Monterosso al Mare Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Monterosso al Mare in 2025? Explore comprehensive Airbnb analytics for Monterosso al Mare, Liguria, Italy to uncover income potential. This 2025 STR market report for Monterosso al Mare, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 350 active listings.
Whether you're considering an Airbnb investment in Monterosso al Mare, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monterosso al Mare Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monterosso al Mare Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monterosso al Mare (2025)
Understanding the monthly revenue variations for Airbnb listings in Monterosso al Mare is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterosso al Mare is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterosso al Mare across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,978+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,630 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,116 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,991, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterosso al Mare
Monterosso al Mare Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monterosso al Mare STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterosso al Mare:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterosso al Mare
Average Daily Rate (ADR) Airbnb Trends in Monterosso al Mare (2025)
Effective short term rental pricing strategy in Monterosso al Mare involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterosso al Mare typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $359+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Monterosso al Mare
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Airbnb Seasonality Analysis & Trends in Monterosso al Mare (2025)
Peak Season (July, August, June)
- Revenue averages $6,048 per month
- Occupancy rates average 72.0%
- Daily rates average $250
Shoulder Season
- Revenue averages $3,601 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $230
Low Season (January, March, December)
- Revenue drops to average $1,591 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $231
Seasonality Insights for Monterosso al Mare
- The Airbnb seasonality in Monterosso al Mare shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterosso al Mare's highest earning potential, with monthly revenues capable of climbing to $6,216, occupancy reaching a high of 74.1%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,498, occupancy could drop to 24.3%, and ADRs may adjust down to $225.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterosso al Mare.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monterosso al Mare seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monterosso al Mare (2025)
Exploring the top neighborhoods for short-term rentals in Monterosso al Mare? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The charming historical center with its narrow streets, colorful houses, and proximity to the sea. It attracts tourists interested in local culture, cuisine, and beautiful views. | Monterosso Beach, Fegina Beach, Church of San Giovanni Battista, Statue of Robustiano, Via Fegina |
| Fegina Beach | A beautiful beach area that is popular among tourists for sunbathing and watersports. Ideal for visitors who want direct access to the beach and nearby amenities. | Fegina Beach, Beachfront restaurants, Parco Nazionale delle Cinque Terre, Promenade of Monterosso |
| Old Town | The Old Town with its quaint shops, restaurants, and local markets. Perfect for visitors looking for authentic Ligurian experiences and local cuisine. | Via Roma, Local gelato shops, Limoncello tastings, Culinary tours, Artisan markets |
| Hiking Trails | Monterosso is surrounded by stunning hiking trails that offer breathtaking views of the coastline and vineyards. Attracts outdoor enthusiasts and nature lovers. | Sentiero Azzurro, Trail to Vernazza, Cinqueterre National Park, Vineyard tours, Scenic viewpoints |
| Seaside Promenade | A lovely walkway along the coast that is great for strolls and people-watching. Ideal for guests who enjoy a relaxed atmosphere with beautiful views. | Monterosso promenade, Beach clubs, Seaside cafes, Art installations, Sunset viewpoints |
| Wine Region | The vineyards surrounding Monterosso produce delicious Ligurian wines. Attracts wine lovers and culinary tourists looking to taste local flavors. | Wine tasting tours, Vineyard hikes, Local winemakers, Culinary experiences, Winery events |
| Cultural Events | Monterosso hosts various cultural events and festivals throughout the year that attract visitors. Great for those interested in local customs and traditions. | Festa di San Giovanni, Summer music festivals, Local artisan fairs, Wine and food festivals, Historical reenactments |
| Family-friendly Areas | Certain parts of Monterosso are particularly suited for families with children, offering safe beaches and family-oriented activities. | Family-friendly beaches, Kids' play areas, Guided tours for families, Children's museums, Aquatic activities |
Understanding Airbnb License Requirements & STR Laws in Monterosso al Mare (2025)
Yes, Monterosso al Mare, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monterosso al Mare to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Monterosso al Mare (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monterosso al Marebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Casa del Gigante Luxury Collection
Entire Place • 2 bedrooms
Eremo della Maddalena, the Cinque Terre oasis
Entire Place • 5 bedrooms
Villa Tanca with AC, Terrace and Views
Entire Place • 5 bedrooms
House, beach and garden: "La Rana e il Gigante"
Entire Place • 3 bedrooms
Villa Ferrer Best view of the sea and the 5terre
Entire Place • 3 bedrooms
LUXURY MONTEROSSO PENTHOUSE W/ DRAMATIC SEAVIEWS
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monterosso al Mare (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monterosso al Mare based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 5terrebnb | 36 | $1,203,050 | 1375 | 4.38/5.0 |
| Cinque Terre Riviera Snc | 10 | $680,834 | 259 | 4.81/5.0 |
| Terre | 16 | $587,431 | 273 | 4.06/5.0 |
| Daniella | 4 | $338,715 | 552 | 4.94/5.0 |
| Marta | 6 | $312,121 | 498 | 4.83/5.0 |
| Natalino | 6 | $239,537 | 94 | 3.72/5.0 |
| Marco | 5 | $209,754 | 112 | 4.61/5.0 |
| Melina | 5 | $183,380 | 238 | 4.80/5.0 |
| Francesca | 4 | $175,462 | 669 | 4.93/5.0 |
| Iris | 5 | $174,598 | 704 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterosso al Mare.
Dive Deeper: Advanced Monterosso al Mare STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterosso al Mare. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterosso al Mare Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterosso al Mare
- The Monterosso al Mare Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 350 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterosso al Mare, Apartment/Condo properties are the most common (81.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 4.2%) offer potential for unique stay experiences.
Monterosso al Mare Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterosso al Mare
- The dominant room capacity in Monterosso al Mare is 1 bedroom listings, making up 45.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.8% of the active Airbnb listings in Monterosso al Mare, indicating a high concentration in these sizes.
Monterosso al Mare Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterosso al Mare
- The most common guest capacity trend in Monterosso al Mare vacation rentals is listings accommodating 4 guests (36.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Monterosso al Mare STR market, accounting for 52.6% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterosso al Mare.
- On average, properties in Monterosso al Mare are equipped to host 4.0 guests.
Monterosso al Mare Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterosso al Mare
- The most common availability pattern in Monterosso al Mare falls within the 181-270 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monterosso al Mare (51.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monterosso al Mare Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
11.6% of total
2 Nights
96 listings
28.7% of total
3 Nights
106 listings
31.6% of total
4-6 Nights
25 listings
7.5% of total
7-29 Nights
15 listings
4.5% of total
30+ Nights
54 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Monterosso al Mare is 3 Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Monterosso al Mare, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 31.6% of Monterosso al Mare hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterosso al Mare.
Monterosso al Mare Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
4.5% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
71 listings
21.5% of total
Moderate
186 listings
56.2% of total
Strict
58 listings
17.5% of total
Cancellation Policy Insights for Monterosso al Mare
- The prevailing Airbnb cancellation policy trend in Monterosso al Mare is Moderate, used by 56.2% of listings.
- The market strongly favors guest-friendly terms, with 77.7% of listings offering Flexible or Moderate policies. This suggests guests in Monterosso al Mare may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.2% market standard in Monterosso al Mare.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterosso al Mare.
Monterosso al Mare STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterosso al Mare
- The overall average booking lead time for vacation rentals in Monterosso al Mare is 71 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Monterosso al Mare.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Monterosso al Mare averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monterosso al Mare (2025)
Amenity Prevalence
Amenity Insights for Monterosso al Mare
- Popular amenities like Hair dryer, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterosso al Mare to stay competitive.
Monterosso al Mare Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monterosso al Mare
- The typical guest profile for Airbnb in Monterosso al Mare consists of predominantly international visitors (98%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.7% of guests.
- Key international markets include United States (52.6%) and Canada (10.9%).
- Top languages spoken are English (59.5%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monterosso al Mare Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |