Maissana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Maissana in 2025? Explore comprehensive Airbnb analytics for Maissana, Liguria, Italy to uncover income potential. This 2025 STR market report for Maissana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Maissana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maissana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maissana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maissana (2025)
Understanding the monthly revenue variations for Airbnb listings in Maissana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maissana is typically April, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maissana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,181+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,124 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $330, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maissana
Maissana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maissana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maissana:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maissana
Average Daily Rate (ADR) Airbnb Trends in Maissana (2025)
Effective short term rental pricing strategy in Maissana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maissana typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Maissana
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Airbnb Seasonality Analysis & Trends in Maissana (2025)
Peak Season (April, August, May)
- Revenue averages $2,258 per month
- Occupancy rates average 45.3%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,113 per month
- Occupancy maintains around 22.5%
- Daily rates hold near $99
Low Season (February, November, December)
- Revenue drops to average $24 per month
- Occupancy decreases to average 1.1%
- Daily rates adjust to average $99
Seasonality Insights for Maissana
- The Airbnb seasonality in Maissana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maissana's highest earning potential, with monthly revenues capable of climbing to $2,495, occupancy reaching a high of 50.4%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maissana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maissana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maissana (2025)
Exploring the top neighborhoods for short-term rentals in Maissana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maissana Village | A charming traditional village in the hills of Liguria, Maissana offers a serene atmosphere, ideal for travelers looking for tranquility and local culture. It's perfect for those who enjoy hiking and nature. | Ancient stone churches, Hiking trails in the surrounding hills, Local vineyards, Authentic Italian eateries, Stunning views of the valleys |
| Cinque Terre National Park | A UNESCO World Heritage site, this park is famous for its breathtaking coastal views and picturesque villages. It attracts tourists seeking beauty, hiking, and beach activities. | Monterosso al Mare, Vernazza, Corniglia, Riomaggiore, Manarola, Stunning hiking trails along the coastline |
| Levanto | A beautiful beach town near Cinque Terre that provides a more relaxed atmosphere while still being close to the tourist hotspots. Ideal for families and beach lovers. | Levanto Beach, Cycling and hiking paths, Surfing opportunities, Historic town center, Charming cafes and restaurants |
| La Spezia | As a major gateway to Cinque Terre, La Spezia offers urban comforts alongside easy access to the natural parks. It appeals to a variety of travelers, from business to tourists. | La Spezia harbor, Castello di San Giorgio, Museo Tecnico Navale, Piazza Garibaldi, Beautiful waterfront |
| Portovenere | Known for its historical importance and stunning landscapes, Portovenere is becoming increasingly popular among visitors. Ideal for travelers seeking romance and adventure. | Church of St. Peter, Portovenere's castle, Gulf of Poets, Nearby Palmaria Island, Traditional seafood restaurants |
| Sestri Levante | A picturesque coastal town with both sandy beaches and charming historical districts. It is perfect for vacationers looking to enjoy both relaxation and local culture. | Baia del Silenzio, Bay of Fairy Tales, Historic center, Water activities like kayaking, Local handicraft shops |
| Rapallo | A beautiful town along the Ligurian coast, known for its lovely promenade and proximity to Portofino. Attracts tourists with its mix of beach and city experiences. | Rapallo Castle, Parks and gardens, Ferry services to Portofino, Shopping district, Delicious local cuisine |
| Genoa | The capital of Liguria, Genoa is rich in history and culture, making it an excellent location for visitors interested in art, history, and urban experiences. | Genoa's historic center, Aquarium of Genoa, Palazzo Ducale, Via Garibaldi, Local seafood markets |
Understanding Airbnb License Requirements & STR Laws in Maissana (2025)
Yes, Maissana, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maissana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Maissana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maissanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 bedroom lovely home in Torza
Entire Place • 3 bedrooms
La Mela Musona by Interhome
Entire Place • 3 bedrooms
Casa Giovanni
Entire Place • 3 bedrooms
Domus Dado
Entire Place • 1 bedroom
Beautiful apartment in Cembrano with kitchenette
Entire Place • 2 bedrooms
Cà da Suntina
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maissana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maissana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $31,622 | 3 | 5.00/5.0 |
| Pamela - Interhome Group | 1 | $19,617 | 3 | 5.00/5.0 |
| Novasol | 1 | $16,900 | 7 | 4.71/5.0 |
| Host #159965541 | 1 | $8,591 | 0 | 0.00/5.0 |
| Host #141531383 | 1 | $8,321 | 0 | 0.00/5.0 |
| Novasol | 1 | $7,930 | 4 | 3.75/5.0 |
| Rossana | 2 | $5,435 | 16 | 2.46/5.0 |
| Valeria | 2 | $5,098 | 104 | 4.88/5.0 |
| Lucia | 1 | $3,306 | 47 | 4.89/5.0 |
| Dario | 2 | $3,300 | 28 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maissana.
Dive Deeper: Advanced Maissana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maissana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaissana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maissana
- The Maissana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maissana, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
Maissana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maissana
- The dominant room capacity in Maissana is 2 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Maissana, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maissana.
Maissana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maissana
- The most common guest capacity trend in Maissana vacation rentals is listings accommodating 6 guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Maissana STR market, accounting for 65.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maissana.
- On average, properties in Maissana are equipped to host 4.3 guests.
Maissana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maissana
- The most common availability pattern in Maissana falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maissana (55%), reflecting common guest stay durations or potential owner blocking patterns.
Maissana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
3 listings
15% of total
3 Nights
4 listings
20% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
4 listings
20% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Maissana is 1 Night, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35% of Maissana hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maissana.
Maissana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
17.6% of total
Super Strict 30 Days
1 listings
5.9% of total
Flexible
4 listings
23.5% of total
Moderate
9 listings
52.9% of total
Cancellation Policy Insights for Maissana
- The prevailing Airbnb cancellation policy trend in Maissana is Moderate, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Maissana may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.9% market standard in Maissana.
- Regularly review your cancellation policy against competitors and market demand shifts in Maissana.
Maissana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maissana
- The overall average booking lead time for vacation rentals in Maissana is 43 days.
- Guests book furthest in advance for stays during December (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Maissana.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Maissana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maissana (2025)
Amenity Prevalence
Amenity Insights for Maissana
- Popular amenities like Heating, Hangers, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maissana to stay competitive.
Maissana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maissana
- The typical guest profile for Airbnb in Maissana consists of predominantly international visitors (95%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.8% of guests.
- Key international markets include France (42.9%) and Germany (23.8%).
- Top languages spoken are English (31%) followed by French (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maissana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |