Loano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Loano in 2025? Explore comprehensive Airbnb analytics for Loano, Liguria, Italy to uncover income potential. This 2025 STR market report for Loano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 185 active listings.
Whether you're considering an Airbnb investment in Loano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Loano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Loano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Loano (2025)
Understanding the monthly revenue variations for Airbnb listings in Loano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Loano is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Loano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,423 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,359 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $721, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Loano
Loano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Loano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Loano:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Loano
Average Daily Rate (ADR) Airbnb Trends in Loano (2025)
Effective short term rental pricing strategy in Loano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Loano typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Loano
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Airbnb Seasonality Analysis & Trends in Loano (2025)
Peak Season (August, July, June)
- Revenue averages $3,148 per month
- Occupancy rates average 55.5%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,529 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $150
Low Season (January, February, November)
- Revenue drops to average $754 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $146
Seasonality Insights for Loano
- The Airbnb seasonality in Loano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Loano's highest earning potential, with monthly revenues capable of climbing to $3,503, occupancy reaching a high of 64.0%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $751, occupancy could drop to 21.5%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Loano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Loano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Loano (2025)
Exploring the top neighborhoods for short-term rentals in Loano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Loano Beachfront | One of the prime spots in Loano, known for its beautiful sandy beaches and proximity to the Mediterranean Sea. Ideal for vacationers seeking sun, relaxation, and water activities. | Loano Beach, Port of Loano, Loano Promenade, Piazza Italia, Marina di Loano |
| Historic Center of Loano | The charming historic center offers a glimpse into the local culture with its narrow streets, shops, and restaurants. It attracts visitors interested in history and local cuisine. | Castello di Loano, Church of San Giovanni Battista, Museum of Loano, Piazza del Popolo |
| Loano Hills | This area provides stunning views and a peaceful atmosphere, perfect for those looking for a retreat away from the crowds while still being a short distance from town. | Hiking trails, Countryside vineyards, Panoramic views of the coastline |
| Loano's Old Town | Rich in history and culture, the old town features local artisan shops and traditional eateries, attracting tourists seeking authenticity and local experiences. | Old town streets, Local shops, Traditional Ligurian cuisine restaurants |
| Loano Port | A vibrant area with various restaurants and bars, ideal for travelers interested in water sports and maritime activities, as well as dining with a view. | Loano Marina, Water sports activities, Sunset views at waterfront restaurants |
| Loano Nature Park | A natural oasis offering outdoor activities, ideal for families and nature lovers looking to explore the scenic beauty of the area. | Nature trails, Picnic areas, Native flora and fauna |
| Viale Martiri della Libertà | A lively avenue lined with shops, cafes, and a bustling atmosphere, popular among tourists for shopping and socializing. | Shopping boutiques, Cafes and gelato shops, Street performances |
| Loano Events Square | A hub for local events and festivals throughout the year, attracting visitors interested in local culture and community activities. | Annual festivals, Local markets, Concerts and performances |
Understanding Airbnb License Requirements & STR Laws in Loano (2025)
Yes, Loano, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Loano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Loano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Loanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[IN VILLA] Relax 200 meters from the sea and downtown](https://a0.muscache.com/im/pictures/miso/Hosting-843488301223665035/original/a0eb843d-b1d9-4120-ab4e-0bf40ca668d7.png?im_w=480&im_format=avif)
[IN VILLA] Relax 200 meters from the sea and downtown
Entire Place • 3 bedrooms
Casetta Serenin
Entire Place • 1 bedroom
Villa Elda 6, Emma Villas
Entire Place • 3 bedrooms
![[Loano center] sea at 50 mt + Wi-Fi](https://a0.muscache.com/im/pictures/miso/Hosting-831594723694142540/original/9d344e3c-92cf-4887-b25a-486768b4bc9a.jpeg?im_w=480&im_format=avif)
[Loano center] sea at 50 mt + Wi-Fi
Entire Place • 1 bedroom
![[20mt to the Sea] The Charm of the Historic Center](https://a0.muscache.com/im/pictures/miso/Hosting-926709059581260464/original/7dc2312c-708c-4c12-a4fb-2676ed46295a.png?im_w=480&im_format=avif)
[20mt to the Sea] The Charm of the Historic Center
Entire Place • 2 bedrooms
Amazing apartment in Loano with WiFi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Loano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Loano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sabia Estate | 10 | $258,600 | 107 | 4.47/5.0 |
| Tommaso | 9 | $130,532 | 139 | 3.42/5.0 |
| Holidu | 2 | $75,973 | 8 | 2.50/5.0 |
| Andrea | 1 | $71,954 | 14 | 4.29/5.0 |
| Unica Snc | 2 | $67,567 | 62 | 4.84/5.0 |
| Francesca | 4 | $60,626 | 8 | 1.13/5.0 |
| Laura | 3 | $55,784 | 65 | 3.20/5.0 |
| Host #223814216 | 1 | $48,878 | 2 | 0.00/5.0 |
| Samuele | 2 | $47,963 | 6 | 2.25/5.0 |
| Giovanni | 1 | $47,324 | 30 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Loano.
Dive Deeper: Advanced Loano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Loano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLoano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Loano
- The Loano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 185 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Loano, Apartment/Condo properties are the most common (89.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 3.2%) offer potential for unique stay experiences.
Loano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Loano
- The dominant room capacity in Loano is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.0% of the active Airbnb listings in Loano, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Loano is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Loano.
Loano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Loano
- The most common guest capacity trend in Loano vacation rentals is listings accommodating 4 guests (39.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Loano STR market, accounting for 65.4% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Loano.
- On average, properties in Loano are equipped to host 4.4 guests.
Loano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Loano
- The most common availability pattern in Loano falls within the 271-366 days range, representing 53.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Loano (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Loano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
14.3% of total
2 Nights
64 listings
38.1% of total
3 Nights
13 listings
7.7% of total
4-6 Nights
16 listings
9.5% of total
7-29 Nights
26 listings
15.5% of total
30+ Nights
25 listings
14.9% of total
Key Insights
- The most prevalent minimum stay requirement in Loano is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.9%) caters to monthly stays (30+ nights) in Loano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.1% of Loano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (38.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Loano.
Loano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
3.6% of total
Super Strict 60 Days
3 listings
2.2% of total
Flexible
16 listings
11.6% of total
Moderate
81 listings
58.7% of total
Strict
33 listings
23.9% of total
Cancellation Policy Insights for Loano
- The prevailing Airbnb cancellation policy trend in Loano is Moderate, used by 58.7% of listings.
- The market strongly favors guest-friendly terms, with 70.3% of listings offering Flexible or Moderate policies. This suggests guests in Loano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.7% market standard in Loano.
- Regularly review your cancellation policy against competitors and market demand shifts in Loano.
Loano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Loano
- The overall average booking lead time for vacation rentals in Loano is 44 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Loano.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Loano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Loano (2025)
Amenity Prevalence
Amenity Insights for Loano
- Essential amenities in Loano that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Loano: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Loano to stay competitive.
Loano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Loano
- The typical guest profile for Airbnb in Loano consists of primarily domestic travelers (66%), often arriving from nearby Turin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 66.1% of guests.
- Key international markets include Italy (66.1%) and France (7.1%).
- Top languages spoken are English (34.2%) followed by Italian (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Turin and Milan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Loano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |