Diano Marina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Diano Marina in 2025? Explore comprehensive Airbnb analytics for Diano Marina, Liguria, Italy to uncover income potential. This 2025 STR market report for Diano Marina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 158 active listings.
Whether you're considering an Airbnb investment in Diano Marina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Diano Marina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Diano Marina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Diano Marina (2025)
Understanding the monthly revenue variations for Airbnb listings in Diano Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Diano Marina is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Diano Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,600+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,467 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,411 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $736, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Diano Marina
Diano Marina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Diano Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Diano Marina:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Diano Marina
Average Daily Rate (ADR) Airbnb Trends in Diano Marina (2025)
Effective short term rental pricing strategy in Diano Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Diano Marina typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Diano Marina
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Airbnb Seasonality Analysis & Trends in Diano Marina (2025)
Peak Season (August, July, June)
- Revenue averages $3,217 per month
- Occupancy rates average 57.1%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,838 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $161
Low Season (January, February, December)
- Revenue drops to average $1,210 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $140
Seasonality Insights for Diano Marina
- The Airbnb seasonality in Diano Marina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Diano Marina's highest earning potential, with monthly revenues capable of climbing to $3,537, occupancy reaching a high of 69.6%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,062, occupancy could drop to 24.5%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Diano Marina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Diano Marina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Diano Marina (2025)
Exploring the top neighborhoods for short-term rentals in Diano Marina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Beachfront Promenade | Diano Marina's stunning sea views and close proximity to the sandy beaches make this an attractive location for tourists looking for sun and relaxation. | Diano Marina Beach, Bagni Fidia, Marina di Diano, Chiesa di Sant'Antonio, Passeggiata a mare, Sailing and Water Sports |
| Diano Castello | A charming hillside village that offers breathtaking views of the coast and a more authentic Italian atmosphere. Ideal for travelers seeking historical sites and tranquility. | Diano Castello Historic Center, Castello di Diano, Local wineries, Views over the Gulf of Diano, Hiking trails, Traditional Italian restaurants |
| Central Diano Marina | The heart of the town, with a vibrant atmosphere filled with shops, cafes, and restaurants. Great for tourists who want to be close to amenities and nightlife. | Corso Giuseppe Garibaldi, Gelato shops, Local markets, Restaurants and nightlife, Public parks, Shopping |
| Capo Berta | Known for its scenic cliffs and beautiful views of the Ligurian Sea. A peaceful area suitable for travelers interested in nature and hiking. | Capo Berta Promenade, Hiking trails, Secluded beaches, Lighthouses, Natural parks, Picnic areas |
| San Bartolomeo al Mare | Adjacent to Diano Marina, this area offers beautiful beaches and a family-friendly atmosphere. Perfect for families and sun-seekers. | San Bartolomeo Beach, Family-friendly resorts, Water parks, Coastal cycling paths, Local seafood restaurants, Shops and cafes |
| Villa Scarsella | A quieter area with a mix of traditional Italian villas and modern apartments, ideal for those looking for a residential feel while still being close to the beach. | Scenic villas, Parks and gardens, Close-knit community, Cultural events, Local eateries, Easy access to Diano Marina |
| Diano Marina Nature Reserve | A nature lover's paradise, this area features beautiful landscapes, hiking paths, and local flora and fauna. Perfect for eco-tourism. | Nature trails, Birdwatching, Wildlife, Flora and fauna education, Picnic spots, Stargazing areas |
| Lungomare dei Vikinghi | A scenic waterfront area that attracts families and outdoor enthusiasts. Ideal for those seeking activities like cycling and walking by the sea. | Waterfront walking path, Cycling paths, Public beaches, Parks, Restaurants with sea views, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Diano Marina (2025)
Yes, Diano Marina, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Diano Marina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Diano Marina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Diano Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa il poggiolo - modern hi-tech villa, for 16,
Entire Place • 5 bedrooms
beachfront - marine 59
Entire Place • 1 bedroom
56 directly on the sea - tropical red
Entire Place • 1 bedroom
Three-room beach/sea view
Entire Place • 2 bedrooms
Villa La Rodina, for exclusive use, for 12, with h
Entire Place • 4 bedrooms
![[5-star jacuzzi] Oasis Serena + Parking](https://a0.muscache.com/im/ml/photo_enhancement/pictures/prohost-api/Hosting-1054924879398364137/original/c25e18ed-7431-4d9d-bcee-710d7ddd5b53.jpeg?im_w=480&im_format=avif)
[5-star jacuzzi] Oasis Serena + Parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Diano Marina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Diano Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| VIP-BOOKING Mauro Bricca | 9 | $310,645 | 89 | 4.80/5.0 |
| Stefano | 5 | $273,232 | 142 | 4.89/5.0 |
| Liguria Case E Vacanze | 7 | $125,372 | 66 | 4.68/5.0 |
| Alessandro | 5 | $122,391 | 99 | 3.73/5.0 |
| Alessandra | 5 | $54,092 | 13 | 1.77/5.0 |
| Petra | 2 | $51,467 | 19 | 4.92/5.0 |
| Daniele | Global Service Real | 1 | $49,022 | 39 | 4.46/5.0 |
| Federica | 2 | $45,418 | 140 | 4.91/5.0 |
| Italianway | 2 | $40,649 | 6 | 2.33/5.0 |
| Barbara | 1 | $38,926 | 120 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Diano Marina.
Dive Deeper: Advanced Diano Marina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Diano Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDiano Marina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Diano Marina
- The Diano Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.4% of the 158 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Diano Marina, Apartment/Condo properties are the most common (79.1%), reflecting the local real estate landscape.
- Houses represent a significant 20.9% portion, catering likely to families or larger groups.
Diano Marina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Diano Marina
- The dominant room capacity in Diano Marina is 1 bedroom listings, making up 58.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.5% of the active Airbnb listings in Diano Marina, indicating a high concentration in these sizes.
- With over half the market (58.2%) consisting of studios or 1-bedroom units, Diano Marina is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Diano Marina.
Diano Marina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Diano Marina
- The most common guest capacity trend in Diano Marina vacation rentals is listings accommodating 4 guests (48.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Diano Marina STR market, accounting for 69.0% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Diano Marina.
- On average, properties in Diano Marina are equipped to host 4.6 guests.
Diano Marina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Diano Marina
- The most common availability pattern in Diano Marina falls within the 271-366 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Diano Marina (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Diano Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
11.6% of total
2 Nights
23 listings
16.7% of total
3 Nights
20 listings
14.5% of total
4-6 Nights
25 listings
18.1% of total
7-29 Nights
20 listings
14.5% of total
30+ Nights
34 listings
24.6% of total
Key Insights
- The most prevalent minimum stay requirement in Diano Marina is 30+ Nights, adopted by 24.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (24.6%) caters to monthly stays (30+ nights) in Diano Marina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 24.6% of Diano Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Diano Marina.
Diano Marina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.7% of total
Super Strict 30 Days
10 listings
8.7% of total
Flexible
17 listings
14.8% of total
Moderate
43 listings
37.4% of total
Strict
43 listings
37.4% of total
Cancellation Policy Insights for Diano Marina
- The prevailing Airbnb cancellation policy trend in Diano Marina is Moderate, used by 37.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (37.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.4% market standard in Diano Marina.
- With 37.4% using Strict terms, this is a viable option in Diano Marina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Diano Marina.
Diano Marina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Diano Marina
- The overall average booking lead time for vacation rentals in Diano Marina is 58 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Diano Marina.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Diano Marina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Diano Marina (2025)
Amenity Prevalence
Amenity Insights for Diano Marina
- Essential amenities in Diano Marina that guests expect include: Kitchen, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Diano Marina: Kitchen, Heating, Hot water.
- Prioritize adding missing essentials: Kitchen, Heating, Hot water.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Diano Marina to stay competitive.
Diano Marina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Diano Marina
- The typical guest profile for Airbnb in Diano Marina consists of a mix of domestic (42%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 41.9% of guests.
- Key international markets include Italy (41.9%) and Germany (18.6%).
- Top languages spoken are English (32.3%) followed by Italian (20.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Diano Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Monaco | 184 | $2,817 | $421.75 | 39% |
| Cap-d'Ail | 175 | $2,795 | $307.97 | 45% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |