Portofino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Portofino in 2025? Explore comprehensive Airbnb analytics for Portofino, Liguria, Italy to uncover income potential. This 2025 STR market report for Portofino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Portofino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portofino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portofino Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portofino (2025)
Understanding the monthly revenue variations for Airbnb listings in Portofino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portofino is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portofino across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,314 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,811 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,217, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portofino
Portofino Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portofino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portofino:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portofino
Average Daily Rate (ADR) Airbnb Trends in Portofino (2025)
Effective short term rental pricing strategy in Portofino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portofino typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $918+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $519 or more.
- Typical properties (Median) charge around $329 per night.
- Entry-level properties (Bottom 25%) earn around $251 per night.
Average Daily Rate (ADR) Trend by Month in Portofino
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Airbnb Seasonality Analysis & Trends in Portofino (2025)
Peak Season (July, August, June)
- Revenue averages $8,995 per month
- Occupancy rates average 59.4%
- Daily rates average $591
Shoulder Season
- Revenue averages $4,659 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $511
Low Season (January, February, March)
- Revenue drops to average $1,552 per month
- Occupancy decreases to average 17.3%
- Daily rates adjust to average $427
Seasonality Insights for Portofino
- The Airbnb seasonality in Portofino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portofino's highest earning potential, with monthly revenues capable of climbing to $9,538, occupancy reaching a high of 64.3%, and ADRs peaking at $596.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,117, occupancy could drop to 11.9%, and ADRs may adjust down to $421.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portofino.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portofino seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portofino (2025)
Exploring the top neighborhoods for short-term rentals in Portofino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portofino Harbor | Iconic village harbor known for its picturesque waterfront, luxury yachts, and vibrant atmosphere. Ideal for attracting tourists who want to experience the charm and beauty of Portofino. | Portofino Lighthouse, Castello Brown, Santa Maria Assunta, Parco Naturale Regionale di Portofino, Scoglio di Ulivo |
| San Fruttuoso | Secluded bay accessible only by foot or boat, known for its beach and the famous Christ of the Abyss statue. Great for those seeking natural beauty and tranquility away from the crowded tourist spots. | Cristo degli Abissi, San Fruttuoso Abbey, Bayside beaches, Hiking trails, Scenic boat trips |
| Paraggi | A beautiful small beach located between Portofino and Santa Margherita Ligure, known for its crystal-clear waters. Perfect for beach lovers and families looking for a quieter experience. | Paraggi Beach, Beach clubs, Natural scenery, Water sports, Ferry connections to Portofino |
| Santa Margherita Ligure | Nearby coastal town with charming promenades, shops, and dining options. Offers a more affordable alternative to Portofino while still being close to the main attractions. | Villa Durazzo, Santa Margherita Ligure Harbor, Charming Old Town, Montallegro Sanctuary, Public gardens |
| Castello Brown | Historical castle offering stunning views over Portofino. Attracts tourists interested in history and photography, providing a romantic setting. | Castle tours, Panoramic viewpoints, Gardens, Cultural events, Local history exhibitions |
| Punta Chiappa | Less crowded spot known for its natural beauty and hiking opportunities. Ideal for nature enthusiasts and those looking for stunning seaside views. | Scenic hiking trails, Wild beaches, Photography spots, Local wildlife, Tranquil atmosphere |
| Camogli | Charming fishing village with colorful houses and traditional Italian charm. Great for visitors looking to explore a less commercialized coastal area. | Camogli Beach, Basilica di Santa Maria Assunta, Historic port, Walking trails, Local cuisine |
| Sori | Small coastal town with beautiful beaches and a relaxed atmosphere. Nice option for families and visitors looking to escape the hustle of larger tourist areas. | Sori Beach, Local restaurants, Scenic walks, Traditional markets, Coastal views |
Understanding Airbnb License Requirements & STR Laws in Portofino (2025)
Yes, Portofino, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portofino to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Portofino (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portofinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Portofino Luxury Front Marina by Portofino Vip
Entire Place • 2 bedrooms
Luxury and peace in Portofino
Entire Place • 6 bedrooms
Portofino Above The Sea
Entire Place • 3 bedrooms
Baia degli Ulivi - Terrace with view of Portofino
Entire Place • 1 bedroom
San Giorgio Uno 60 sqm 1b/1b in Portofino Center
Entire Place • 1 bedroom
A Tower In Portofino by "At Home"
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portofino (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portofino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simone | 13 | $708,739 | 226 | 4.07/5.0 |
| Bianca | 11 | $571,418 | 387 | 4.52/5.0 |
| Marta | 1 | $163,967 | 19 | 4.89/5.0 |
| Federico | 1 | $134,915 | 22 | 4.82/5.0 |
| Elana | 2 | $123,590 | 67 | 4.95/5.0 |
| Jacopo | 1 | $116,342 | 38 | 4.76/5.0 |
| Alex | 1 | $95,296 | 23 | 4.83/5.0 |
| Elena | 2 | $92,123 | 25 | 5.00/5.0 |
| Giambattista | 2 | $83,296 | 137 | 4.89/5.0 |
| Caterina | 1 | $79,263 | 90 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portofino.
Dive Deeper: Advanced Portofino STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portofino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortofino Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portofino
- The Portofino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portofino, Apartment/Condo properties are the most common (86.8%), reflecting the local real estate landscape.
Portofino Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portofino
- The dominant room capacity in Portofino is 1 bedroom listings, making up 54.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.4% of the active Airbnb listings in Portofino, indicating a high concentration in these sizes.
- With over half the market (54.4%) consisting of studios or 1-bedroom units, Portofino is particularly well-suited for individuals or couples.
Portofino Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portofino
- The most common guest capacity trend in Portofino vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Portofino STR market, accounting for 63.3% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portofino.
- On average, properties in Portofino are equipped to host 4.0 guests.
Portofino Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portofino
- The most common availability pattern in Portofino falls within the 181-270 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portofino (60.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portofino Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
12.5% of total
2 Nights
39 listings
60.9% of total
3 Nights
5 listings
7.8% of total
4-6 Nights
2 listings
3.1% of total
7-29 Nights
6 listings
9.4% of total
30+ Nights
4 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Portofino is 2 Nights, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Portofino Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60.9% of Portofino hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (60.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portofino.
Portofino Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.3% of total
Super Strict 60 Days
1 listings
1.7% of total
Flexible
15 listings
25% of total
Moderate
17 listings
28.3% of total
Strict
25 listings
41.7% of total
Cancellation Policy Insights for Portofino
- The prevailing Airbnb cancellation policy trend in Portofino is Strict, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.7% market standard in Portofino.
- With 41.7% using Strict terms, this is a viable option in Portofino, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Portofino.
Portofino STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portofino
- The overall average booking lead time for vacation rentals in Portofino is 52 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Portofino.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Portofino averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portofino (2025)
Amenity Prevalence
Amenity Insights for Portofino
- Essential amenities in Portofino that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portofino: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portofino to stay competitive.
Portofino Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portofino
- The typical guest profile for Airbnb in Portofino consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 5.3% of guests.
- Key international markets include United States (39.3%) and United Kingdom (11.2%).
- Top languages spoken are English (49.3%) followed by French (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portofino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |