Rieti Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rieti in 2025? Explore comprehensive Airbnb analytics for Rieti, Lazio, Italy to uncover income potential. This 2025 STR market report for Rieti, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.

Whether you're considering an Airbnb investment in Rieti, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rieti Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rieti Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$91
The average rental revenue earned for an occupied room per day in Rieti.
Occupancy Rate(?)
28.7%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,081
Typical annual income for an Airbnb listing in Rieti. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.5%
Slight decrease (-5.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Rieti.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Rieti.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
61
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rieti (2025)

Understanding the monthly revenue variations for Airbnb listings in Rieti is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rieti is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rieti across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,992+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,120 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $580 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $297, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rieti

Rieti Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rieti STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rieti:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rieti

Average Daily Rate (ADR) Airbnb Trends in Rieti (2025)

Effective short term rental pricing strategy in Rieti involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rieti typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
  • Typical properties (Median) charge around $80 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Rieti

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Airbnb Seasonality Analysis & Trends in Rieti (2025)

Peak Season (May, August, April)
  • Revenue averages $1,148 per month
  • Occupancy rates average 35.5%
  • Daily rates average $89
Shoulder Season
  • Revenue averages $864 per month
  • Occupancy maintains around 28.7%
  • Daily rates hold near $90
Low Season (February, March, September)
  • Revenue drops to average $677 per month
  • Occupancy decreases to average 27.0%
  • Daily rates adjust to average $89

Seasonality Insights for Rieti

  • The Airbnb seasonality in Rieti shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rieti's highest earning potential, with monthly revenues capable of climbing to $1,322, occupancy reaching a high of 39.5%, and ADRs peaking at $93.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $565, occupancy could drop to 17.9%, and ADRs may adjust down to $88.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rieti.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rieti seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rieti (2025)

Exploring the top neighborhoods for short-term rentals in Rieti? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Rieti, offering charming medieval streets, historical landmarks, and a vibrant atmosphere. Perfect for tourists interested in culture and history.
Piazza San Rufo, Cattedrale di Rieti, Palazzo Vescovile, Franciscan Museum, Ponte Romano
Viale dei Ponticelli
A lively area known for its parks and outdoor activities. Great for families and tourists looking for a natural experience with accessibility to the city.
Parco Lungo Velino, Parco della Rimembranza, Teatro Flavio Vespasiano
Piani di Rascino
A beautiful outdoor area ideal for nature lovers, offering hiking and recreational opportunities. Attractive for travelers seeking tranquility and scenic views.
Lago di Rascino, Monte Terminillo, nature trails
Rieti Scalo
The railway station area, providing excellent connectivity and accessibility for travelers. A practical choice for business trips and easy commuting.
Rieti Railway Station, shopping centers, restaurants
Piazza della Libertà
A central square that aggregates popular cafes, restaurants, and shops. An inviting space for tourists to relax and enjoy the local atmosphere.
Cafes and bars, Local shops, Cultural events
Via Roma
A bustling street lined with shops and boutiques, ideal for visitors interested in shopping and local culture. It attracts both tourists and locals alike.
Shops, Restaurants, Cultural exhibitions
Terminillo
A popular mountain destination near Rieti, famous for skiing and outdoor sports. Attracts those interested in winter sports and summer hiking.
Ski resorts, Hiking trails, Mountain lodges
Quattro Strade
A lively neighborhood with a mix of residential and commercial spaces, attracting a diverse crowd including families and young professionals.
Local markets, Restaurants, Community events

Understanding Airbnb License Requirements & STR Laws in Rieti (2025)

Yes, Rieti, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rieti to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 43% licensed listings)

Top Performing Airbnb Properties in Rieti (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rietibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House of Time

House of Time

Entire Place • 8 bedrooms

$42,337
Revenue
61.0%
Occupancy
$214.19
Daily Rate
Loft Porta Conca

Loft Porta Conca

Entire Place • 1 bedroom

$18,703
Revenue
51.3%
Occupancy
$92.89
Daily Rate
WATER - CAV L'Angelo Pellegrino

WATER - CAV L'Angelo Pellegrino

Entire Place • 1 bedroom

$16,600
Revenue
57.4%
Occupancy
$79.53
Daily Rate
"LittleEnd" Panoramic Apartment Centrale Nuovo

"LittleEnd" Panoramic Apartment Centrale Nuovo

Entire Place • 2 bedrooms

$15,890
Revenue
47.5%
Occupancy
$91.83
Daily Rate
Casale Paris

Casale Paris

Entire Place • 3 bedrooms

$14,970
Revenue
24.8%
Occupancy
$129.59
Daily Rate
Luxury Suite Terminillo

Luxury Suite Terminillo

Entire Place • 1 bedroom

$14,883
Revenue
33.1%
Occupancy
$130.78
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rieti (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rieti based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Novasol1$42,337105.00/5.0
Chiara3$36,848934.92/5.0
Lucia2$29,322234.83/5.0
Leonardo2$25,800684.92/5.0
Luca Di Felice2$22,28462.50/5.0
Carla2$18,162395.00/5.0
Luca1$15,890315.00/5.0
Laura3$15,093524.87/5.0
Elena1$13,8431514.85/5.0
Host #4527222741$10,69600.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rieti.

Dive Deeper: Advanced Rieti STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rieti. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rieti Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rieti

  • The Rieti Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 61 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rieti, Apartment/Condo properties are the most common (72.1%), reflecting the local real estate landscape.
  • Houses represent a significant 23% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 4.9%) offer potential for unique stay experiences.

Rieti Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rieti

  • The dominant room capacity in Rieti is 2 bedrooms listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 86.9% of the active Airbnb listings in Rieti, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (3.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rieti.

Rieti Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rieti

  • The most common guest capacity trend in Rieti vacation rentals is listings accommodating 4 guests (29.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Rieti STR market, accounting for 55.7% of listings.
  • 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rieti.
  • On average, properties in Rieti are equipped to host 3.7 guests.

Rieti Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rieti

  • The most common availability pattern in Rieti falls within the 271-366 days range, representing 72.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Rieti (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rieti Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.8%)

1 Night

15 listings

28.8% of total

2 Nights (21.2%)

2 Nights

11 listings

21.2% of total

3 Nights (9.6%)

3 Nights

5 listings

9.6% of total

4-6 Nights (3.8%)

4-6 Nights

2 listings

3.8% of total

7-29 Nights (17.3%)

7-29 Nights

9 listings

17.3% of total

30+ Nights (19.2%)

30+ Nights

10 listings

19.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Rieti is 1 Night, adopted by 28.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (19.2%) caters to monthly stays (30+ nights) in Rieti, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 28.8% of Rieti hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rieti.

Rieti Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.5% of total

Flexible (45%)

Flexible

18 listings

45% of total

Moderate (40%)

Moderate

16 listings

40% of total

Strict (12.5%)

Strict

5 listings

12.5% of total

Cancellation Policy Insights for Rieti

  • The prevailing Airbnb cancellation policy trend in Rieti is Flexible, used by 45% of listings.
  • The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Rieti may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45% market standard in Rieti.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rieti.

Rieti STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rieti

  • The overall average booking lead time for vacation rentals in Rieti is 40 days.
  • Guests book furthest in advance for stays during August (average 62 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Rieti.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Rieti averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rieti (2025)

Amenity Prevalence

Amenity Insights for Rieti

  • Essential amenities in Rieti that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rieti: Heating, TV.
  • Prioritize adding missing essentials: Heating, TV.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rieti to stay competitive.

Rieti Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rieti

  • The typical guest profile for Airbnb in Rieti consists of primarily domestic travelers (75%), often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 74.8% of guests.
  • Key international markets include Italy (74.8%) and Germany (7%).
  • Top languages spoken are English (38.1%) followed by Italian (34.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rome and Milan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rieti Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Tignano10$3,391$500.3136%
Buonconvento59$3,068$456.7046%
Rome23,290$2,898$208.8751%
Collazzone28$2,839$341.1136%
Florence9,598$2,833$208.4852%
Marcialla25$2,788$236.6154%
Parrano18$2,762$329.9534%
Impruneta131$2,761$237.9345%
Marciano della Chiana18$2,719$377.3235%
Gaiole in Chianti206$2,679$344.4939%

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