Pignone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pignone in 2025? Explore comprehensive Airbnb analytics for Pignone, Liguria, Italy to uncover income potential. This 2025 STR market report for Pignone, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.

Whether you're considering an Airbnb investment in Pignone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pignone Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pignone Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$134
The average rental revenue earned for an occupied room per day in Pignone.
Occupancy Rate(?)
43.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,921
Typical annual income for an Airbnb listing in Pignone. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-30.1%
Significant decrease (-30.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Pignone.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Pignone.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
43
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pignone (2025)

Understanding the monthly revenue variations for Airbnb listings in Pignone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pignone is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pignone across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,994+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,291 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,347 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $760, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pignone

Pignone Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pignone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pignone:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pignone

Average Daily Rate (ADR) Airbnb Trends in Pignone (2025)

Effective short term rental pricing strategy in Pignone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pignone typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
  • Typical properties (Median) charge around $115 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Pignone

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Airbnb Seasonality Analysis & Trends in Pignone (2025)

Peak Season (August, July, September)
  • Revenue averages $2,418 per month
  • Occupancy rates average 59.3%
  • Daily rates average $173
Shoulder Season
  • Revenue averages $1,579 per month
  • Occupancy maintains around 35.5%
  • Daily rates hold near $152
Low Season (January, February, November)
  • Revenue drops to average $763 per month
  • Occupancy decreases to average 24.0%
  • Daily rates adjust to average $127

Seasonality Insights for Pignone

  • The Airbnb seasonality in Pignone shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pignone's highest earning potential, with monthly revenues capable of climbing to $2,866, occupancy reaching a high of 66.4%, and ADRs peaking at $177.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $646, occupancy could drop to 18.0%, and ADRs may adjust down to $125.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pignone.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pignone seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pignone (2025)

Exploring the top neighborhoods for short-term rentals in Pignone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cinque Terre National Park
A UNESCO World Heritage site, ideal for nature lovers and hikers. With stunning cliffs and picturesque villages, it is a prime destination for tourists seeking adventure and breathtaking views.
Monterosso al Mare, Vernazza, Corniglia, Manarola, Riomaggiore, Sentiero Azzurro trail
Pignone Village
A charming historical village with a tranquil atmosphere and authentic Italian culture. Attracts tourists who prefer a quiet stay while being close to the Cinque Terre.
Local churches, Historic architecture, Countryside views, Hiking trails, Local cuisine restaurants
La Spezia
The gateway to the Cinque Terre, offering urban amenities and transportation options. Popular with travelers looking for convenience and access to the coastal villages.
La Spezia Castle, Museo del Castello di San Giorgio, Piazza Garibaldi, Maritime Museum, La Spezia waterfront
Levanto
Known for its beautiful beach and as a surfing destination. It has a vibrant town center with shops and restaurants, popular among families and beachgoers.
Levanto Beach, Biking trails, Historical center, Surf schools, Local eateries
Bonassola
A quiet and picturesque beach village near the Cinque Terre, attracting those seeking a peaceful retreat with stunning scenery.
Bonassola Beach, Historical buildings, Hiking trails, Scenic coastal views, Secluded coves
Riomaggiore
The first village of the Cinque Terre when coming from the south. Known for its colorful houses and beautiful seaside views, popular with tourists year-round.
Via dell'Amore, Church of San Giovanni Battista, Riomaggiore Harbor, Hiking trails to Manarola, Local wine shops
Corniglia
The only Cinque Terre village not directly on the water, known for its stunning cliff-top views and terraces. Attracts nature lovers and those seeking tranquility.
Church of San Pietro, Hiking paths, Terraced vineyards, Local restaurants, Scenic viewpoints
Manarola
One of the most photographed villages in the Cinque Terre, known for its vibrant sunset views and romantic atmosphere. Attracts couples and photographers.
Manarola harbor, Via dell'Amore, Local wine tasting, Dramatic cliffs, Viewing points

Understanding Airbnb License Requirements & STR Laws in Pignone (2025)

Yes, Pignone, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pignone to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 77% licensed listings)

Top Performing Airbnb Properties in Pignone (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pignonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Detached house in Cinque Terre Park

Detached house in Cinque Terre Park

Entire Place • 2 bedrooms

$24,172
Revenue
66.9%
Occupancy
$118.19
Daily Rate
App. B. Marco Apartments - di Locanda da Marco

App. B. Marco Apartments - di Locanda da Marco

Entire Place • 1 bedroom

$22,041
Revenue
48.9%
Occupancy
$110.68
Daily Rate
Apartment behind 5 Terre 1st floor

Apartment behind 5 Terre 1st floor

Entire Place • 3 bedrooms

$21,375
Revenue
43.7%
Occupancy
$200.80
Daily Rate
App. C. Marco Apartments - di Locanda da Marco

App. C. Marco Apartments - di Locanda da Marco

Entire Place • 1 bedroom

$21,371
Revenue
45.7%
Occupancy
$112.33
Daily Rate
Dimora le Cinque Terre - three-room apartment with pool

Dimora le Cinque Terre - three-room apartment with pool

Entire Place • 2 bedrooms

$20,999
Revenue
34.9%
Occupancy
$214.82
Daily Rate
family apartment near 5TERRE

family apartment near 5TERRE

Entire Place • 1 bedroom

$19,708
Revenue
60.8%
Occupancy
$137.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pignone (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pignone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alessandra - Interhome Group5$68,516322.70/5.0
Marco3$62,865574.95/5.0
Alessandra3$42,9463104.78/5.0
La Meridiana4$37,9251644.99/5.0
Adele2$30,5591754.79/5.0
Giacomo1$24,172244.71/5.0
Ilaria1$20,999504.68/5.0
Lvb Capital2$19,886804.31/5.0
Michela1$19,708145.00/5.0
Alessandra1$17,23993.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pignone.

Dive Deeper: Advanced Pignone STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pignone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pignone Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pignone

  • The Pignone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 43 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pignone, House properties are the most common (46.5%), reflecting the local real estate landscape.
  • Houses represent a significant 46.5% portion, catering likely to families or larger groups.
  • The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.

Pignone Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pignone

  • The dominant room capacity in Pignone is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 74.5% of the active Airbnb listings in Pignone, indicating a high concentration in these sizes.

Pignone Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pignone

  • The most common guest capacity trend in Pignone vacation rentals is listings accommodating 4 guests (27.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Pignone STR market, accounting for 44.2% of listings.
  • 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pignone.
  • On average, properties in Pignone are equipped to host 4.2 guests.

Pignone Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pignone

  • The most common availability pattern in Pignone falls within the 271-366 days range, representing 51.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pignone (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pignone Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.1%)

1 Night

7 listings

17.1% of total

2 Nights (26.8%)

2 Nights

11 listings

26.8% of total

3 Nights (17.1%)

3 Nights

7 listings

17.1% of total

4-6 Nights (24.4%)

4-6 Nights

10 listings

24.4% of total

7-29 Nights (2.4%)

7-29 Nights

1 listings

2.4% of total

30+ Nights (12.2%)

30+ Nights

5 listings

12.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Pignone is 2 Nights, adopted by 26.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12.2%) caters to monthly stays (30+ nights) in Pignone, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 26.8% of Pignone hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pignone.

Pignone Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (10.8%)

Super Strict 30 Days

4 listings

10.8% of total

Flexible (35.1%)

Flexible

13 listings

35.1% of total

Moderate (40.5%)

Moderate

15 listings

40.5% of total

Strict (13.5%)

Strict

5 listings

13.5% of total

Cancellation Policy Insights for Pignone

  • The prevailing Airbnb cancellation policy trend in Pignone is Moderate, used by 40.5% of listings.
  • The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Pignone may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40.5% market standard in Pignone.
  • Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pignone.

Pignone STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pignone

  • The overall average booking lead time for vacation rentals in Pignone is 50 days.
  • Guests book furthest in advance for stays during July (average 72 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Pignone.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
  • Monitor your own booking lead times against these Pignone averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pignone (2025)

Amenity Prevalence

Amenity Insights for Pignone

  • Popular amenities like Hangers, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Hangers or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pignone to stay competitive.

Pignone Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pignone

  • The typical guest profile for Airbnb in Pignone consists of predominantly international visitors (92%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 8.0% of guests.
  • Key international markets include France (42%) and Germany (11.6%).
  • Top languages spoken are English (35.7%) followed by French (24.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pignone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Cossano Belbo13$3,632$284.2142%
Bellagio373$3,630$328.2655%
Crespina16$3,526$493.6448%
Oliveto Lario99$3,509$327.4255%
Carate Urio71$3,379$331.9044%
Brienno39$3,327$337.9245%
Laglio64$4,873$463.6147%

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