Pigna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Pigna in 2025? Explore comprehensive Airbnb analytics for Pigna, Liguria, Italy to uncover income potential. This 2025 STR market report for Pigna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Pigna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pigna Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pigna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pigna (2025)
Understanding the monthly revenue variations for Airbnb listings in Pigna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pigna is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pigna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,514+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,594 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $567, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pigna
Pigna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pigna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pigna:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pigna
Average Daily Rate (ADR) Airbnb Trends in Pigna (2025)
Effective short term rental pricing strategy in Pigna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pigna typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Pigna
Get Live Pigna Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Pigna (2025)
Peak Season (August, July, June)
- Revenue averages $2,854 per month
- Occupancy rates average 46.2%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,128 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $153
Low Season (January, March, April)
- Revenue drops to average $576 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $149
Seasonality Insights for Pigna
- The Airbnb seasonality in Pigna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pigna's highest earning potential, with monthly revenues capable of climbing to $3,822, occupancy reaching a high of 60.4%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $284, occupancy could drop to 8.1%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pigna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pigna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pigna (2025)
Exploring the top neighborhoods for short-term rentals in Pigna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Pigna is captivating with its medieval charm. It offers a unique glimpse into Ligurian culture, attracting tourists who appreciate history and architecture. | Pigna Old Town, Sanctuary of Our Lady of Candelero, Pigna's narrow alleys, Historical architecture, Local artisan shops |
| Pigna di Sotto | This quaint area is known for its peaceful environment and stunning views. It's perfect for those looking for a tranquil retreat while still being close to attractions. | Views over the valley, Nearby hiking trails, Traditional Ligurian villages, Local wineries, Flower fields |
| Pigna's Nature Reserves | The surrounding nature reserves are perfect for outdoor enthusiasts. Nature lovers will find ample opportunity for hiking, biking, and exploring the beauty of Liguria's landscapes. | Civico Parco Naturale, Trails and nature walks, Wildlife observation, Picnic spots, Scenic landscapes |
| Local Cuisine Hotspots | Pigna is famous for its authentic Ligurian cuisine. Hosting near local eateries draws foodies who want to experience regional specialties. | Authentic trattorias, Olive oil tasting, Local markets, Food festivals, Culinary workshops |
| Cultural Venues | The area offers several venues focusing on art and culture. It attracts guests interested in cultural events, workshops, and art installations. | Art galleries, Cultural festivals, Workshops and classes, Local theater productions, Art studios |
| Adventure Sports Base | Perfect for the adventure seeker, several companies offer activities like rock climbing and paragliding nearby, making Pigna an ideal base. | Paragliding centers, Rock climbing spots, Kayaking tours, Cycling routes, Outdoor adventure shops |
| Eco-tourism Spots | With an emphasis on sustainable travel, this area encourages eco-friendly practices, appealing to conscious travelers. | Eco-friendly accommodations, Sustainable workshops, Organic farms, Nature conservation programs, Local flora and fauna tours |
| Family-friendly Areas | Pigna offers a safe and welcoming environment for families, with numerous parks and playgrounds. | Family-friendly parks, Playgrounds, Outdoor family activities, Local festivals, Children's workshops |
Understanding Airbnb License Requirements & STR Laws in Pigna (2025)
Yes, Pigna, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pigna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Pigna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pignabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa La Casa di Giacomo
Entire Place • 6 bedrooms
A quiet villa, surrounded by greenery
Entire Place • 5 bedrooms
Peaceful cottage in the Ligurian hills
Entire Place • 3 bedrooms
La Volpe - Ground floor apartment
Entire Place • 1 bedroom
La Donnola - Apartment overlooking the mountain
Entire Place • 1 bedroom
Panoramic view apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pigna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pigna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holidu | 1 | $60,749 | 20 | 4.65/5.0 |
| Roberto | 5 | $53,518 | 54 | 3.97/5.0 |
| Dario | 1 | $25,566 | 26 | 4.58/5.0 |
| Imogen | 1 | $21,118 | 30 | 4.73/5.0 |
| Sergio | 1 | $13,030 | 7 | 5.00/5.0 |
| Alessandro | 3 | $12,996 | 47 | 4.70/5.0 |
| Neil & Sophia | 1 | $12,763 | 3 | 4.33/5.0 |
| Gillian And Tony | 1 | $10,383 | 19 | 4.84/5.0 |
| Fadime | 1 | $10,036 | 18 | 4.94/5.0 |
| Ian | 1 | $9,900 | 25 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pigna.
Dive Deeper: Advanced Pigna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pigna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPigna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pigna
- The Pigna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pigna, Apartment/Condo properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 28% portion, catering likely to families or larger groups.
Pigna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pigna
- The dominant room capacity in Pigna is 1 bedroom listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.0% of the active Airbnb listings in Pigna, indicating a high concentration in these sizes.
Pigna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pigna
- The most common guest capacity trend in Pigna vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Pigna STR market, accounting for 48.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pigna.
- On average, properties in Pigna are equipped to host 4.6 guests.
Pigna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pigna
- The most common availability pattern in Pigna falls within the 271-366 days range, representing 76% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pigna (48%), reflecting common guest stay durations or potential owner blocking patterns.
Pigna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
5 listings
20.8% of total
3 Nights
5 listings
20.8% of total
4-6 Nights
8 listings
33.3% of total
7-29 Nights
3 listings
12.5% of total
30+ Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Pigna is 4-6 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.3% of Pigna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pigna.
Pigna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.2% of total
Flexible
8 listings
33.3% of total
Moderate
14 listings
58.3% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Pigna
- The prevailing Airbnb cancellation policy trend in Pigna is Moderate, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 91.6% of listings offering Flexible or Moderate policies. This suggests guests in Pigna may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.3% market standard in Pigna.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pigna.
Pigna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pigna
- The overall average booking lead time for vacation rentals in Pigna is 64 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Pigna.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Pigna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pigna (2025)
Amenity Prevalence
Amenity Insights for Pigna
- Popular amenities like Heating, Refrigerator, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pigna to stay competitive.
Pigna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pigna
- The typical guest profile for Airbnb in Pigna consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.8% of guests.
- Key international markets include France (42.3%) and Germany (16.7%).
- Top languages spoken are English (33.6%) followed by French (27.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pigna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |