Bonassola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Bonassola in 2025? Explore comprehensive Airbnb analytics for Bonassola, Liguria, Italy to uncover income potential. This 2025 STR market report for Bonassola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Bonassola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bonassola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bonassola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bonassola (2025)
Understanding the monthly revenue variations for Airbnb listings in Bonassola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bonassola is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bonassola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,838+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,735 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $891, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bonassola
Bonassola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bonassola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bonassola:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bonassola
Average Daily Rate (ADR) Airbnb Trends in Bonassola (2025)
Effective short term rental pricing strategy in Bonassola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bonassola typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Bonassola
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Airbnb Seasonality Analysis & Trends in Bonassola (2025)
Peak Season (August, July, June)
- Revenue averages $3,645 per month
- Occupancy rates average 59.5%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,048 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $753 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $157
Seasonality Insights for Bonassola
- The Airbnb seasonality in Bonassola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bonassola's highest earning potential, with monthly revenues capable of climbing to $3,835, occupancy reaching a high of 68.2%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $523, occupancy could drop to 15.9%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bonassola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bonassola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bonassola (2025)
Exploring the top neighborhoods for short-term rentals in Bonassola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fegina Beach | Fegina Beach is the main beach of Bonassola, known for its beautiful sandy shoreline and crystal-clear waters. It is a prime spot for families and sunbathers seeking a relaxed beach atmosphere with easy access to local amenities. | Fegina Beach, Lungomare beach promenade, Local seafood restaurants, Bonassola town center |
| Historic Center | The historic center of Bonassola offers a charming mix of old-world architecture and a quaint village atmosphere. Visitors can explore narrow cobblestone streets, local boutiques, and enjoy authentic Italian dining. | Church of San Giorgio, Bonassola's historic villas, Local artisan shops, Marina di Bonassola |
| Via Aurelia | This coastal road runs along the Ligurian Sea and offers stunning views as well as easy access to neighboring towns. It attracts tourists looking to hike and explore the scenic coastal paths. | Scenic coastal trails, Stunning sea views, Access to Cinque Terre hiking routes, Nearby Levanto and Cinque Terre |
| Local Vineyards | Bonassola is surrounded by vineyards that produce unique local wines. Tourists may be interested in wine tours and tastings, making it an attractive area for those seeking local experiences. | Vineyard tours, Wine tasting events, Local wines, Countryside views |
| Lungomare | The Lungomare promenade is popular among walkers, joggers, and cyclists, providing a beautiful beachfront experience. This area attracts tourists looking for outdoor activities and relaxation by the sea. | Promenade for walking and cycling, Beachfront restaurants, Scenic sunset views, Nearby beach access |
| Canyon and Hiking Trails | Bonassola is near various hiking trails and canyons, attracting nature lovers and adventure seekers. It's a great spot for eco-tourism and outdoor sports enthusiasts. | Hiking trails, Nature reserves, Canyon vistas, Available guided tours |
| Bonassola Railway Station | Nearby Bonassola's railway station connects visitors to the rest of the Cinque Terre. It attracts tourists who want convenient access to explore the famous coastal villages. | Direct trains to Cinque Terre, Connectivity to other Ligurian towns, Scenic train rides, Local travel information |
| Local Markets | Bonassola has vibrant local markets that attract both locals and tourists. Visitors can experience authentic Italian culture through food, crafts, and local products. | Weekly markets, Local food specialties, Crafts by local artisans, Cultural events throughout the year |
Understanding Airbnb License Requirements & STR Laws in Bonassola (2025)
Yes, Bonassola, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bonassola to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Bonassola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bonassolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Del Sole
Entire Place • 4 bedrooms
Villa al Cio, Bonassola
Entire Place • 3 bedrooms
Le Lagore - Tent&Stable Glamping Experience
Entire Place • 2 bedrooms
Villa Letizia, the garden of the tip
Entire Place • 2 bedrooms
Casa Rosmarino. Garden, amazing view over the sea
Entire Place • 5 bedrooms
Hadrian's Villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bonassola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bonassola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #469067978 | 5 | $153,013 | 28 | 3.85/5.0 |
| Emanuele | 6 | $148,143 | 322 | 4.97/5.0 |
| Marco | 4 | $107,891 | 181 | 4.90/5.0 |
| Simone | 4 | $85,882 | 164 | 4.91/5.0 |
| Gianmarco Enrico | 1 | $71,344 | 15 | 5.00/5.0 |
| Giovanna | 3 | $67,322 | 276 | 4.80/5.0 |
| Terre | 4 | $65,367 | 92 | 4.40/5.0 |
| Isabella | 1 | $45,879 | 38 | 4.95/5.0 |
| Maddalena | 1 | $45,415 | 25 | 4.72/5.0 |
| Marco | 2 | $40,432 | 103 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bonassola.
Dive Deeper: Advanced Bonassola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bonassola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBonassola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bonassola
- The Bonassola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bonassola, Apartment/Condo properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 37.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 8.3%) offer potential for unique stay experiences.
Bonassola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bonassola
- The dominant room capacity in Bonassola is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.5% of the active Airbnb listings in Bonassola, indicating a high concentration in these sizes.
Bonassola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bonassola
- The most common guest capacity trend in Bonassola vacation rentals is listings accommodating 4 guests (49.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bonassola STR market, accounting for 63.9% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bonassola.
- On average, properties in Bonassola are equipped to host 4.2 guests.
Bonassola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bonassola
- The most common availability pattern in Bonassola falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bonassola (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bonassola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
3.3% of total
2 Nights
23 listings
25.6% of total
3 Nights
18 listings
20% of total
4-6 Nights
16 listings
17.8% of total
7-29 Nights
14 listings
15.6% of total
30+ Nights
16 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Bonassola is 2 Nights, adopted by 25.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Bonassola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.6% of Bonassola hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bonassola.
Bonassola Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
16.9% of total
Moderate
45 listings
54.2% of total
Strict
24 listings
28.9% of total
Cancellation Policy Insights for Bonassola
- The prevailing Airbnb cancellation policy trend in Bonassola is Moderate, used by 54.2% of listings.
- The market strongly favors guest-friendly terms, with 71.1% of listings offering Flexible or Moderate policies. This suggests guests in Bonassola may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.2% market standard in Bonassola.
- Regularly review your cancellation policy against competitors and market demand shifts in Bonassola.
Bonassola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bonassola
- The overall average booking lead time for vacation rentals in Bonassola is 56 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Bonassola.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Bonassola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bonassola (2025)
Amenity Prevalence
Amenity Insights for Bonassola
- Essential amenities in Bonassola that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bonassola: Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bonassola to stay competitive.
Bonassola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bonassola
- The typical guest profile for Airbnb in Bonassola consists of predominantly international visitors (83%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 16.6% of guests.
- Key international markets include France (22.4%) and Germany (20%).
- Top languages spoken are English (36.9%) followed by French (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bonassola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |