.69
Daily Rate
Ca' de Minulin

Ca' de Minulin

Entire Place • 2 bedrooms

$13,888
Revenue
43.7%
Occupancy
$117.40
Daily Rate
Casa Norvegia by Interhome

Casa Norvegia by Interhome

Entire Place • 2 bedrooms

$10,799
Revenue
67.5%
Occupancy
$124.96
Daily Rate
King Cinciallegro's Garden

King Cinciallegro's Garden

Entire Place • 2 bedrooms

$9,721
Revenue
67.7%
Occupancy
$87.01
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Prelà (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Prelà based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chiara - Interhome Group8$54,810464.38/5.0
Chiara - Interhome Group3$35,040134.67/5.0
Valeria1$30,360874.94/5.0
Novasol1$13,88894.78/5.0
Caterina2$12,736134.82/5.0
Gabriele1$9,721174.94/5.0
Marco2$8,526494.81/5.0
Francesca1$8,162424.79/5.0
Marisa1$7,63665.00/5.0
Host #287301721$5,41010.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prelà.

Dive Deeper: Advanced Prelà STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prelà. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Prelà Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Prelà

  • The Prelà Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Prelà, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.

Prelà Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Prelà

  • The dominant room capacity in Prelà is 2 bedrooms listings, making up 58.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Prelà, indicating a high concentration in these sizes.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prelà.

Prelà Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Prelà

  • The most common guest capacity trend in Prelà vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Prelà STR market, accounting for 62.5% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prelà.
  • On average, properties in Prelà are equipped to host 5.1 guests.

Prelà Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Prelà

  • The most common availability pattern in Prelà falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Prelà (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Prelà Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.1%)

1 Night

9 listings

39.1% of total

2 Nights (4.3%)

2 Nights

1 listings

4.3% of total

3 Nights (17.4%)

3 Nights

4 listings

17.4% of total

4-6 Nights (26.1%)

4-6 Nights

6 listings

26.1% of total

7-29 Nights (13%)

7-29 Nights

3 listings

13% of total

Key Insights

  • The most prevalent minimum stay requirement in Prelà is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39.1% of Prelà hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prelà.

Prelà Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

4.8% of total

Super Strict 30 Days (52.4%)

Super Strict 30 Days

11 listings

52.4% of total

Flexible (9.5%)

Flexible

2 listings

9.5% of total

Moderate (23.8%)

Moderate

5 listings

23.8% of total

Strict (9.5%)

Strict

2 listings

9.5% of total

Cancellation Policy Insights for Prelà

  • The prevailing Airbnb cancellation policy trend in Prelà is Super Strict 30 Days, used by 52.4% of listings.
  • There's a relatively balanced mix between guest-friendly (33.3%) and stricter (9.5%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Super Strict 30 Days policy to align with the 52.4% market standard in Prelà.
  • Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Prelà.

Prelà STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Prelà

  • The overall average booking lead time for vacation rentals in Prelà is 86 days.
  • Guests book furthest in advance for stays during October (average 187 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (117 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Prelà.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 187 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 117 days) to capture early planners.
  • Monitor your own booking lead times against these Prelà averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Prelà (2025)

Amenity Prevalence

Amenity Insights for Prelà

  • Essential amenities in Prelà that guests expect include: Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Prelà: Hot water, Kitchen.
  • Prioritize adding missing essentials: Hot water, Kitchen.
  • Consider adding popular differentiators like Washer or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Prelà to stay competitive.

Prelà Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Prelà

  • The typical guest profile for Airbnb in Prelà consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 8.2% of guests.
  • Key international markets include Germany (30.6%) and France (28.6%).
  • Top languages spoken are English (39.4%) followed by French (18.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Prelà Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero16$4,432$540.1436%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Cossano Belbo13$3,632$284.2142%
Saint-Tropez742$3,498$506.5741%
Cassinasco18$3,219$545.4041%
Èze153$3,168$345.8447%
Opio40$3,057$540.6237%
Villefranche-sur-Mer501$2,977$268.5752%
Gassin384$2,939$434.4440%

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