Sutri Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Sutri in 2025? Explore comprehensive Airbnb analytics for Sutri, Lazio, Italy to uncover income potential. This 2025 STR market report for Sutri, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Sutri, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sutri Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sutri Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sutri (2025)
Understanding the monthly revenue variations for Airbnb listings in Sutri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sutri is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sutri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,015+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,125 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,069 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $500, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sutri
Sutri Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sutri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sutri:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sutri
Average Daily Rate (ADR) Airbnb Trends in Sutri (2025)
Effective short term rental pricing strategy in Sutri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sutri typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $398+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Sutri
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Airbnb Seasonality Analysis & Trends in Sutri (2025)
Peak Season (August, July, September)
- Revenue averages $2,853 per month
- Occupancy rates average 45.2%
- Daily rates average $194
Shoulder Season
- Revenue averages $1,743 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $178
Low Season (January, February, November)
- Revenue drops to average $877 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $159
Seasonality Insights for Sutri
- The Airbnb seasonality in Sutri shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sutri's highest earning potential, with monthly revenues capable of climbing to $3,248, occupancy reaching a high of 53.3%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $583, occupancy could drop to 18.9%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sutri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sutri seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sutri (2025)
Exploring the top neighborhoods for short-term rentals in Sutri? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Sutri is rich in culture and architecture, attracting visitors interested in history and art. It offers charming streets and local shops, making it perfect for tourists wanting to explore Italian heritage. | Sutri Cathedral, The Etruscan Ruins, Teatro Comunale, Piazza del Comune, Cimitero Monumentale |
| San Francesco | This area features the beautiful Church of San Francesco and nearby parks. It's ideal for travelers looking for a peaceful atmosphere with historic significance, close to nature and cultural sights. | Church of San Francesco, Parks and Gardens, Etruscan Necropolis, Scenic nature walks |
| Vigna di Vale | A rural area surrounding Sutri known for its vineyards and beautiful landscapes. It's perfect for those seeking wine tourism and relaxation away from the city bustle. | Vineyards, Olive Groves, Local wine tours, Scenic viewpoints |
| Rocca di Sutri | The ancient fortress offers breathtaking views and a glimpse into the region's medieval history. It's an appealing place for tourists interested in photography and history. | Rocca di Sutri, Medieval architecture, Historical reenactments, Panoramic views |
| Faleria | A nearby town that shares a lot of historical and cultural significance, attracting visitors who explore the surrounding areas. It’s great for those who want to discover more of Lazio's heritage. | Ancient ruins, Local crafts, Natural parks, Cultural festivals |
| Lake Bracciano | Just a short drive from Sutri, Lake Bracciano is a popular vacation spot for locals and tourists alike, offering recreational activities and picturesque lakeside views. | Water sports, Lakeside restaurants, Hiking trails, Beautiful beaches |
| Trevignano Romano | A charming town on the shores of Lake Bracciano, ideal for travelers looking for a serene escape. It features stunning lake views and quaint local markets. | Lake Bracciano beaches, Local artisan shops, Parks, Scenic drives |
| Blera | A lesser-known gem in the region, Blera offers a unique experience with its ancient sites and beautiful landscapes, perfect for adventurous tourists. | Etruscan archaeological sites, Local cuisine, Nature trails, Quiet countryside |
Understanding Airbnb License Requirements & STR Laws in Sutri (2025)
Yes, Sutri, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sutri to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Sutri (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sutribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with large private pool in Sutri near Rome
Entire Place • 6 bedrooms
An oasis of peace, sport and relaxation just a stone's throw from Rome
Entire Place • 5 bedrooms
Villa with private Pool & Park near Bracciano Lake
Entire Place • 4 bedrooms
Relais il Duomo historic center sutri-SPA private
Entire Place • 1 bedroom
farmhouse 10 min from Trevignano Romano
Entire Place • 4 bedrooms
Sandra Exclusive Villa with a private Pool!!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sutri (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sutri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annelies | 1 | $81,868 | 17 | 5.00/5.0 |
| Francesca | 1 | $72,267 | 57 | 4.98/5.0 |
| Lisa - Interhome Group | 4 | $49,939 | 18 | 5.00/5.0 |
| Cristina | 2 | $45,756 | 113 | 4.78/5.0 |
| Roger & Team | 1 | $37,137 | 18 | 4.78/5.0 |
| Daniele | 1 | $34,558 | 67 | 4.96/5.0 |
| Maurizio | 1 | $32,874 | 27 | 4.89/5.0 |
| Claudio | 1 | $31,351 | 17 | 4.88/5.0 |
| Host #13990365 | 2 | $26,713 | 0 | 0.00/5.0 |
| Host #143468407 | 1 | $26,118 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sutri.
Dive Deeper: Advanced Sutri STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sutri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSutri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sutri
- The Sutri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sutri, House properties are the most common (65.6%), reflecting the local real estate landscape.
- Houses represent a significant 65.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Sutri Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sutri
- The dominant room capacity in Sutri is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.6% of the active Airbnb listings in Sutri, indicating a high concentration in these sizes.
- A significant 32.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sutri.
Sutri Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sutri
- The most common guest capacity trend in Sutri vacation rentals is listings accommodating 4 guests (27.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sutri STR market, accounting for 52.5% of listings.
- 37.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sutri.
- On average, properties in Sutri are equipped to host 4.9 guests.
Sutri Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sutri
- The most common availability pattern in Sutri falls within the 271-366 days range, representing 68.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sutri (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sutri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
41.1% of total
2 Nights
8 listings
14.3% of total
3 Nights
6 listings
10.7% of total
4-6 Nights
8 listings
14.3% of total
7-29 Nights
4 listings
7.1% of total
30+ Nights
7 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sutri is 1 Night, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Sutri, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.1% of Sutri hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sutri.
Sutri Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
8.5% of total
Flexible
20 listings
42.6% of total
Moderate
15 listings
31.9% of total
Strict
8 listings
17% of total
Cancellation Policy Insights for Sutri
- The prevailing Airbnb cancellation policy trend in Sutri is Flexible, used by 42.6% of listings.
- The market strongly favors guest-friendly terms, with 74.5% of listings offering Flexible or Moderate policies. This suggests guests in Sutri may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.6% market standard in Sutri.
- Regularly review your cancellation policy against competitors and market demand shifts in Sutri.
Sutri STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sutri
- The overall average booking lead time for vacation rentals in Sutri is 43 days.
- Guests book furthest in advance for stays during October (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (79 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Sutri.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Sutri averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sutri (2025)
Amenity Prevalence
Amenity Insights for Sutri
- Essential amenities in Sutri that guests expect include: Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sutri: Kitchen, Wifi, Heating.
- Prioritize adding missing essentials: Kitchen, Wifi, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sutri to stay competitive.
Sutri Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sutri
- The typical guest profile for Airbnb in Sutri consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 37.0% of guests.
- Key international markets include Italy (37%) and Germany (11.5%).
- Top languages spoken are English (37.8%) followed by Italian (19.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sutri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |