Sora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Sora in 2025? Explore comprehensive Airbnb analytics for Sora, Lazio, Italy to uncover income potential. This 2025 STR market report for Sora, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Sora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sora Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sora Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sora (2025)
Understanding the monthly revenue variations for Airbnb listings in Sora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sora is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sora across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,699+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,330 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $374, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sora
Sora Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sora:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sora
Average Daily Rate (ADR) Airbnb Trends in Sora (2025)
Effective short term rental pricing strategy in Sora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sora typically peaks in March and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $116+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Sora
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Airbnb Seasonality Analysis & Trends in Sora (2025)
Peak Season (August, May, September)
- Revenue averages $1,562 per month
- Occupancy rates average 52.9%
- Daily rates average $76
Shoulder Season
- Revenue averages $923 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $78
Low Season (January, February, March)
- Revenue drops to average $502 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $88
Seasonality Insights for Sora
- The Airbnb seasonality in Sora shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sora's highest earning potential, with monthly revenues capable of climbing to $1,645, occupancy reaching a high of 56.5%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $451, occupancy could drop to 16.1%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sora.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sora seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sora (2025)
Exploring the top neighborhoods for short-term rentals in Sora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Sora is rich in history and charm, attractive to tourists for its medieval architecture and local culture. It's close to all major attractions and amenities. | Sora Cathedral, Piazza Santa Restituta, Castello di Sora, Museo Civico, Chiesa di San Francesco |
| Parco Nazionale Abruzzo | Located near Sora, this national park offers stunning natural beauty and opportunities for outdoor activities, making it popular with nature lovers and adventure seekers. | Hiking trails, Wildlife watching, Scenic views, Villages like Pescasseroli and Opi, Skiing in winter months |
| Località Campolieto | This area provides a quiet retreat with beautiful landscapes and is popular for those seeking a rural experience close to Sora, appealing to families and nature enthusiasts. | Countryside views, Agriturismo options, Local vineyards, Tranquil hiking paths |
| Via Roma | This main thoroughfare is known for its shops, cafes, and restaurants, attracting visitors who enjoy urban life with a local touch. | Shopping options, Local cuisine, Cafes and pastry shops |
| Lago di Posta Fibreno | Famous for its serene lakeside views and outdoor activities, it's an ideal area for travelers looking to relax or enjoy water sports. | Boat rentals, Kayaking, Nature trails, Lakeside dining spots |
| Villaggio Turistico | A tourist village that caters to families and tourists with various amenities, making it an attractive spot for those seeking a resort-like experience close to nature. | Swimming pools, Recreational activities, Family-friendly amenities |
| Colli Soriani | An area known for its beautiful hills and vineyards, perfect for wine tourism and those interested in local wine culture and tastings. | Wine tasting tours, Vineyards, Stunning landscapes |
| Frosinone Province | This wider area around Sora offers a mix of urban and rural experiences, appealing to different types of travelers and more options for hosting. | Cultural sites, Natural parks, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Sora (2025)
Yes, Sora, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sora to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 41% licensed listings)
Top Performing Airbnb Properties in Sora (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sorabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Broccostella
Entire Place • 4 bedrooms
Palazzo Polini Apartment "Santa Maria"
Entire Place • 1 bedroom
Palazzo Polini Apartment "Gli Orologi"
Entire Place • 1 bedroom
Palazzo Polini Apartment "San Casto"
Entire Place • 1 bedroom
Nonna Saveria Residence
Entire Place • 2 bedrooms
Sora - Casa Radiosa Apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sora (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olimpia | 4 | $48,437 | 73 | 3.74/5.0 |
| Frank | 1 | $23,772 | 6 | 5.00/5.0 |
| Veronica | 2 | $17,660 | 7 | 2.42/5.0 |
| Antonio | 1 | $12,570 | 6 | 4.83/5.0 |
| Leandro | 1 | $11,999 | 8 | 4.38/5.0 |
| Giacomo | 1 | $10,787 | 7 | 5.00/5.0 |
| Gabriele | 1 | $9,022 | 13 | 4.92/5.0 |
| Host #216229763 | 1 | $8,584 | 23 | 4.96/5.0 |
| Maria Grazia | 1 | $6,307 | 28 | 4.96/5.0 |
| Domenica | 1 | $4,786 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sora.
Dive Deeper: Advanced Sora STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSora Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sora
- The Sora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sora, Apartment/Condo properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 29.4% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Sora Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sora
- The dominant room capacity in Sora is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Sora, indicating a high concentration in these sizes.
Sora Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sora
- The most common guest capacity trend in Sora vacation rentals is listings accommodating 4 guests (52.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sora STR market, accounting for 64.7% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sora.
- On average, properties in Sora are equipped to host 3.8 guests.
Sora Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sora
- The most common availability pattern in Sora falls within the 181-270 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sora (64.7%), reflecting common guest stay durations or potential owner blocking patterns.
Sora Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
3 listings
17.6% of total
4-6 Nights
1 listings
5.9% of total
7-29 Nights
5 listings
29.4% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sora is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Sora, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of Sora hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sora.
Sora Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
42.9% of total
Moderate
3 listings
21.4% of total
Strict
5 listings
35.7% of total
Cancellation Policy Insights for Sora
- The prevailing Airbnb cancellation policy trend in Sora is Flexible, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Sora.
- With 35.7% using Strict terms, this is a viable option in Sora, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sora.
Sora STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sora
- The overall average booking lead time for vacation rentals in Sora is 34 days.
- Guests book furthest in advance for stays during April (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Sora.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Sora averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sora (2025)
Amenity Prevalence
Amenity Insights for Sora
- Essential amenities in Sora that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Heating, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sora: Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sora to stay competitive.
Sora Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sora
- The typical guest profile for Airbnb in Sora consists of a mix of domestic (37%) and international guests, with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 36.8% of guests.
- Key international markets include Italy (36.8%) and Canada (18.4%).
- Top languages spoken are English (37.2%) followed by Italian (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |