Pompeiana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Pompeiana in 2025? Explore comprehensive Airbnb analytics for Pompeiana, Liguria, Italy to uncover income potential. This 2025 STR market report for Pompeiana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Pompeiana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pompeiana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pompeiana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pompeiana (2025)
Understanding the monthly revenue variations for Airbnb listings in Pompeiana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pompeiana is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pompeiana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,836 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,124 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $674, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pompeiana
Pompeiana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pompeiana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pompeiana:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pompeiana
Average Daily Rate (ADR) Airbnb Trends in Pompeiana (2025)
Effective short term rental pricing strategy in Pompeiana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pompeiana typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Pompeiana
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Airbnb Seasonality Analysis & Trends in Pompeiana (2025)
Peak Season (August, July, June)
- Revenue averages $2,308 per month
- Occupancy rates average 58.4%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,298 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $132
Low Season (January, February, November)
- Revenue drops to average $618 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $128
Seasonality Insights for Pompeiana
- The Airbnb seasonality in Pompeiana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pompeiana's highest earning potential, with monthly revenues capable of climbing to $2,706, occupancy reaching a high of 69.7%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $492, occupancy could drop to 16.4%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pompeiana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pompeiana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pompeiana (2025)
Exploring the top neighborhoods for short-term rentals in Pompeiana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Pompeiana, rich in charming architecture and local culture. Great for tourists who want an authentic Italian experience close to local shops and restaurants. | Chiesa di San Giovanni Battista, Local artisan shops, Parks and gardens, Traditional Italian eateries |
| Spiaggia di Pompeiana | A beautiful beach area perfect for sunbathing and water activities. Attracts families and beach lovers, making it ideal for vacation rentals. | Pompeiana Beach, Water sports rentals, Beachfront restaurants, Boardwalk activities |
| Collina di Pompeiana | The hillside area offering stunning views of the Ligurian coast and surrounding countryside. Popular among visitors seeking tranquility and nature. | Hiking trails, Panoramic viewpoints, Mediterranean flora, Agri-tourism experiences |
| San Giorgio | A nearby quaint village with historical significance. Ideal for tourists seeking a peaceful retreat while still being close to attractions of Pompeiana. | San Giorgio Church, Local festivals, Scenic walks, Art galleries |
| Riviera dei Fiori | Part of the coastal region offering beautiful landscapes and a charming ambiance. Popular for outdoor activities and exploring nearby towns. | Italian coastal paths, Local markets, Botanical gardens, Cycling routes |
| Valle Argentina | A bit further inland, this valley is known for its natural beauty and hiking opportunities. Attracts those interested in outdoor adventures and local culture. | Hiking trails, Food and wine tasting tours, Local crafts, Traditional farms |
| Pieve di Teco | A small town nearby known for its medieval architecture and scenic surroundings. A hidden gem for tourists looking for a unique experience in the Italian countryside. | Medieval buildings, Local artisan markets, Quiet streets, Historical landmarks |
| Diano Marina | A larger nearby town with a more vibrant atmosphere and plenty of amenities. Popular with tourists seeking local entertainment, beaches, and dining options. | Diano Marina beach, Shopping areas, Restaurants and cafés, Nightlife options |
Understanding Airbnb License Requirements & STR Laws in Pompeiana (2025)
Yes, Pompeiana, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pompeiana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Pompeiana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pompeianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Panoramic sea view
Entire Place • 2 bedrooms
Sea view Villa 5 min from the beach, sleeps 8
Entire Place • 3 bedrooms
Close to Sanremo, beautiful penthouse!
Entire Place • 2 bedrooms
International by Interhome
Entire Place • 2 bedrooms
La Casa del Fico
Entire Place • 2 bedrooms
Riviera Apartment with panoramic view on the Med
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pompeiana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pompeiana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beatrice | 1 | $32,437 | 12 | 4.83/5.0 |
| Mads | 1 | $23,498 | 71 | 4.73/5.0 |
| Riccardo | 1 | $23,446 | 90 | 4.96/5.0 |
| Chiara - Interhome Group | 1 | $19,627 | 10 | 5.00/5.0 |
| Host #10187507 | 1 | $18,184 | 1 | 0.00/5.0 |
| Gloria | 1 | $14,623 | 30 | 5.00/5.0 |
| Alice | 1 | $12,795 | 330 | 4.68/5.0 |
| Holidu | 2 | $12,539 | 14 | 4.63/5.0 |
| Gianna | 1 | $12,324 | 85 | 5.00/5.0 |
| Erica | 2 | $10,480 | 13 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pompeiana.
Dive Deeper: Advanced Pompeiana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pompeiana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPompeiana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pompeiana
- The Pompeiana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pompeiana, Apartment/Condo properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
Pompeiana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pompeiana
- The dominant room capacity in Pompeiana is 2 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 94.2% of the active Airbnb listings in Pompeiana, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pompeiana.
Pompeiana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pompeiana
- The most common guest capacity trend in Pompeiana vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Pompeiana STR market, accounting for 70.6% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pompeiana.
- On average, properties in Pompeiana are equipped to host 4.4 guests.
Pompeiana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pompeiana
- The most common availability pattern in Pompeiana falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pompeiana (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pompeiana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
17.6% of total
2 Nights
1 listings
5.9% of total
3 Nights
5 listings
29.4% of total
4-6 Nights
4 listings
23.5% of total
7-29 Nights
3 listings
17.6% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Pompeiana is 3 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29.4% of Pompeiana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pompeiana.
Pompeiana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
18.8% of total
Flexible
4 listings
25% of total
Moderate
6 listings
37.5% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Pompeiana
- The prevailing Airbnb cancellation policy trend in Pompeiana is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (18.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Pompeiana.
- Regularly review your cancellation policy against competitors and market demand shifts in Pompeiana.
Pompeiana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pompeiana
- The overall average booking lead time for vacation rentals in Pompeiana is 68 days.
- Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Pompeiana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Pompeiana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pompeiana (2025)
Amenity Prevalence
Amenity Insights for Pompeiana
- Essential amenities in Pompeiana that guests expect include: Dishes and silverware, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Stove, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pompeiana: Dishes and silverware, Kitchen, Refrigerator.
- Consider adding popular differentiators like Heating or Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pompeiana to stay competitive.
Pompeiana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pompeiana
- The typical guest profile for Airbnb in Pompeiana consists of predominantly international visitors (77%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 22.7% of guests.
- Key international markets include France (35.3%) and Italy (22.7%).
- Top languages spoken are English (34.4%) followed by French (21.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pompeiana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |