Bordighera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Bordighera in 2025? Explore comprehensive Airbnb analytics for Bordighera, Liguria, Italy to uncover income potential. This 2025 STR market report for Bordighera, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 215 active listings.
Whether you're considering an Airbnb investment in Bordighera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bordighera Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bordighera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bordighera (2025)
Understanding the monthly revenue variations for Airbnb listings in Bordighera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bordighera is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bordighera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,535 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,507 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $757, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bordighera
Bordighera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bordighera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bordighera:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bordighera
Average Daily Rate (ADR) Airbnb Trends in Bordighera (2025)
Effective short term rental pricing strategy in Bordighera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bordighera typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Bordighera
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Airbnb Seasonality Analysis & Trends in Bordighera (2025)
Peak Season (August, July, June)
- Revenue averages $3,220 per month
- Occupancy rates average 55.1%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,689 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $142
Low Season (January, March, December)
- Revenue drops to average $1,036 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $136
Seasonality Insights for Bordighera
- The Airbnb seasonality in Bordighera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bordighera's highest earning potential, with monthly revenues capable of climbing to $3,770, occupancy reaching a high of 65.9%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $984, occupancy could drop to 25.3%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bordighera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bordighera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bordighera (2025)
Exploring the top neighborhoods for short-term rentals in Bordighera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic heart of Bordighera, filled with charming narrow streets, beautiful architecture, and local shops. It's highly appealing to tourists seeking to experience authentic Italian culture. | Bordighera Beach, Church of St. Mary Magdalen, Villa Garnier, Lungomare Argentina, Mausoleo Rattazzi |
| Palms Beach | A beautiful beach area known for its picturesque views and family-friendly atmosphere. Ideal for beachgoers and families looking to enjoy the sun and sea. | Palms Beach, Bordighera Marina, Beach clubs, Water sports, Parks and gardens |
| Galleria delle Arti | An artistic hub featuring galleries and cultural events. Attracts artists and art lovers, making it a unique destination for those interested in culture and creativity. | Galleria delle Arti, Art exhibitions, Workshops, Cultural festivals |
| San Remo | Just a short distance from Bordighera, San Remo offers a full range of entertainment, casinos, and events. It attracts tourists looking for nightlife and varied activities. | Casino di San Remo, Shopping district, San Remo Music Festival, Coastal walks |
| Villa Regina | A residential area with beautiful villas and gardens, offering a serene environment attractive to tourists seeking tranquility and luxury. | Villa Regina, Private gardens, Views of the coast, Peaceful atmosphere |
| Bordighera Hills | A picturesque area with stunning views over the coastline. Great for hiking and attracting nature lovers looking for outdoor activities. | Hiking trails, Nature parks, Scenic viewpoints |
| Lungomare | The seafront promenade is lively and lined with shops, cafes, and restaurants. It's a favorite walking area for tourists who enjoy dining by the sea and people-watching. | Casinos, Beach clubs, Seafood restaurants, Shopping options |
| Local Vineyards | Bordighera is in a wine-producing region, attracting enophiles and tourists interested in wine tasting and vineyard tours. | Vineyard tours, Wine tastings, Wine festivals |
Understanding Airbnb License Requirements & STR Laws in Bordighera (2025)
Yes, Bordighera, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bordighera to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Bordighera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bordigherabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Gaia private pool & BBQ . 008008-BEB-0007
Entire Place • 4 bedrooms
Petra Boutique Villa
Entire Place • 6 bedrooms
Mediterranean
Entire Place • 2 bedrooms
TheKeyStudio.Tiramisu in the heart of the city
Entire Place • 2 bedrooms
Three-room apartment Libeccio Pool IdromasEbikesGardenSpa
Entire Place • 2 bedrooms
Parrots & Palms
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bordighera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bordighera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Federico | 8 | $281,004 | 553 | 4.94/5.0 |
| Maya | 11 | $197,902 | 358 | 3.67/5.0 |
| Federico | 8 | $105,166 | 345 | 4.50/5.0 |
| Anna | 1 | $98,636 | 36 | 4.86/5.0 |
| Alessandro | 2 | $88,998 | 16 | 4.83/5.0 |
| Welcome To Liguria | 3 | $86,007 | 53 | 4.60/5.0 |
| Sandra - Interhome Group | 4 | $85,696 | 11 | 1.25/5.0 |
| Franco | 2 | $80,882 | 76 | 4.96/5.0 |
| Bernard | 1 | $75,804 | 11 | 4.73/5.0 |
| Wonderful Italy Liguria | 2 | $68,086 | 18 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bordighera.
Dive Deeper: Advanced Bordighera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bordighera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBordighera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bordighera
- The Bordighera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 215 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bordighera, Apartment/Condo properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 17.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 4.2%) offer potential for unique stay experiences.
Bordighera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bordighera
- The dominant room capacity in Bordighera is 1 bedroom listings, making up 53% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.2% of the active Airbnb listings in Bordighera, indicating a high concentration in these sizes.
- With over half the market (53%) consisting of studios or 1-bedroom units, Bordighera is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bordighera.
Bordighera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bordighera
- The most common guest capacity trend in Bordighera vacation rentals is listings accommodating 4 guests (45.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bordighera STR market, accounting for 60.0% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bordighera.
- On average, properties in Bordighera are equipped to host 3.9 guests.
Bordighera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bordighera
- The most common availability pattern in Bordighera falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bordighera (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bordighera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
13% of total
2 Nights
59 listings
29.5% of total
3 Nights
21 listings
10.5% of total
4-6 Nights
32 listings
16% of total
7-29 Nights
16 listings
8% of total
30+ Nights
46 listings
23% of total
Key Insights
- The most prevalent minimum stay requirement in Bordighera is 2 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23%) caters to monthly stays (30+ nights) in Bordighera, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.5% of Bordighera hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bordighera.
Bordighera Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.1% of total
Super Strict 30 Days
2 listings
1.1% of total
Flexible
41 listings
23% of total
Moderate
92 listings
51.7% of total
Strict
41 listings
23% of total
Cancellation Policy Insights for Bordighera
- The prevailing Airbnb cancellation policy trend in Bordighera is Moderate, used by 51.7% of listings.
- The market strongly favors guest-friendly terms, with 74.7% of listings offering Flexible or Moderate policies. This suggests guests in Bordighera may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.7% market standard in Bordighera.
- Regularly review your cancellation policy against competitors and market demand shifts in Bordighera.
Bordighera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bordighera
- The overall average booking lead time for vacation rentals in Bordighera is 48 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Bordighera.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Bordighera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bordighera (2025)
Amenity Prevalence
Amenity Insights for Bordighera
- Essential amenities in Bordighera that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bordighera: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bordighera to stay competitive.
Bordighera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bordighera
- The typical guest profile for Airbnb in Bordighera consists of predominantly international visitors (78%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.6% of guests.
- Key international markets include France (29.4%) and Italy (21.6%).
- Top languages spoken are English (34.5%) followed by French (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bordighera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Cassinasco | 18 | $3,219 | $545.40 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |