Pietra Ligure Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Pietra Ligure in 2025? Explore comprehensive Airbnb analytics for Pietra Ligure, Liguria, Italy to uncover income potential. This 2025 STR market report for Pietra Ligure, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 300 active listings.
Whether you're considering an Airbnb investment in Pietra Ligure, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pietra Ligure Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pietra Ligure Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pietra Ligure (2025)
Understanding the monthly revenue variations for Airbnb listings in Pietra Ligure is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pietra Ligure is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pietra Ligure across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,425+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,312 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,362 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $740, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pietra Ligure
Pietra Ligure Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pietra Ligure STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pietra Ligure:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pietra Ligure
Average Daily Rate (ADR) Airbnb Trends in Pietra Ligure (2025)
Effective short term rental pricing strategy in Pietra Ligure involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pietra Ligure typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Pietra Ligure
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Airbnb Seasonality Analysis & Trends in Pietra Ligure (2025)
Peak Season (August, July, June)
- Revenue averages $3,191 per month
- Occupancy rates average 54.0%
- Daily rates average $161
Shoulder Season
- Revenue averages $1,549 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $135
Low Season (February, March, November)
- Revenue drops to average $822 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $115
Seasonality Insights for Pietra Ligure
- The Airbnb seasonality in Pietra Ligure shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pietra Ligure's highest earning potential, with monthly revenues capable of climbing to $3,718, occupancy reaching a high of 65.9%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $788, occupancy could drop to 21.9%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pietra Ligure.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pietra Ligure seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pietra Ligure (2025)
Exploring the top neighborhoods for short-term rentals in Pietra Ligure? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Pietra Ligure | The heart of Pietra Ligure with easy access to shops, restaurants, and the beautiful coastline. Great for tourists looking for convenience and nearby attractions. | Pietra Ligure Beach, Historical Churches, Local Markets, Piazza F.lli Rinaldi |
| Laigueglia Beach | A nearby beach area known for its tranquil atmosphere and gorgeous views, perfect for families and couples on vacation. | Laigueglia Beach, Local Restaurants, Scenic Cliffs, Promenade |
| Finale Ligure | A historic town close to Pietra Ligure, known for outdoor activities like hiking and mountain biking. Appeals to adventure seekers. | Finalborgo, Beaches, Mediterranean Trails, Castles of Finale |
| Borghetto Santo Spirito | A lively area known for its beaches and summer events, popular with families and young crowds looking for fun and relaxation. | Borghetto Beach, Local Festivals, Family-friendly parks, Watersports |
| Capo Noli | A scenic location with stunning sea views and quiet, secluded beaches, ideal for romantic getaways. | Capo Noli Beach, Hiking Trails, Lover's Bay |
| Spotorno | A charming village close to Pietra Ligure, offering a mix of culture, beaches, and local gastronomy, great for tourists looking for authenticity. | Spotorno Beach, Local Cuisine, Historic Center, Promenade |
| Toirano | Known for its spectacular caves and nature, appealing to nature lovers and families looking for unique experiences. | Toirano Caves, Nature Trails, Historic Sites, Local Museums |
| Alassio | A nearby coastal town famous for its sandy beaches and vibrant social scene, attracting visitors looking for a lively atmosphere. | Alassio Beach, Budello (Shopping Street), Muretto di Alassio, Events and Festivals |
Understanding Airbnb License Requirements & STR Laws in Pietra Ligure (2025)
Yes, Pietra Ligure, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pietra Ligure to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Pietra Ligure (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pietra Ligurebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Santi Appartamento Olivo
Entire Place • 2 bedrooms
![[Free Parking] house with garden sea at 5 minutes](https://a0.muscache.com/im/pictures/miso/Hosting-860009344303420014/original/4a238402-0e6e-47a3-9add-739086056689.jpeg?im_w=480&im_format=avif)
[Free Parking] house with garden sea at 5 minutes
Entire Place • 1 bedroom
![[250 meters from the sea and BOX] Relaxation and tranquility](https://a0.muscache.com/im/pictures/miso/Hosting-907896633370349757/original/59502c46-a915-40ca-919a-4e90ffcaa1f6.png?im_w=480&im_format=avif)
[250 meters from the sea and BOX] Relaxation and tranquility
Entire Place • 1 bedroom
Giuly's house with sea view, private park, full op
Entire Place • 2 bedrooms
Melograno Apartment "A Casa Felice"
Entire Place • 2 bedrooms
Relaxed Sea View with A/C, Wi-Fi and free parking.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pietra Ligure (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pietra Ligure based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristina | 21 | $344,475 | 364 | 4.44/5.0 |
| Samuele | 12 | $226,062 | 74 | 2.98/5.0 |
| Host #469063834 | 9 | $215,159 | 6 | 0.00/5.0 |
| Sabia Estate | 9 | $170,234 | 160 | 3.93/5.0 |
| Host #469067978 | 1 | $132,181 | 4 | 5.00/5.0 |
| Giuliana | 4 | $116,380 | 113 | 4.83/5.0 |
| Giovanni | 2 | $114,120 | 11 | 3.69/5.0 |
| Stefano | 4 | $103,295 | 84 | 4.97/5.0 |
| Andrea | 1 | $89,302 | 25 | 4.72/5.0 |
| Maria Carla | 4 | $84,762 | 54 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pietra Ligure.
Dive Deeper: Advanced Pietra Ligure STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pietra Ligure. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPietra Ligure Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pietra Ligure
- The Pietra Ligure Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 300 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pietra Ligure, Apartment/Condo properties are the most common (83%), reflecting the local real estate landscape.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Pietra Ligure Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pietra Ligure
- The dominant room capacity in Pietra Ligure is 1 bedroom listings, making up 59.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.4% of the active Airbnb listings in Pietra Ligure, indicating a high concentration in these sizes.
- With over half the market (59.7%) consisting of studios or 1-bedroom units, Pietra Ligure is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pietra Ligure.
Pietra Ligure Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pietra Ligure
- The most common guest capacity trend in Pietra Ligure vacation rentals is listings accommodating 4 guests (40.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Pietra Ligure STR market, accounting for 62.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pietra Ligure.
- On average, properties in Pietra Ligure are equipped to host 4.3 guests.
Pietra Ligure Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pietra Ligure
- The most common availability pattern in Pietra Ligure falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pietra Ligure (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pietra Ligure Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
11.3% of total
2 Nights
85 listings
30% of total
3 Nights
27 listings
9.5% of total
4-6 Nights
35 listings
12.4% of total
7-29 Nights
32 listings
11.3% of total
30+ Nights
72 listings
25.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pietra Ligure is 2 Nights, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.4%) caters to monthly stays (30+ nights) in Pietra Ligure, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30% of Pietra Ligure hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pietra Ligure.
Pietra Ligure Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
8 listings
3.4% of total
Flexible
30 listings
12.7% of total
Moderate
102 listings
43% of total
Strict
96 listings
40.5% of total
Cancellation Policy Insights for Pietra Ligure
- The prevailing Airbnb cancellation policy trend in Pietra Ligure is Moderate, used by 43% of listings.
- There's a relatively balanced mix between guest-friendly (55.7%) and stricter (40.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43% market standard in Pietra Ligure.
- With 40.5% using Strict terms, this is a viable option in Pietra Ligure, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pietra Ligure.
Pietra Ligure STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pietra Ligure
- The overall average booking lead time for vacation rentals in Pietra Ligure is 42 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Pietra Ligure.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Pietra Ligure averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pietra Ligure (2025)
Amenity Prevalence
Amenity Insights for Pietra Ligure
- Essential amenities in Pietra Ligure that guests expect include: TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pietra Ligure: TV, Heating.
- Prioritize adding missing essentials: TV, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pietra Ligure to stay competitive.
Pietra Ligure Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pietra Ligure
- The typical guest profile for Airbnb in Pietra Ligure consists of a mix of domestic (50%) and international guests, with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 49.8% of guests.
- Key international markets include Italy (49.8%) and Switzerland (14.7%).
- Top languages spoken are English (33.1%) followed by Italian (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pietra Ligure Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |