Santa Marinella Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Santa Marinella in 2025? Explore comprehensive Airbnb analytics for Santa Marinella, Lazio, Italy to uncover income potential. This 2025 STR market report for Santa Marinella, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 157 active listings.
Whether you're considering an Airbnb investment in Santa Marinella, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Marinella Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Marinella Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Marinella (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Marinella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Marinella is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Marinella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,781+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,042 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,206 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $603, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Marinella
Santa Marinella Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Marinella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Marinella:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Marinella
Average Daily Rate (ADR) Airbnb Trends in Santa Marinella (2025)
Effective short term rental pricing strategy in Santa Marinella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Marinella typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Santa Marinella
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Airbnb Seasonality Analysis & Trends in Santa Marinella (2025)
Peak Season (August, July, June)
- Revenue averages $3,044 per month
- Occupancy rates average 53.0%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,493 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $137
Low Season (January, February, March)
- Revenue drops to average $811 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $128
Seasonality Insights for Santa Marinella
- The Airbnb seasonality in Santa Marinella shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Marinella's highest earning potential, with monthly revenues capable of climbing to $3,406, occupancy reaching a high of 64.3%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $753, occupancy could drop to 20.2%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Marinella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Marinella seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Marinella (2025)
Exploring the top neighborhoods for short-term rentals in Santa Marinella? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Santa Marinella | Popular seaside location known for its sandy beaches and vibrant summer atmosphere. Attracts families and tourists looking for a beach getaway with numerous amenities nearby. | Santa Marinella Beach, Castello di Santa Severa, Beaches of Santa Marinella, Lago di Bracciano, Santa Marinella promenade |
| Centro Storico | The historical center of Santa Marinella is charming with its narrow streets, local shops, and cafes. Ideal for those seeking a blend of culture and leisure. | Santa Marinella Cathedral, Local markets, Charming squares, Historical landmarks |
| Pine Forest | A tranquil area close to nature, popular for outdoor activities and relaxation. Attracts visitors interested in hiking and nature experiences. | Pine Forest of Santa Marinella, Nature trails, Picnic areas, Birdwatching sites |
| Porto di Santa Marinella | A picturesque port area with restaurants and scenic views, ideal for tourists looking to enjoy fresh seafood and coastal activities. | Fishing port, Marina restaurants, Boat tours, Seaside cafes |
| Santa Severa | Famous for its castle and stunning coastal views, this area attracts history and culture enthusiasts along with beachgoers. | Castello di Santa Severa, Beachfront activities, Archaeological sites, Local festivals |
| Lungomare | A waterfront area known for its beautiful promenade and coastal views. Great for those wanting to enjoy walks by the sea. | Lungomare promenade, Outdoor cafes, Public art installations, Scenic views |
| Local Markets | Vibrant local markets offering fresh produce, artisanal products, and local delicacies attract food lovers and tourists alike. | Weekly markets, Local artisan stalls, Food tasting experiences |
| Santa Marinella Hills | A serene area with stunning views of the coastline, ideal for travelers looking for a peaceful retreat away from the busy beach centers. | Hiking trails, Panoramic viewpoints, Vineyard tours |
Understanding Airbnb License Requirements & STR Laws in Santa Marinella (2025)
Yes, Santa Marinella, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Marinella to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 43% licensed listings)
Top Performing Airbnb Properties in Santa Marinella (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Marinellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dimora il Camaleonte, Country Location in Exclusive
Entire Place • 5 bedrooms
Comfortable and amusing house
Entire Place • 4 bedrooms
"A Spirit of the Waves" private pool, free beach
Entire Place • 4 bedrooms
House of the Sun
Entire Place • 3 bedrooms
Casa del Mare
Entire Place • 1 bedroom
Posta
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Marinella (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Marinella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nunzia | 2 | $123,480 | 32 | 4.95/5.0 |
| Federica & Francesca | 2 | $110,373 | 39 | 4.93/5.0 |
| Cristina | 3 | $80,617 | 116 | 4.84/5.0 |
| Alessandro | 1 | $71,435 | 30 | 4.93/5.0 |
| Francesca | 5 | $63,705 | 57 | 2.89/5.0 |
| Host #493837918 | 1 | $57,584 | 1 | 0.00/5.0 |
| Be Your Home | 7 | $53,800 | 18 | 1.31/5.0 |
| Novasol | 1 | $50,822 | 11 | 4.82/5.0 |
| Lorenz E Francy | 1 | $50,798 | 40 | 4.98/5.0 |
| Andreas Eid Elvebredd | 1 | $44,315 | 26 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Marinella.
Dive Deeper: Advanced Santa Marinella STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Marinella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Marinella Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Marinella
- The Santa Marinella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 157 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Marinella, Apartment/Condo properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 32.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.7%) offer potential for unique stay experiences.
Santa Marinella Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Marinella
- The dominant room capacity in Santa Marinella is 1 bedroom listings, making up 42.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Santa Marinella, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Marinella.
Santa Marinella Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Marinella
- The most common guest capacity trend in Santa Marinella vacation rentals is listings accommodating 4 guests (33.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa Marinella STR market, accounting for 52.2% of listings.
- 31.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Marinella.
- On average, properties in Santa Marinella are equipped to host 4.5 guests.
Santa Marinella Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Marinella
- The most common availability pattern in Santa Marinella falls within the 271-366 days range, representing 61.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Marinella (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Marinella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
12.4% of total
2 Nights
34 listings
26.4% of total
3 Nights
18 listings
14% of total
4-6 Nights
22 listings
17.1% of total
7-29 Nights
27 listings
20.9% of total
30+ Nights
12 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Marinella is 2 Nights, adopted by 26.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.4% of Santa Marinella hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Marinella.
Santa Marinella Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.9% of total
Flexible
24 listings
20.9% of total
Moderate
47 listings
40.9% of total
Strict
43 listings
37.4% of total
Cancellation Policy Insights for Santa Marinella
- The prevailing Airbnb cancellation policy trend in Santa Marinella is Moderate, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.8%) and stricter (37.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Santa Marinella.
- With 37.4% using Strict terms, this is a viable option in Santa Marinella, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Marinella.
Santa Marinella STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Marinella
- The overall average booking lead time for vacation rentals in Santa Marinella is 50 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Santa Marinella.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Santa Marinella averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Marinella (2025)
Amenity Prevalence
Amenity Insights for Santa Marinella
- Essential amenities in Santa Marinella that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Marinella: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Marinella to stay competitive.
Santa Marinella Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Marinella
- The typical guest profile for Airbnb in Santa Marinella consists of predominantly international visitors (68%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 32.4% of guests.
- Key international markets include Italy (32.4%) and Germany (13.5%).
- Top languages spoken are English (38.1%) followed by Italian (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Marinella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |