Apricale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Apricale in 2025? Explore comprehensive Airbnb analytics for Apricale, Liguria, Italy to uncover income potential. This 2025 STR market report for Apricale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Apricale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Apricale Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Apricale Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$92
The average rental revenue earned for an occupied room per day in Apricale.
Occupancy Rate(?)
40.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,944
Typical annual income for an Airbnb listing in Apricale. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.2%
Slight decrease (-9.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Apricale.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Apricale.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Apricale (2025)

Understanding the monthly revenue variations for Airbnb listings in Apricale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Apricale is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Apricale across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,497 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $888 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $484, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Apricale

Apricale Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Apricale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Apricale:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Apricale

Average Daily Rate (ADR) Airbnb Trends in Apricale (2025)

Effective short term rental pricing strategy in Apricale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Apricale typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
  • Typical properties (Median) charge around $86 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Apricale

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Airbnb Seasonality Analysis & Trends in Apricale (2025)

Peak Season (August, July, June)
  • Revenue averages $1,911 per month
  • Occupancy rates average 55.7%
  • Daily rates average $97
Shoulder Season
  • Revenue averages $962 per month
  • Occupancy maintains around 30.1%
  • Daily rates hold near $93
Low Season (February, March, November)
  • Revenue drops to average $557 per month
  • Occupancy decreases to average 17.9%
  • Daily rates adjust to average $93

Seasonality Insights for Apricale

  • The Airbnb seasonality in Apricale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Apricale's highest earning potential, with monthly revenues capable of climbing to $2,438, occupancy reaching a high of 73.0%, and ADRs peaking at $98.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $460, occupancy could drop to 14.6%, and ADRs may adjust down to $92.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Apricale.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Apricale seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Apricale (2025)

Exploring the top neighborhoods for short-term rentals in Apricale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Center
The charming old town of Apricale, known for its narrow streets and medieval architecture. A sought-after location for tourists wanting an authentic Italian village experience.
Castello di Apricale, San Giovanni Battista Church, Artisan shops, Local eateries, Village festivals
Piazza della Libertà
The main square in Apricale, lively with local events and perfect for travelers who want to experience the local culture and community.
Local markets, Cafés, Outdoor concerts, Festivals
San Bernardino
A quiet area with stunning views of the surrounding hills and valleys. Ideal for travelers looking for tranquility and nature.
Hiking trails, Breathtaking viewpoints, Local vineyards, Nature walks
Casa dei Templari
A historic site offering a glimpse into the region's past. Attracts history enthusiasts and those curious about local heritage.
Ruins of Templar Castle, Historical tours, Scenic hikes
Riviera dei Fiori
Only a short drive from Apricale, this coastal area includes lovely beaches and seaside towns, appealing to beachgoers and sun-seekers.
Beaches, Coastal promenades, Dining by the sea, Water sports
Pigna
Neighboring village with a similar charm, known for its traditional architecture and wellness retreats. Great for those seeking relaxation and wellness.
Thermal baths, Hiking routes, Local spa treatments
Dolceacqua
A nearby picturesque village famous for its bridge and wine. A day trip destination for Apricale visitors, enhancing the local tourism appeal.
Castello di Dolceacqua, Hiking paths, Wine tasting, Medieval bridge
Ventimiglia
Just a short drive away, this town offers vibrant markets and beaches. Ideal for tourists who want a mix of culture and leisure.
Ventimiglia Market, Beaches, Balzi Rossi archaeological site

Understanding Airbnb License Requirements & STR Laws in Apricale (2025)

Yes, Apricale, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Apricale to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 55% licensed listings)

Top Performing Airbnb Properties in Apricale (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Apricalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The peaceful stay in Apricale

The peaceful stay in Apricale

Entire Place • 1 bedroom

$25,987
Revenue
36.0%
Occupancy
$144.72
Daily Rate
house in the medieval village

house in the medieval village

Entire Place • 1 bedroom

$22,513
Revenue
61.4%
Occupancy
$95.93
Daily Rate
Apricale, townhouse in the center of Italy's most charming town

Apricale, townhouse in the center of Italy's most charming town

Entire Place • 1 bedroom

$21,615
Revenue
58.5%
Occupancy
$108.27
Daily Rate
Ca de töo - The Cave Experience with SPA

Ca de töo - The Cave Experience with SPA

Entire Place • 1 bedroom

$20,439
Revenue
44.9%
Occupancy
$92.83
Daily Rate
Charming restored farmhouse with a panoramic view

Charming restored farmhouse with a panoramic view

Entire Place • 3 bedrooms

$18,535
Revenue
33.9%
Occupancy
$221.93
Daily Rate
Byhus i italiensk middelalderby

Byhus i italiensk middelalderby

Entire Place • 2 bedrooms

$15,721
Revenue
53.4%
Occupancy
$115.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Apricale (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Apricale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lorena4$38,4491294.38/5.0
Jairo1$25,987474.98/5.0
Anja2$25,76495.00/5.0
Michele1$22,513374.89/5.0
Maria1$21,615854.94/5.0
Stefania Celebes1$20,439574.79/5.0
Annette1$18,53574.57/5.0
Louis2$16,215115.00/5.0
Host #3849405561$15,72164.83/5.0
Enris2$15,5081114.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Apricale.

Dive Deeper: Advanced Apricale STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Apricale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Apricale Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Apricale

  • The Apricale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Apricale, House properties are the most common (60.5%), reflecting the local real estate landscape.
  • Houses represent a significant 60.5% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 2.6%) offer potential for unique stay experiences.

Apricale Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Apricale

  • The dominant room capacity in Apricale is 1 bedroom listings, making up 55.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 84.2% of the active Airbnb listings in Apricale, indicating a high concentration in these sizes.
  • With over half the market (55.3%) consisting of studios or 1-bedroom units, Apricale is particularly well-suited for individuals or couples.

Apricale Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Apricale

  • The most common guest capacity trend in Apricale vacation rentals is listings accommodating 4 guests (39.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Apricale STR market, accounting for 65.8% of listings.
  • 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Apricale.
  • On average, properties in Apricale are equipped to host 3.7 guests.

Apricale Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Apricale

  • The most common availability pattern in Apricale falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Apricale (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Apricale Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.5%)

1 Night

9 listings

26.5% of total

2 Nights (38.2%)

2 Nights

13 listings

38.2% of total

3 Nights (8.8%)

3 Nights

3 listings

8.8% of total

4-6 Nights (5.9%)

4-6 Nights

2 listings

5.9% of total

7-29 Nights (11.8%)

7-29 Nights

4 listings

11.8% of total

30+ Nights (8.8%)

30+ Nights

3 listings

8.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Apricale is 2 Nights, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.7%) of the Apricale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.2% of Apricale hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Apricale.

Apricale Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2.8% of total

Flexible (36.1%)

Flexible

13 listings

36.1% of total

Moderate (30.6%)

Moderate

11 listings

30.6% of total

Strict (30.6%)

Strict

11 listings

30.6% of total

Cancellation Policy Insights for Apricale

  • The prevailing Airbnb cancellation policy trend in Apricale is Flexible, used by 36.1% of listings.
  • There's a relatively balanced mix between guest-friendly (66.7%) and stricter (30.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36.1% market standard in Apricale.
  • With 30.6% using Strict terms, this is a viable option in Apricale, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Apricale.

Apricale STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Apricale

  • The overall average booking lead time for vacation rentals in Apricale is 51 days.
  • Guests book furthest in advance for stays during August (average 86 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Apricale.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Apricale averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Apricale (2025)

Amenity Prevalence

Amenity Insights for Apricale

  • Essential amenities in Apricale that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Heating, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Apricale: Kitchen.
  • Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Apricale to stay competitive.

Apricale Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Apricale

  • The typical guest profile for Airbnb in Apricale consists of predominantly international visitors (91%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 8.9% of guests.
  • Key international markets include France (49%) and Germany (11.3%).
  • Top languages spoken are English (34.4%) followed by French (26.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Apricale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero16$4,432$540.1436%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Cossano Belbo13$3,632$284.2142%
Saint-Tropez742$3,498$506.5741%
Cassinasco18$3,219$545.4041%
Èze153$3,168$345.8447%
Opio40$3,057$540.6237%
Villefranche-sur-Mer501$2,977$268.5752%
Gassin384$2,939$434.4440%

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