Bomarzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Bomarzo in 2025? Explore comprehensive Airbnb analytics for Bomarzo, Lazio, Italy to uncover income potential. This 2025 STR market report for Bomarzo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Bomarzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bomarzo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bomarzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bomarzo (2025)
Understanding the monthly revenue variations for Airbnb listings in Bomarzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bomarzo is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bomarzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,339+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $790 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $428 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $219, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bomarzo
Bomarzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bomarzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bomarzo:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 25% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bomarzo
Average Daily Rate (ADR) Airbnb Trends in Bomarzo (2025)
Effective short term rental pricing strategy in Bomarzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bomarzo typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Bomarzo
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Airbnb Seasonality Analysis & Trends in Bomarzo (2025)
Peak Season (August, July, June)
- Revenue averages $1,003 per month
- Occupancy rates average 29.8%
- Daily rates average $108
Shoulder Season
- Revenue averages $560 per month
- Occupancy maintains around 18.0%
- Daily rates hold near $106
Low Season (February, March, November)
- Revenue drops to average $339 per month
- Occupancy decreases to average 13.6%
- Daily rates adjust to average $106
Seasonality Insights for Bomarzo
- The Airbnb seasonality in Bomarzo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bomarzo's highest earning potential, with monthly revenues capable of climbing to $1,148, occupancy reaching a high of 34.9%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $333, occupancy could drop to 11.3%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bomarzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bomarzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bomarzo (2025)
Exploring the top neighborhoods for short-term rentals in Bomarzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bomarzo Historic Center | The heart of Bomarzo, this area is known for its rich history and stunning architecture. It attracts visitors interested in cultural heritage, art, and local cuisine. | Monster Park (Parco dei Mostri), Palazzo Orsini, The Church of Santa Maria, Local artisan shops, Culinary experiences |
| Surrounding Nature Trails | The natural landscapes around Bomarzo offer a tranquil escape for nature lovers and hikers. These areas are perfect for those looking for adventure and outdoor activities. | Nature hiking trails, Panoramic viewpoints, Flora and fauna, Picnic areas, Cycling routes |
| Nearby Viterbo City | Viterbo is a larger city nearby with historical significance, medieval architecture, and cultural events. It's an attractive option for guests wanting to explore higher urban activities while enjoying the countryside. | Viterbo's Papal Palace, San Pellegrino medieval district, Thermal baths, Cultural festivals, Museums and galleries |
| Lake Bolsena | Just a short drive from Bomarzo, Lake Bolsena is a beautiful destination for those seeking relaxation, water sports, and scenic views, making it ideal for seasonal tourists. | Lake beaches, Boat rentals, Fishing, Hiking around the lake, Local eateries |
| Tarquinia | Famous for its Etruscan heritage and archaeological sites, Tarquinia attracts history enthusiasts and families looking to explore ancient civilizations. | Etruscan Necropoleis, Tarquinia National Museum, Medieval town center, Art galleries, Wine tours |
| Civita di Bagnoregio | Known as the 'dying town', Civita di Bagnoregio offers a unique and picturesque experience with stunning views and historical architecture. | Bridge to Civita, Civita's main square, Hiking paths, Local art shops, Restaurants with a view |
| Cultural Events Venues | Bomarzo and its surroundings host various cultural events, festivals, and markets throughout the year, attracting visitors interested in local culture and community. | Local festivals, Art fairs, Food markets, Theater performances, Historical reenactments |
| Wine Country Tours | The region around Bomarzo is known for its wine production, with many vineyards offering tours and tastings. This area attracts wine lovers and culinary tourists. | Winery tours, Wine tastings, Grape harvest events, Breathtaking vineyard views, Farm-to-table dining experiences |
Understanding Airbnb License Requirements & STR Laws in Bomarzo (2025)
Yes, Bomarzo, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bomarzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Bomarzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bomarzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Maison des Oliviers à Bomarzo - Private pool
Entire Place • 3 bedrooms
Zio Pietro's farmhouse in Bomarzo
Entire Place • 4 bedrooms
La Casa nel Borgo
Entire Place • 3 bedrooms
Bilocale centro di Bomarzo
Entire Place • 1 bedroom
sacrobosco apartment Ulivo
Entire Place • 2 bedrooms
Country House La casa del Bosco
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bomarzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bomarzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria Letizia | 2 | $17,111 | 311 | 4.88/5.0 |
| Caroline | 1 | $14,701 | 21 | 4.38/5.0 |
| Giulio | 5 | $13,540 | 79 | 4.70/5.0 |
| Maria Pia | 1 | $13,507 | 48 | 4.96/5.0 |
| Cristina | 2 | $8,656 | 46 | 4.92/5.0 |
| Host #182194089 | 1 | $8,423 | 6 | 4.67/5.0 |
| Antonio | 1 | $7,310 | 37 | 4.68/5.0 |
| Andrea | 1 | $6,808 | 10 | 5.00/5.0 |
| Host #146609552 | 1 | $6,258 | 0 | 0.00/5.0 |
| Elisabeth | 1 | $5,618 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bomarzo.
Dive Deeper: Advanced Bomarzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bomarzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBomarzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bomarzo
- The Bomarzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bomarzo, House properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 51.9% portion, catering likely to families or larger groups.
- The presence of 14.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.7%) offer potential for unique stay experiences.
Bomarzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bomarzo
- The dominant room capacity in Bomarzo is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Bomarzo, indicating a high concentration in these sizes.
Bomarzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bomarzo
- The most common guest capacity trend in Bomarzo vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bomarzo STR market, accounting for 55.5% of listings.
- A significant 44.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Bomarzo.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bomarzo.
- On average, properties in Bomarzo are equipped to host 3.2 guests.
Bomarzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bomarzo
- The most common availability pattern in Bomarzo falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bomarzo (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
Bomarzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
59.1% of total
2 Nights
3 listings
13.6% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
3 listings
13.6% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bomarzo is 1 Night, adopted by 59.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Bomarzo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.1% of Bomarzo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bomarzo.
Bomarzo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
62.5% of total
Moderate
5 listings
20.8% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Bomarzo
- The prevailing Airbnb cancellation policy trend in Bomarzo is Flexible, used by 62.5% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Bomarzo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.5% market standard in Bomarzo.
- Given the high prevalence of Flexible policies (62.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Bomarzo.
Bomarzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bomarzo
- The overall average booking lead time for vacation rentals in Bomarzo is 39 days.
- Guests book furthest in advance for stays during April (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Bomarzo.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Bomarzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bomarzo (2025)
Amenity Prevalence
Amenity Insights for Bomarzo
- Essential amenities in Bomarzo that guests expect include: Essentials, Heating, Hair dryer, Hangers, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bomarzo: Essentials, Heating, Hair dryer, Hangers, TV.
- Prioritize adding missing essentials: Hangers, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bomarzo to stay competitive.
Bomarzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bomarzo
- The typical guest profile for Airbnb in Bomarzo consists of a mix of domestic (60%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 60.3% of guests.
- Key international markets include Italy (60.3%) and United States (7.7%).
- Top languages spoken are English (36.8%) followed by Italian (27.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Naples.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bomarzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |