Diano Castello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Diano Castello in 2025? Explore comprehensive Airbnb analytics for Diano Castello, Liguria, Italy to uncover income potential. This 2025 STR market report for Diano Castello, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Diano Castello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Diano Castello Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Diano Castello Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Diano Castello (2025)
Understanding the monthly revenue variations for Airbnb listings in Diano Castello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Diano Castello is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Diano Castello across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,944+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,944 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,133 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Diano Castello
Diano Castello Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Diano Castello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Diano Castello:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Diano Castello
Average Daily Rate (ADR) Airbnb Trends in Diano Castello (2025)
Effective short term rental pricing strategy in Diano Castello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Diano Castello typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Diano Castello
Get Live Diano Castello Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Diano Castello (2025)
Peak Season (August, July, September)
- Revenue averages $2,368 per month
- Occupancy rates average 44.9%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,421 per month
- Occupancy maintains around 25.7%
- Daily rates hold near $131
Low Season (January, March, December)
- Revenue drops to average $1,020 per month
- Occupancy decreases to average 21.0%
- Daily rates adjust to average $139
Seasonality Insights for Diano Castello
- The Airbnb seasonality in Diano Castello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Diano Castello's highest earning potential, with monthly revenues capable of climbing to $2,882, occupancy reaching a high of 58.1%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $857, occupancy could drop to 15.9%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Diano Castello.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Diano Castello seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Diano Castello (2025)
Exploring the top neighborhoods for short-term rentals in Diano Castello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming medieval area with narrow streets and stunning architecture. Perfect for tourists who want to experience the historical essence of Diano Castello. | Castello di Diano Castello, San Giovanni Battista Church, Piazza della Libertà, Medieval Walls |
| Coastal Promenade | Scenic promenade along the coast ideal for leisurely walks, dining, and enjoying spectacular sea views. Attracts both tourists and locals. | Beaches, Restaurants, Bars, Water Sports Activities |
| Diano Marina | Close to Diano Castello and known for its beautiful beaches and vibrant waterfront. Great for summer tourists seeking sun and sand. | Diano Marina Beach, Lungomare Giuseppe Garibaldi, Beach Clubs, Local Gelaterias |
| La Repubblica | Residential area with a mix of locals and tourists. Offers a more authentic Italian experience with local shops and eateries. | Local Markets, Traditional Eateries, Parks, Festivals |
| San Bartolomeo al Mare | Nearby seaside town with beautiful beaches and family-friendly amenities. Great for whole-family vacations. | San Bartolomeo Beach, Family Activities, Restaurants, Promenade |
| Hiking Trails | Surrounding hills offer great hiking opportunities. Ideal for outdoor enthusiasts and those wanting to explore the Ligurian countryside. | Hiking Paths, Views of the Coast, Nature Reserves, Flora and Fauna |
| Local Wineries | The region is known for its wines, and staying near local wineries offers unique tasting experiences and tours for wine lovers. | Wine Tastings, Vineyard Tours, Wine Festivals |
| Cultural Events | Diano Castello hosts various festivals and events throughout the year, attracting visitors interested in local culture and traditions. | Annual Festivals, Local Artisan Markets, Traditional Music Events |
Understanding Airbnb License Requirements & STR Laws in Diano Castello (2025)
Yes, Diano Castello, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Diano Castello to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Diano Castello (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Diano Castellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alberto by Interhome
Entire Place • 7 bedrooms
Luxurious penthouse with pool and sea view
Entire Place • 3 bedrooms
DIANO , house with garden
Entire Place • 2 bedrooms
Eva by Interhome
Entire Place • 5 bedrooms
House with private pool and garden
Entire Place • 1 bedroom
Casa Feng Shui: terrazzo e piscina a 1 km dal mare
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Diano Castello (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Diano Castello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 12 | $171,326 | 29 | 2.15/5.0 |
| Gianna | 2 | $30,971 | 132 | 4.92/5.0 |
| Cris&Vio | 1 | $30,547 | 59 | 4.86/5.0 |
| Riccardo | 2 | $26,603 | 38 | 4.74/5.0 |
| Patrizia | 1 | $19,698 | 16 | 4.81/5.0 |
| Host #66840928 | 1 | $16,264 | 0 | 0.00/5.0 |
| Juri | 1 | $15,788 | 10 | 4.70/5.0 |
| Giovanna | 2 | $11,300 | 14 | 5.00/5.0 |
| Host #453452338 | 1 | $6,284 | 18 | 3.94/5.0 |
| VIP-BOOKING Mauro Bricca | 1 | $6,140 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Diano Castello.
Dive Deeper: Advanced Diano Castello STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Diano Castello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDiano Castello Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Diano Castello
- The Diano Castello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Diano Castello, Apartment/Condo properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 36.7% portion, catering likely to families or larger groups.
Diano Castello Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Diano Castello
- The dominant room capacity in Diano Castello is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Diano Castello, indicating a high concentration in these sizes.
Diano Castello Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Diano Castello
- The most common guest capacity trend in Diano Castello vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Diano Castello STR market, accounting for 56.6% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Diano Castello.
- On average, properties in Diano Castello are equipped to host 4.5 guests.
Diano Castello Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Diano Castello
- The most common availability pattern in Diano Castello falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Diano Castello (40%), reflecting common guest stay durations or potential owner blocking patterns.
Diano Castello Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25.9% of total
2 Nights
2 listings
7.4% of total
3 Nights
5 listings
18.5% of total
4-6 Nights
6 listings
22.2% of total
7-29 Nights
2 listings
7.4% of total
30+ Nights
5 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Diano Castello is 1 Night, adopted by 25.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Diano Castello, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.9% of Diano Castello hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Diano Castello.
Diano Castello Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
36.4% of total
Flexible
3 listings
13.6% of total
Moderate
6 listings
27.3% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Diano Castello
- The prevailing Airbnb cancellation policy trend in Diano Castello is Super Strict 30 Days, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (40.9%) and stricter (22.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 36.4% market standard in Diano Castello.
- Regularly review your cancellation policy against competitors and market demand shifts in Diano Castello.
Diano Castello STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Diano Castello
- The overall average booking lead time for vacation rentals in Diano Castello is 64 days.
- Guests book furthest in advance for stays during November (average 147 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (109 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Diano Castello.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 147 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 109 days) to capture early planners.
- Monitor your own booking lead times against these Diano Castello averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Diano Castello (2025)
Amenity Prevalence
Amenity Insights for Diano Castello
- Essential amenities in Diano Castello that guests expect include: Kitchen, TV, Hangers, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Diano Castello: Kitchen, TV, Hangers, Hot water, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Hangers, Hot water, Heating.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Diano Castello to stay competitive.
Diano Castello Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Diano Castello
- The typical guest profile for Airbnb in Diano Castello consists of predominantly international visitors (69%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 31.0% of guests.
- Key international markets include Italy (31%) and France (22.4%).
- Top languages spoken are English (36.4%) followed by Italian (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Diano Castello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Monaco | 184 | $2,817 | $421.75 | 39% |
| Cap-d'Ail | 175 | $2,795 | $307.97 | 45% |