Deiva Marina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Deiva Marina in 2025? Explore comprehensive Airbnb analytics for Deiva Marina, Liguria, Italy to uncover income potential. This 2025 STR market report for Deiva Marina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Deiva Marina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deiva Marina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Deiva Marina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Deiva Marina (2025)
Understanding the monthly revenue variations for Airbnb listings in Deiva Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deiva Marina is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deiva Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,008 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,228 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $704, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deiva Marina
Deiva Marina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Deiva Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deiva Marina:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deiva Marina
Average Daily Rate (ADR) Airbnb Trends in Deiva Marina (2025)
Effective short term rental pricing strategy in Deiva Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deiva Marina typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Deiva Marina
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Airbnb Seasonality Analysis & Trends in Deiva Marina (2025)
Peak Season (August, July, May)
- Revenue averages $2,599 per month
- Occupancy rates average 59.6%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,410 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $121
Low Season (January, February, December)
- Revenue drops to average $697 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $123
Seasonality Insights for Deiva Marina
- The Airbnb seasonality in Deiva Marina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Deiva Marina's highest earning potential, with monthly revenues capable of climbing to $3,081, occupancy reaching a high of 72.6%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $549, occupancy could drop to 13.4%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deiva Marina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Deiva Marina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Deiva Marina (2025)
Exploring the top neighborhoods for short-term rentals in Deiva Marina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Deiva Marina Beachfront | A scenic area known for its beautiful sandy beaches and clear waters. Ideal for tourists seeking a relaxing seaside escape with easy access to water activities. | Deiva Marina Beach, Scoglio di Bonifacio, Cala Bossa, Beach bars and restaurants |
| Old Town Deiva Marina | Charming historic district with traditional Italian architecture, quaint streets, and local shops. Attracts travelers interested in cultural experiences and authentic Italian life. | San Bartolomeo Church, Deiva Marina Town Hall, Local boutiques and cafes, Cultural events and festivals |
| Cinque Terre Access Point | A popular base for exploring the nearby Cinque Terre national park and villages. Attracts hikers and tourists wanting to visit the picturesque coastal towns. | Cinque Terre hiking trails, Monterosso al Mare, Vernazza, Riomaggiore |
| Mediterranean Hiking Trails | Surrounding mountains provide breathtaking hiking trails and stunning views of the coastline. Appeals to outdoor enthusiasts looking for adventure. | Sentiero Azzurro, Montemarcello-Magra Natural Regional Park, Scenic viewpoints, Nature and wildlife |
| Culinary Hotspot | Known for its delicious Ligurian cuisine featuring fresh seafood and pesto. Attracts food lovers and those wanting to experience local culinary delights. | Local seafood restaurants, Cooking classes, Wine tasting experiences, Traditional Ligurian fare |
| Family-Friendly Areas | Safe and welcoming neighborhoods with family-friendly amenities and activities. Ideal for families traveling with children. | Playgrounds, Family-oriented restaurants, Kid-friendly beaches, Activities and workshops for children |
| Adventure Sports Hub | Home to various water sports and adventure activities, drawing thrill-seekers and active travelers. | Kayaking and canoeing, Diving spots, Rock climbing locations, Surfing schools |
| Relaxation Retreats | Peaceful, serene areas perfect for wellness retreats and relaxation. Appeals to tourists looking for tranquility and rejuvenation. | Wellness spas, Yoga studios, Meditation centers, Nature retreats |
Understanding Airbnb License Requirements & STR Laws in Deiva Marina (2025)
Yes, Deiva Marina, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deiva Marina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 52% licensed listings)
Top Performing Airbnb Properties in Deiva Marina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Deiva Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
In front of the sea (Cinque Terre and Portofino)
Entire Place • 2 bedrooms
Malonghe Vacation Rentals - Villa Gialla
Entire Place • 3 bedrooms
Casa Salima in Deiva Marina between 5 Terre and Portofino
Entire Place • 2 bedrooms
Villa Schiaffino Fancy First Floor Apartment
Entire Place • 2 bedrooms
Il Gabbiano. A stone's throw from the beach
Entire Place • 1 bedroom
apt. Leccino Borgo san pietro
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Deiva Marina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Deiva Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Davide | 4 | $63,876 | 53 | 3.70/5.0 |
| Christian | 3 | $55,947 | 83 | 4.77/5.0 |
| Welcome To Liguria | 4 | $54,583 | 29 | 3.93/5.0 |
| Debora Rosalba | 4 | $51,174 | 36 | 4.79/5.0 |
| Mario | 1 | $39,785 | 11 | 4.91/5.0 |
| Lara | 1 | $33,041 | 34 | 4.82/5.0 |
| Novasol | 6 | $30,030 | 4 | 0.67/5.0 |
| Davide | 3 | $28,992 | 32 | 4.66/5.0 |
| Paola | 1 | $28,021 | 13 | 5.00/5.0 |
| Luisa | 1 | $25,455 | 54 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deiva Marina.
Dive Deeper: Advanced Deiva Marina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deiva Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeiva Marina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deiva Marina
- The Deiva Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deiva Marina, Apartment/Condo properties are the most common (67.7%), reflecting the local real estate landscape.
- Houses represent a significant 30.8% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.5%) offer potential for unique stay experiences.
Deiva Marina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deiva Marina
- The dominant room capacity in Deiva Marina is 2 bedrooms listings, making up 56.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 83.1% of the active Airbnb listings in Deiva Marina, indicating a high concentration in these sizes.
Deiva Marina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deiva Marina
- The most common guest capacity trend in Deiva Marina vacation rentals is listings accommodating 4 guests (36.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Deiva Marina STR market, accounting for 70.7% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deiva Marina.
- On average, properties in Deiva Marina are equipped to host 4.6 guests.
Deiva Marina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deiva Marina
- The most common availability pattern in Deiva Marina falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Deiva Marina (49.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Deiva Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
10.3% of total
2 Nights
14 listings
24.1% of total
3 Nights
6 listings
10.3% of total
4-6 Nights
7 listings
12.1% of total
7-29 Nights
8 listings
13.8% of total
30+ Nights
17 listings
29.3% of total
Key Insights
- The most prevalent minimum stay requirement in Deiva Marina is 30+ Nights, adopted by 29.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.3%) caters to monthly stays (30+ nights) in Deiva Marina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.3% of Deiva Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deiva Marina.
Deiva Marina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.2% of total
Flexible
9 listings
19.6% of total
Moderate
27 listings
58.7% of total
Strict
9 listings
19.6% of total
Cancellation Policy Insights for Deiva Marina
- The prevailing Airbnb cancellation policy trend in Deiva Marina is Moderate, used by 58.7% of listings.
- The market strongly favors guest-friendly terms, with 78.3% of listings offering Flexible or Moderate policies. This suggests guests in Deiva Marina may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.7% market standard in Deiva Marina.
- Regularly review your cancellation policy against competitors and market demand shifts in Deiva Marina.
Deiva Marina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Deiva Marina
- The overall average booking lead time for vacation rentals in Deiva Marina is 64 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Deiva Marina.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Deiva Marina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Deiva Marina (2025)
Amenity Prevalence
Amenity Insights for Deiva Marina
- Essential amenities in Deiva Marina that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deiva Marina: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deiva Marina to stay competitive.
Deiva Marina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Deiva Marina
- The typical guest profile for Airbnb in Deiva Marina consists of predominantly international visitors (79%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.1% of guests.
- Key international markets include France (28.4%) and Italy (21.1%).
- Top languages spoken are English (36.7%) followed by French (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Deiva Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |