Viterbo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Viterbo in 2025? Explore comprehensive Airbnb analytics for Viterbo, Lazio, Italy to uncover income potential. This 2025 STR market report for Viterbo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 243 active listings.
Whether you're considering an Airbnb investment in Viterbo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viterbo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viterbo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viterbo (2025)
Understanding the monthly revenue variations for Airbnb listings in Viterbo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viterbo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viterbo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,243+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,494 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $848 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $422, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viterbo
Viterbo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viterbo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viterbo:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viterbo
Average Daily Rate (ADR) Airbnb Trends in Viterbo (2025)
Effective short term rental pricing strategy in Viterbo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viterbo typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Viterbo
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Airbnb Seasonality Analysis & Trends in Viterbo (2025)
Peak Season (August, May, July)
- Revenue averages $1,526 per month
- Occupancy rates average 40.7%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,140 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $113
Low Season (January, February, November)
- Revenue drops to average $746 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $112
Seasonality Insights for Viterbo
- The Airbnb seasonality in Viterbo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viterbo's highest earning potential, with monthly revenues capable of climbing to $1,672, occupancy reaching a high of 43.6%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $632, occupancy could drop to 23.5%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viterbo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viterbo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viterbo (2025)
Exploring the top neighborhoods for short-term rentals in Viterbo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Viterbo, filled with medieval architecture and charming streets. Ideal for tourists wanting to explore the city's rich history and cultural heritage. | Palazzo dei Papi, Viterbo Cathedral, Piazza San Lorenzo, San Pellegrino in Fiore, Palazzo dei Priori |
| Terme dei Papi | Famous for its natural thermal baths, this area attracts visitors seeking wellness and relaxation. A great spot for Airbnb rentals catering to spa lovers. | Terme dei Papi, Bagnaccio Hot Springs, Parco Archeologico, Villa Lante |
| Parco dei Mostri | Known for its unique garden of monsters, this area offers a combination of art, culture, and nature, appealing to families and art enthusiasts. | Parco dei Mostri, Castello Orsini, Sacro Bosco |
| Lago di Vico | A beautiful lake area offering outdoor activities and stunning nature views, attracting tourists looking for nature excursions and relaxation by the water. | Lago di Vico, Sentiero del Lago, Vico Lake Park |
| Civita Castellana | A nearby town with Etruscan heritage and stunning landscapes, appealing for day trips from Viterbo and capturing a different aspect of Italian history. | Castello Orsini, Cattedrale di Civita, Etruscan Ruins |
| Canepina | Nestled in the Cimini mountains, Canepina is perfect for those seeking outdoor adventures like hiking, and it's a short drive from Viterbo. | Cimini Mountains, Hiking Trails, Local Cuisine |
| Monterosi | A small town that offers a quiet retreat with traditional charm and proximity to Rome, appealing to travelers looking for a peaceful stay outside the city. | Historical center, Natural parks, Scenic landscapes |
| Bagnaia | Famous for the Villa Lante, this area combines historic elegance with natural beauty, ideal for visitors interested in gardens and Renaissance architecture. | Villa Lante, Parco di Villa Lante, Local vineyards |
Understanding Airbnb License Requirements & STR Laws in Viterbo (2025)
Yes, Viterbo, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viterbo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Viterbo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viterbobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"cAsa nostra" at Bolsena Lake
Entire Place • 5 bedrooms
Le Querce exclusive c. house
Entire Place • 2 bedrooms
Labella Villa Vacanze
Entire Place • 4 bedrooms
The house of Thrones
Entire Place • 3 bedrooms
Casale Le Pietre
Entire Place • 5 bedrooms
Casale L 'eclipse
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viterbo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viterbo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marion | 2 | $72,122 | 78 | 4.95/5.0 |
| Massimo | 1 | $58,830 | 34 | 5.00/5.0 |
| Stefano | 4 | $49,205 | 291 | 4.94/5.0 |
| Elisa | 1 | $46,958 | 14 | 4.79/5.0 |
| Gian Paolo | 3 | $42,754 | 151 | 4.96/5.0 |
| Virginia | 1 | $40,323 | 9 | 4.44/5.0 |
| Host #481114630 | 2 | $39,596 | 0 | 0.00/5.0 |
| Arianna | 3 | $35,591 | 45 | 4.98/5.0 |
| Filippo | 1 | $34,984 | 13 | 4.69/5.0 |
| Casa Vacanze La Mattonara | 3 | $33,892 | 47 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viterbo.
Dive Deeper: Advanced Viterbo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viterbo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViterbo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viterbo
- The Viterbo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 243 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viterbo, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 36.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays, others (combined 8.2%) offer potential for unique stay experiences.
Viterbo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viterbo
- The dominant room capacity in Viterbo is 1 bedroom listings, making up 49.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.5% of the active Airbnb listings in Viterbo, indicating a high concentration in these sizes.
Viterbo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viterbo
- The most common guest capacity trend in Viterbo vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Viterbo STR market, accounting for 52.7% of listings.
- 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viterbo.
- On average, properties in Viterbo are equipped to host 3.7 guests.
Viterbo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viterbo
- The most common availability pattern in Viterbo falls within the 271-366 days range, representing 55.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Viterbo (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viterbo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
108 listings
50.5% of total
2 Nights
49 listings
22.9% of total
3 Nights
11 listings
5.1% of total
4-6 Nights
5 listings
2.3% of total
7-29 Nights
15 listings
7% of total
30+ Nights
26 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Viterbo is 1 Night, adopted by 50.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Viterbo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Viterbo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.5% of Viterbo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viterbo.
Viterbo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
94 listings
49.2% of total
Moderate
75 listings
39.3% of total
Strict
20 listings
10.5% of total
Cancellation Policy Insights for Viterbo
- The prevailing Airbnb cancellation policy trend in Viterbo is Flexible, used by 49.2% of listings.
- The market strongly favors guest-friendly terms, with 88.5% of listings offering Flexible or Moderate policies. This suggests guests in Viterbo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.2% market standard in Viterbo.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viterbo.
Viterbo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viterbo
- The overall average booking lead time for vacation rentals in Viterbo is 38 days.
- Guests book furthest in advance for stays during August (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Viterbo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Viterbo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viterbo (2025)
Amenity Prevalence
Amenity Insights for Viterbo
- Essential amenities in Viterbo that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viterbo: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viterbo to stay competitive.
Viterbo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viterbo
- The typical guest profile for Airbnb in Viterbo consists of a mix of domestic (52%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 51.6% of guests.
- Key international markets include Italy (51.6%) and United States (10.8%).
- Top languages spoken are English (34.8%) followed by Italian (25.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viterbo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |