Rocca di Papa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rocca di Papa in 2025? Explore comprehensive Airbnb analytics for Rocca di Papa, Lazio, Italy to uncover income potential. This 2025 STR market report for Rocca di Papa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Rocca di Papa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rocca di Papa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rocca di Papa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in Rocca di Papa.
Occupancy Rate(?)
34.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,610
Typical annual income for an Airbnb listing in Rocca di Papa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.4%
Slight decrease (-0.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Rocca di Papa.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rocca di Papa.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rocca di Papa (2025)

Understanding the monthly revenue variations for Airbnb listings in Rocca di Papa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocca di Papa is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocca di Papa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,507 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,145 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $530, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rocca di Papa

Rocca di Papa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rocca di Papa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocca di Papa:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rocca di Papa

Average Daily Rate (ADR) Airbnb Trends in Rocca di Papa (2025)

Effective short term rental pricing strategy in Rocca di Papa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocca di Papa typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $390+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
  • Typical properties (Median) charge around $106 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Rocca di Papa

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Airbnb Seasonality Analysis & Trends in Rocca di Papa (2025)

Peak Season (June, July, April)
  • Revenue averages $3,313 per month
  • Occupancy rates average 44.3%
  • Daily rates average $178
Shoulder Season
  • Revenue averages $2,643 per month
  • Occupancy maintains around 35.2%
  • Daily rates hold near $180
Low Season (February, March, November)
  • Revenue drops to average $1,486 per month
  • Occupancy decreases to average 26.9%
  • Daily rates adjust to average $185

Seasonality Insights for Rocca di Papa

  • The Airbnb seasonality in Rocca di Papa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rocca di Papa's highest earning potential, with monthly revenues capable of climbing to $3,822, occupancy reaching a high of 45.7%, and ADRs peaking at $189.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,363, occupancy could drop to 16.7%, and ADRs may adjust down to $177.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rocca di Papa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rocca di Papa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rocca di Papa (2025)

Exploring the top neighborhoods for short-term rentals in Rocca di Papa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historical center of Rocca di Papa, rich in culture and breathtaking views of the surrounding countryside. Ideal for tourists who appreciate history, architecture, and local cuisine.
Chiesa di Santa Maria Assunta, Palazzo Savelli, Parco Regionale dei Castelli Romani, Museo Geofisico, Viewpoint of Rocca di Papa
Parco dei Castelli Romani
A large regional park surrounding Rocca di Papa, known for its natural beauty and outdoor activities, attracting nature lovers and hikers.
Lake Albano, Trailheads for hiking, Picnic areas, Biodiversity of flora and fauna, Scenic viewpoints
Via Lazio
A charming street lined with cafes and shops, perfect for leisurely strolls. A popular spot among visitors looking for local experiences and cuisine.
Local cafes and restaurants, Boutique shops, Artisan craft stores, Weekly markets, Cultural events
Monte Cavo
A significant mountain nearby, known for its hiking trails and panoramic views of the region. Great for outdoor enthusiasts and those seeking adventure.
Hiking trails, Santuari di Madonna del Tufo, Nature observation, Breathtaking scenic views
Villa Barattolo
A lovely park area in Rocca di Papa, perfect for families and those seeking a tranquil escape from the city. Popular for picnics and leisure activities.
Children's playground, Walking paths, Picnic areas, Gardens, Cultural events
Castelli Romani Wine Region
Famous for its wines, this area is popular among wine lovers and culinary tourists. Offers unique tasting experiences and vineyard tours.
Local wineries, Wine tasting tours, Gastronomic festivals, Historic vineyards, Local cuisine
Local Markets
The local markets attract both residents and tourists, providing an authentic experience of Rocca di Papa's culture, food, and traditions.
Fresh produce stalls, Craft goods, Street food, Local artisanal products, Cultural performances
Cultural Events Venues
Various venues in Rocca di Papa hosting cultural events and festivals throughout the year, ideal for those interested in local traditions and arts.
Theatre and performance spaces, Art exhibitions, Music festivals, Traditional food fairs, Local artisan showcases

Understanding Airbnb License Requirements & STR Laws in Rocca di Papa (2025)

Yes, Rocca di Papa, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rocca di Papa to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 54% licensed listings)

Top Performing Airbnb Properties in Rocca di Papa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocca di Papabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Magnolia - Villa in Rocca di Papa

La Magnolia - Villa in Rocca di Papa

Entire Place • 6 bedrooms

$107,035
Revenue
63.3%
Occupancy
$455.68
Daily Rate
Pet friendly home in Rocca di Papa with Wi-Fi

Pet friendly home in Rocca di Papa with Wi-Fi

Entire Place • 4 bedrooms

$100,339
Revenue
84.5%
Occupancy
$348.52
Daily Rate
View from Rocca di Papa by Interhome

View from Rocca di Papa by Interhome

Entire Place • 5 bedrooms

$96,295
Revenue
52.4%
Occupancy
$772.33
Daily Rate
View from Rocca di Papa by Interhome

View from Rocca di Papa by Interhome

Entire Place • 4 bedrooms

$39,207
Revenue
25.4%
Occupancy
$643.89
Daily Rate
La Pergola

La Pergola

Entire Place • 3 bedrooms

$31,475
Revenue
68.6%
Occupancy
$144.03
Daily Rate
Le Tamerici in Rocca di Papa

Le Tamerici in Rocca di Papa

Entire Place • 5 bedrooms

$24,603
Revenue
38.3%
Occupancy
$304.32
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rocca di Papa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rocca di Papa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Accomodalia3$133,859414.89/5.0
Novasol1$100,339225.00/5.0
Alessandra - Interhome Group1$96,295344.91/5.0
Alessandra - Interhome Group1$39,20774.43/5.0
Novasol1$31,47584.38/5.0
Danila3$31,364854.73/5.0
Anna Lisa2$29,202424.42/5.0
WonderWhereToStay3$28,199693.29/5.0
Andrea1$23,430874.84/5.0
Alice1$12,567234.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocca di Papa.

Dive Deeper: Advanced Rocca di Papa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocca di Papa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rocca di Papa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rocca di Papa

  • The Rocca di Papa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rocca di Papa, House properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 57.1% portion, catering likely to families or larger groups.
  • The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.6%) offer potential for unique stay experiences.

Rocca di Papa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rocca di Papa

  • The dominant room capacity in Rocca di Papa is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Rocca di Papa, indicating a high concentration in these sizes.
  • A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rocca di Papa.

Rocca di Papa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rocca di Papa

  • The most common guest capacity trend in Rocca di Papa vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Rocca di Papa STR market, accounting for 50.0% of listings.
  • 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocca di Papa.
  • On average, properties in Rocca di Papa are equipped to host 4.5 guests.

Rocca di Papa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rocca di Papa

  • The most common availability pattern in Rocca di Papa falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rocca di Papa (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rocca di Papa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.3%)

1 Night

11 listings

39.3% of total

2 Nights (14.3%)

2 Nights

4 listings

14.3% of total

3 Nights (17.9%)

3 Nights

5 listings

17.9% of total

4-6 Nights (3.6%)

4-6 Nights

1 listings

3.6% of total

7-29 Nights (14.3%)

7-29 Nights

4 listings

14.3% of total

30+ Nights (10.7%)

30+ Nights

3 listings

10.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Rocca di Papa is 1 Night, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (10.7%) caters to monthly stays (30+ nights) in Rocca di Papa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39.3% of Rocca di Papa hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocca di Papa.

Rocca di Papa Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.7%)

Super Strict 30 Days

2 listings

7.7% of total

Super Strict 60 Days (7.7%)

Super Strict 60 Days

2 listings

7.7% of total

Flexible (23.1%)

Flexible

6 listings

23.1% of total

Moderate (61.5%)

Moderate

16 listings

61.5% of total

Cancellation Policy Insights for Rocca di Papa

  • The prevailing Airbnb cancellation policy trend in Rocca di Papa is Moderate, used by 61.5% of listings.
  • The market strongly favors guest-friendly terms, with 84.6% of listings offering Flexible or Moderate policies. This suggests guests in Rocca di Papa may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.5% market standard in Rocca di Papa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rocca di Papa.

Rocca di Papa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rocca di Papa

  • The overall average booking lead time for vacation rentals in Rocca di Papa is 50 days.
  • Guests book furthest in advance for stays during November (average 110 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (74 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Rocca di Papa.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Rocca di Papa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rocca di Papa (2025)

Amenity Prevalence

Amenity Insights for Rocca di Papa

  • Essential amenities in Rocca di Papa that guests expect include: Refrigerator. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hair dryer, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rocca di Papa: Refrigerator.
  • Prioritize adding missing essentials: Refrigerator.
  • Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rocca di Papa to stay competitive.

Rocca di Papa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rocca di Papa

  • The typical guest profile for Airbnb in Rocca di Papa consists of predominantly international visitors (70%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 29.8% of guests.
  • Key international markets include Italy (29.8%) and United Kingdom (12.8%).
  • Top languages spoken are English (40.7%) followed by Italian (19.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rocca di Papa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rome23,290$2,898$208.8751%
Collazzone28$2,839$341.1136%
Parrano18$2,762$329.9534%
Monte Castello di Vibio18$2,659$567.2141%
Guardea15$2,542$320.5635%
Monteleone d'Orvieto31$2,537$306.9636%
Lugnano in Teverina19$2,238$267.3835%
San Casciano dei Bagni56$2,235$415.8435%
Collevecchio12$2,213$302.1638%
Palombara Sabina16$2,160$336.0135%

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