Bracciano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Bracciano in 2025? Explore comprehensive Airbnb analytics for Bracciano, Lazio, Italy to uncover income potential. This 2025 STR market report for Bracciano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 82 active listings.
Whether you're considering an Airbnb investment in Bracciano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bracciano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bracciano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bracciano (2025)
Understanding the monthly revenue variations for Airbnb listings in Bracciano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bracciano is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bracciano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,821+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,855 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,046 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $534, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bracciano
Bracciano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bracciano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bracciano:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bracciano
Average Daily Rate (ADR) Airbnb Trends in Bracciano (2025)
Effective short term rental pricing strategy in Bracciano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bracciano typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Bracciano
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Airbnb Seasonality Analysis & Trends in Bracciano (2025)
Peak Season (June, August, May)
- Revenue averages $2,236 per month
- Occupancy rates average 43.9%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,410 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $130
Low Season (January, February, March)
- Revenue drops to average $787 per month
- Occupancy decreases to average 21.2%
- Daily rates adjust to average $135
Seasonality Insights for Bracciano
- The Airbnb seasonality in Bracciano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bracciano's highest earning potential, with monthly revenues capable of climbing to $2,288, occupancy reaching a high of 49.9%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $679, occupancy could drop to 19.8%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bracciano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bracciano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bracciano (2025)
Exploring the top neighborhoods for short-term rentals in Bracciano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Bracciano, rich in medieval architecture and charm. A popular spot for tourists exploring the town's history and culture. | Bracciano Castle, Piazza Vittorio Emanuele, Church of Santa Maria Novella, Museo Civico, The old walls of Bracciano |
| Lake Bracciano | The stunning lake area that offers recreational activities and beautiful views. Perfect for nature lovers and those looking to relax by the water. | Lago di Bracciano, Diving and water sports, Beaches like Trevignano Romano, Picnic areas, Hiking trails around the lake |
| Trevinano Romano | Charming town by the lake known for its picturesque streets and local shops. Attracts visitors looking for a quaint getaway. | Historic center, Local markets, Lake views, Outdoor cafes, Hiking paths |
| Anguillara Sabazia | Another beautiful town on the shores of Lake Bracciano with a lovely walking promenade and historic sites. Popular with tourists for its lakeside charm. | Anguillara's historic center, Archaeological sites, Promenade by the lake, Local restaurants, Scenic views |
| Bracciano Train Station area | Convenient for travelers with easy access to Rome and the surrounding areas. Good for hosting business travelers and tourists seeking day trips to the capital. | Train services to Rome, Local eateries, Parks nearby, Shopping facilities, Easy access to regional attractions |
| Odescalchi Castle | The castle is a major tourist attraction and event venue. Hosting guests for weddings and events can be lucrative in this area. | Odescalchi Castle, Gardens around the castle, Historical tours, Cultural events, Scenic views of the lake |
| Local Vineyards | Bracciano is known for its wine production. Hosting wine lovers and guests interested in wine tours creates a unique niche. | Wine tasting tours, Local wineries, Scenic vineyards, Wine production experiences, Culinary tours |
| Nature Reserves | Bracciano is near several protected natural areas, attracting outdoor enthusiasts and visitors who enjoy hiking and nature activities. | Natural Reserve of Bracciano, Hiking trails, Bird watching, Flora and fauna exploration, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Bracciano (2025)
Yes, Bracciano, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bracciano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Bracciano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Braccianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
villa panoramica con piscina
Entire Place • 4 bedrooms
Villa Fara - Luxury Estate
Entire Place • 3 bedrooms
Peter garden and home on the lake
Entire Place • 3 bedrooms
Villa immersa nel Parco Naturale
Entire Place • 3 bedrooms
Villa Marilì
Entire Place • 3 bedrooms
The terrace in the village lake view
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bracciano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bracciano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #31218716 | 1 | $58,073 | 14 | 5.00/5.0 |
| Daniela | 1 | $50,242 | 6 | 5.00/5.0 |
| Victoria | 4 | $40,498 | 23 | 2.42/5.0 |
| Ilaria | 4 | $39,257 | 302 | 4.78/5.0 |
| David | 3 | $34,626 | 328 | 4.84/5.0 |
| Pietro | 1 | $34,466 | 15 | 4.87/5.0 |
| Host #259885517 | 1 | $34,303 | 1 | 0.00/5.0 |
| Host #487646998 | 1 | $29,508 | 0 | 0.00/5.0 |
| Elisabetta | 2 | $29,246 | 35 | 4.66/5.0 |
| Valentina | 1 | $28,860 | 51 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bracciano.
Dive Deeper: Advanced Bracciano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bracciano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBracciano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bracciano
- The Bracciano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bracciano, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, unique stays, hotel/boutique (combined 8.5%) offer potential for unique stay experiences.
Bracciano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bracciano
- The dominant room capacity in Bracciano is 1 bedroom listings, making up 42.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.8% of the active Airbnb listings in Bracciano, indicating a high concentration in these sizes.
Bracciano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bracciano
- The most common guest capacity trend in Bracciano vacation rentals is listings accommodating 2 guests (24.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bracciano STR market, accounting for 45.1% of listings.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bracciano.
- On average, properties in Bracciano are equipped to host 4.3 guests.
Bracciano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bracciano
- The most common availability pattern in Bracciano falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bracciano (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bracciano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
27.6% of total
2 Nights
24 listings
31.6% of total
3 Nights
10 listings
13.2% of total
4-6 Nights
7 listings
9.2% of total
7-29 Nights
8 listings
10.5% of total
30+ Nights
6 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Bracciano is 2 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.6% of Bracciano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bracciano.
Bracciano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.5% of total
Flexible
14 listings
21.5% of total
Moderate
21 listings
32.3% of total
Strict
29 listings
44.6% of total
Cancellation Policy Insights for Bracciano
- The prevailing Airbnb cancellation policy trend in Bracciano is Strict, used by 44.6% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (44.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.6% market standard in Bracciano.
- With 44.6% using Strict terms, this is a viable option in Bracciano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bracciano.
Bracciano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bracciano
- The overall average booking lead time for vacation rentals in Bracciano is 44 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Bracciano.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Bracciano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bracciano (2025)
Amenity Prevalence
Amenity Insights for Bracciano
- Essential amenities in Bracciano that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bracciano: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Wifi or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bracciano to stay competitive.
Bracciano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bracciano
- The typical guest profile for Airbnb in Bracciano consists of predominantly international visitors (80%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 19.7% of guests.
- Key international markets include United States (25.4%) and Italy (19.7%).
- Top languages spoken are English (46.9%) followed by Italian (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bracciano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |