Sonnino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Sonnino in 2025? Explore comprehensive Airbnb analytics for Sonnino, Lazio, Italy to uncover income potential. This 2025 STR market report for Sonnino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Sonnino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sonnino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sonnino Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sonnino (2025)
Understanding the monthly revenue variations for Airbnb listings in Sonnino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sonnino is typically November, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sonnino across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,895+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,302 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $514 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $319, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sonnino
Sonnino Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sonnino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sonnino:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sonnino
Average Daily Rate (ADR) Airbnb Trends in Sonnino (2025)
Effective short term rental pricing strategy in Sonnino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sonnino typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Sonnino
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Airbnb Seasonality Analysis & Trends in Sonnino (2025)
Peak Season (November, August, October)
- Revenue averages $2,035 per month
- Occupancy rates average 41.9%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,416 per month
- Occupancy maintains around 26.2%
- Daily rates hold near $108
Low Season (January, April, December)
- Revenue drops to average $349 per month
- Occupancy decreases to average 16.7%
- Daily rates adjust to average $104
Seasonality Insights for Sonnino
- The Airbnb seasonality in Sonnino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sonnino's highest earning potential, with monthly revenues capable of climbing to $2,326, occupancy reaching a high of 43.1%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $229, occupancy could drop to 10.3%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sonnino.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sonnino seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sonnino (2025)
Exploring the top neighborhoods for short-term rentals in Sonnino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico di Sonnino | The historic center of Sonnino is rich in medieval architecture and has charming streets, making it attractive for tourists interested in history and culture. | Castello dei Conti di Sonnino, Chiesa di San Giovanni Battista, Palazzo Comunale, Museo Archeologico, Local festivals and events |
| Monte Lepini | This area offers stunning natural landscapes and outdoor activities such as hiking and exploring nature, appealing to eco-tourists and adventure seekers. | Hiking trails, Breathtaking views, Nature reserves, Local flora and fauna |
| Sonnino Scalo | The more modern part of Sonnino with easier access to transportation and amenities, suitable for travelers looking for convenience and comfort. | Local shops and cafes, Proximity to train stations, Access to main roads |
| Parco Naturale Regionale dei Monti Ausoni e Lago di Fondi | A beautiful natural park ideal for trips, hiking, and nature exploration, attracting families and nature lovers. | Hiking paths, Scenic views, Wildlife watching, Picnic areas |
| Sonnino Countryside | Surrounding countryside offers rustic charm and tranquility as well as opportunities for wine and food tourism, appealing to those seeking a rural escape. | Vineyards, Local farms, Traditional Italian cuisine, Countryside views |
| Nearby Terracina | A coastal town not far from Sonnino, famous for its beaches and historical sites, perfect for vacationers looking for sun and sea. | Terracina Beach, Temple of Jupiter Anxur, Historic Old Town, Water sports activities |
| Castro dei Volsci | A nearby village known for its quaint streets and rich history, it attracts visitors interested in authentic Italian experiences and history. | Castro dei Volsci Castle, Local historical sites, Traditional dining options |
| Fossanova Abbey | An important historical and cultural site, this medieval abbey is a draw for history enthusiasts and spiritual travelers alike. | Cistercian Abbey, Architectural beauty, Historical tours, Quiet surroundings |
Understanding Airbnb License Requirements & STR Laws in Sonnino (2025)
Yes, Sonnino, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sonnino to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 38% licensed listings)
Top Performing Airbnb Properties in Sonnino (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sonninobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa La Casetta
Entire Place • 4 bedrooms
B&B L'Uliva: natura, silenzio, benessere
Private Room • 2 bedrooms
L'Uliva Ecological B&B: nature, silence, wellness
Private Room • 1 bedroom
Casa Vacanze La Selva
Entire Place • 2 bedrooms
La Ripa di Campo Soriano : L' Olmo (the Elm)
Entire Place • 3 bedrooms
Villamaura surrounded by nature, near the sea ..
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sonnino (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sonnino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria Silvia | 1 | $64,692 | 15 | 5.00/5.0 |
| Paola | 2 | $19,828 | 125 | 4.93/5.0 |
| Giampiero | 1 | $7,643 | 7 | 4.57/5.0 |
| Margherita | 2 | $6,364 | 27 | 4.88/5.0 |
| Fabrizio | 1 | $5,631 | 44 | 4.68/5.0 |
| Maura | 1 | $5,410 | 20 | 5.00/5.0 |
| Simone | 1 | $4,711 | 42 | 4.93/5.0 |
| Novella | 1 | $4,483 | 18 | 4.72/5.0 |
| Simonetta | 1 | $2,640 | 5 | 5.00/5.0 |
| Host #497695137 | 4 | $2,436 | 2 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sonnino.
Dive Deeper: Advanced Sonnino STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sonnino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSonnino Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sonnino
- The Sonnino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.1% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sonnino, Hotel/Boutique properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 42.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Sonnino Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sonnino
- The dominant room capacity in Sonnino is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Sonnino, indicating a high concentration in these sizes.
Sonnino Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sonnino
- The most common guest capacity trend in Sonnino vacation rentals is listings accommodating 3 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Sonnino STR market, accounting for 66.7% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sonnino.
- On average, properties in Sonnino are equipped to host 3.2 guests.
Sonnino Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sonnino
- The most common availability pattern in Sonnino falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sonnino (61.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sonnino Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
7 listings
35% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
4 listings
20% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Sonnino is 2 Nights, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Sonnino Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35% of Sonnino hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sonnino.
Sonnino Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
6.3% of total
Flexible
7 listings
43.8% of total
Moderate
6 listings
37.5% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Sonnino
- The prevailing Airbnb cancellation policy trend in Sonnino is Flexible, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 81.3% of listings offering Flexible or Moderate policies. This suggests guests in Sonnino may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Sonnino.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sonnino.
Sonnino STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sonnino
- The overall average booking lead time for vacation rentals in Sonnino is 44 days.
- Guests book furthest in advance for stays during August (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Sonnino.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Sonnino averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sonnino (2025)
Amenity Prevalence
Amenity Insights for Sonnino
- Popular amenities like Essentials, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sonnino to stay competitive.
Sonnino Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sonnino
- The typical guest profile for Airbnb in Sonnino consists of predominantly international visitors (78%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 21.7% of guests.
- Key international markets include Italy (21.7%) and Germany (15%).
- Top languages spoken are English (39.1%) followed by Italian (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sonnino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 683 | $6,671 | $624.23 | 53% |
| Praiano | 331 | $4,415 | $403.56 | 55% |
| Conca dei Marini | 112 | $4,308 | $395.84 | 53% |
| Capri | 423 | $3,942 | $586.54 | 41% |
| Sorrento | 1,475 | $3,702 | $325.69 | 50% |
| Amalfi | 463 | $3,284 | $317.75 | 48% |
| Massa Lubrense | 832 | $3,255 | $413.33 | 45% |
| Ravello | 261 | $3,201 | $317.16 | 47% |
| Furore | 141 | $3,098 | $340.51 | 51% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |