Ceriana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Ceriana in 2025? Explore comprehensive Airbnb analytics for Ceriana, Liguria, Italy to uncover income potential. This 2025 STR market report for Ceriana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Ceriana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ceriana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ceriana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ceriana (2025)
Understanding the monthly revenue variations for Airbnb listings in Ceriana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ceriana is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ceriana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,057+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,638 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $972 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $472, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ceriana
Ceriana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ceriana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ceriana:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ceriana
Average Daily Rate (ADR) Airbnb Trends in Ceriana (2025)
Effective short term rental pricing strategy in Ceriana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ceriana typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Ceriana
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Airbnb Seasonality Analysis & Trends in Ceriana (2025)
Peak Season (July, August, June)
- Revenue averages $1,631 per month
- Occupancy rates average 44.4%
- Daily rates average $95
Shoulder Season
- Revenue averages $1,060 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $94
Low Season (January, February, March)
- Revenue drops to average $738 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $96
Seasonality Insights for Ceriana
- The Airbnb seasonality in Ceriana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ceriana's highest earning potential, with monthly revenues capable of climbing to $1,809, occupancy reaching a high of 47.0%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $631, occupancy could drop to 19.4%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ceriana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ceriana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ceriana (2025)
Exploring the top neighborhoods for short-term rentals in Ceriana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ceriana Village | Charming medieval village with traditional Ligurian architecture and stunning views. Attracts visitors looking for a peaceful retreat in the Italian countryside, yet close to coastal attractions. | Historic Church of San Giovanni Battista, Picturesque alleys, Lush olive groves, Local food festivals, Natural hiking trails |
| San Lorenzo al Mare | Lovely coastal town known for its beautiful beaches and promenade. Perfect for tourists looking for sun, sand, and seaside activities, with easy access to cycling paths along the coastline. | Beaches, Cycling routes, Dining along the promenade, Water sports, Local markets |
| Taggia | Historic town with a rich history and vibrant local culture. Attracts history enthusiasts and those wanting to explore the local cuisine and artisanal products. | Medieval architecture, Santa Maria Assunta Church, Taggia's olive oil, Local craft shops, Cultural festivals |
| Dolcedo | Idyllic village known for its picturesque landscape and the river that flows through it. Great for tourists interested in nature walks and traditional Italian village life. | Historical center, River walks, Local art galleries, Natural beauty spots, Culinary experiences |
| Imperia | Coastal city offering a mix of beach life and cultural activities. A good base for tourists wanting to explore the Riviera while enjoying urban amenities and nightlife. | Beaches, Museum of Campo Ligure, Shopping district, Historic Palmaria, Cultural events |
| Borghetto Santo Spirito | Small beach town with gorgeous coastlines and relaxed atmosphere. Perfect for families and beach lovers looking for a quieter getaway. | Pristine beaches, Seaside promenades, Local seafood restaurants, Family-friendly activities, Annual festivals |
| Arma di Taggia | Lively coastal resort area that attracts tourists for its beaches and vibrant nightlife. A popular spot for those looking for both relaxation and entertainment. | Beaches, Nightclubs, Shopping areas, Restaurants, Music events |
| San Remo | Famous for its casinos, music festivals, and the annual San Remo Music Festival, this city offers a bustling social scene and is a popular tourist destination year-round. | Casino di San Remo, Teatro Ariston, San Remo Music Festival, Flower Festival, Beachside activities |
Understanding Airbnb License Requirements & STR Laws in Ceriana (2025)
Yes, Ceriana, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ceriana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Ceriana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cerianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Renovated Olive Mill next to River
Entire Place • 3 bedrooms
Travel back to Middle ages–comfort over 5 floors!
Entire Place • 4 bedrooms
Santa Marta 49
Entire Place • 1 bedroom
House with wonderful terrace
Entire Place • 3 bedrooms
750yr old Olive Mill Near Everything
Entire Place • 3 bedrooms
Medieval village house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ceriana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ceriana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandra | 1 | $23,946 | 79 | 4.86/5.0 |
| Ane | 1 | $13,906 | 83 | 4.70/5.0 |
| Host #555713233 | 1 | $12,802 | 2 | 0.00/5.0 |
| Markus | 1 | $12,677 | 6 | 4.83/5.0 |
| Michela | 4 | $11,870 | 20 | 3.65/5.0 |
| Michael Roman | 1 | $10,199 | 6 | 4.67/5.0 |
| Francesca | 1 | $9,118 | 13 | 4.77/5.0 |
| Host #4495329 | 1 | $9,106 | 42 | 4.76/5.0 |
| Rikke | 1 | $8,788 | 3 | 5.00/5.0 |
| Lisa Maria And Adrian | 1 | $7,223 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ceriana.
Dive Deeper: Advanced Ceriana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ceriana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCeriana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ceriana
- The Ceriana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ceriana, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
Ceriana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ceriana
- The dominant room capacity in Ceriana is 3 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Ceriana, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ceriana.
Ceriana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ceriana
- The most common guest capacity trend in Ceriana vacation rentals is listings accommodating 6 guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Ceriana STR market, accounting for 33.4% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ceriana.
- On average, properties in Ceriana are equipped to host 3.9 guests.
Ceriana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ceriana
- The most common availability pattern in Ceriana falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ceriana (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ceriana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
26.7% of total
2 Nights
2 listings
13.3% of total
3 Nights
3 listings
20% of total
4-6 Nights
3 listings
20% of total
7-29 Nights
3 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Ceriana is 1 Night, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.7% of Ceriana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ceriana.
Ceriana Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
10 listings
71.4% of total
Strict
4 listings
28.6% of total
Cancellation Policy Insights for Ceriana
- The prevailing Airbnb cancellation policy trend in Ceriana is Moderate, used by 71.4% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Ceriana may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 71.4% market standard in Ceriana.
- Regularly review your cancellation policy against competitors and market demand shifts in Ceriana.
Ceriana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ceriana
- The overall average booking lead time for vacation rentals in Ceriana is 46 days.
- Guests book furthest in advance for stays during July (average 180 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (115 days avg.) sees the longest lead times, while Spring (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Ceriana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 180 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Ceriana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ceriana (2025)
Amenity Prevalence
Amenity Insights for Ceriana
- Essential amenities in Ceriana that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ceriana: Hot water.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ceriana to stay competitive.
Ceriana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ceriana
- The typical guest profile for Airbnb in Ceriana consists of predominantly international visitors (94%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 5.6% of guests.
- Key international markets include Germany (30%) and France (25.6%).
- Top languages spoken are English (36.1%) followed by German (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ceriana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |