Noli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Noli in 2025? Explore comprehensive Airbnb analytics for Noli, Liguria, Italy to uncover income potential. This 2025 STR market report for Noli, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 92 active listings.
Whether you're considering an Airbnb investment in Noli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noli Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Noli Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Noli (2025)
Understanding the monthly revenue variations for Airbnb listings in Noli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noli is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,862+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,605 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,719 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,007, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Noli
Noli Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Noli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noli:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Noli
Average Daily Rate (ADR) Airbnb Trends in Noli (2025)
Effective short term rental pricing strategy in Noli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noli typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Noli
Get Live Noli Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Noli (2025)
Peak Season (August, July, June)
- Revenue averages $3,593 per month
- Occupancy rates average 60.8%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,911 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $854 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $129
Seasonality Insights for Noli
- The Airbnb seasonality in Noli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Noli's highest earning potential, with monthly revenues capable of climbing to $4,123, occupancy reaching a high of 68.4%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $761, occupancy could drop to 18.9%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noli.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Noli seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Noli (2025)
Exploring the top neighborhoods for short-term rentals in Noli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spiaggia di Noli | Beautiful beach area that's perfect for summertime tourism. It's well-loved for its stunning views and family-friendly atmosphere, making it a hot spot for beachgoers. | Noli Beach, Santa Croce Church, Castello di Noli, Ponte dei Muri |
| Centro Storico di Noli | The historic center of Noli offers charming narrow streets, beautiful piazzas, and a local feel, ideal for tourists interested in culture, history, and authentic Italian experiences. | Noli's Medieval Castle, Piazza dei Mosto, Church of San Paragorio, Via della Repubblica |
| Colli di Noli | A hilltop area providing stunning panoramic views of the Ligurian coastline. It attracts visitors looking for tranquility and nature hiking opportunities. | Sanctuary of Nostra Signora di Loreto, Hiking trails, Panoramic viewpoints |
| Porto di Noli | Noli's harbor area is perfect for those who love sailing and water sports. It attracts a crowd interested in maritime activities and local seafood cuisines. | Marina di Noli, Local seafood restaurants, Boat rentals |
| Noli Nightlife District | This area is known for its nightlife and evening entertainment. It draws in younger crowds and those looking to enjoy local bars and late-night dining. | Local bars, Nightclubs, Beachside lounges |
| Noli Nature Trails | Ideal for eco-tourism and nature lovers, these trails offer deep connections to the beautiful Ligurian landscape, appealing to those who appreciate outdoor activities. | Nature parks, Bird-watching sites, Guided eco-tours |
| Cultural Events in Noli | Noli hosts various cultural events throughout the year, attracting tourists interested in local traditions, festivals, and culinary experiences. | Annual seafood festival, Local artisan markets, Cultural exhibitions |
| Shopping District of Noli | This charming district features local boutiques and artisan shops, appealing to visitors seeking unique souvenirs and gifts from their travels. | Artisan shops, Boutiques, Local markets |
Understanding Airbnb License Requirements & STR Laws in Noli (2025)
Yes, Noli, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noli to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Noli (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nolibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Chiariventi, Independent villa with pool
Entire Place • 3 bedrooms
Noli Centro, Spacious Kinfolk Style House + Parking
Entire Place • 2 bedrooms
"La Ciocca" in Noli: green, sea and relaxation
Entire Place • 6 bedrooms
Wonderful NOLI - apartment Noli Liguria Italia
Entire Place • 2 bedrooms
Charm of Noli
Entire Place • 1 bedroom
Paradise house
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Noli (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Noli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefania | 1 | $85,824 | 10 | 4.80/5.0 |
| Marco | 1 | $82,352 | 7 | 5.00/5.0 |
| Marcella | 3 | $81,727 | 171 | 4.78/5.0 |
| Gianni | 4 | $69,764 | 168 | 4.86/5.0 |
| Andrea | 3 | $64,399 | 18 | 5.00/5.0 |
| Maria Teresa Garzoglio | 2 | $61,494 | 118 | 4.81/5.0 |
| Repetto | 1 | $56,095 | 86 | 4.87/5.0 |
| Mirko | 1 | $48,325 | 34 | 4.94/5.0 |
| Samuele | 1 | $46,028 | 23 | 5.00/5.0 |
| Teresa E Mauro | 2 | $40,540 | 33 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noli.
Dive Deeper: Advanced Noli STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNoli Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Noli
- The Noli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 92 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Noli, Apartment/Condo properties are the most common (80.4%), reflecting the local real estate landscape.
- Houses represent a significant 17.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.2%) offer potential for unique stay experiences.
Noli Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Noli
- The dominant room capacity in Noli is 2 bedrooms listings, making up 51.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 88.1% of the active Airbnb listings in Noli, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Noli.
Noli Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Noli
- The most common guest capacity trend in Noli vacation rentals is listings accommodating 4 guests (46.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Noli STR market, accounting for 67.4% of listings.
- 22.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noli.
- On average, properties in Noli are equipped to host 4.6 guests.
Noli Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Noli
- The most common availability pattern in Noli falls within the 271-366 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Noli (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Noli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
10.3% of total
2 Nights
26 listings
29.9% of total
3 Nights
12 listings
13.8% of total
4-6 Nights
25 listings
28.7% of total
7-29 Nights
7 listings
8% of total
30+ Nights
8 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Noli is 2 Nights, adopted by 29.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.9% of Noli hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noli.
Noli Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
7.6% of total
Flexible
10 listings
12.7% of total
Moderate
40 listings
50.6% of total
Strict
23 listings
29.1% of total
Cancellation Policy Insights for Noli
- The prevailing Airbnb cancellation policy trend in Noli is Moderate, used by 50.6% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (29.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.6% market standard in Noli.
- Regularly review your cancellation policy against competitors and market demand shifts in Noli.
Noli STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Noli
- The overall average booking lead time for vacation rentals in Noli is 62 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Noli.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Noli averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Noli (2025)
Amenity Prevalence
Amenity Insights for Noli
- Essential amenities in Noli that guests expect include: Washer, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Noli: Washer, TV, Heating.
- Prioritize adding missing essentials: Washer, TV, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Noli to stay competitive.
Noli Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Noli
- The typical guest profile for Airbnb in Noli consists of a mix of domestic (46%) and international guests, with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 45.9% of guests.
- Key international markets include Italy (45.9%) and Switzerland (17.5%).
- Top languages spoken are English (33.2%) followed by Italian (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Noli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |