Latisana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Friuli – Venezia Giulia, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Latisana in 2025? Explore comprehensive Airbnb analytics for Latisana, Friuli – Venezia Giulia, Italy to uncover income potential. This 2025 STR market report for Latisana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Latisana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Latisana Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Latisana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$184
The average rental revenue earned for an occupied room per day in Latisana.
Occupancy Rate(?)
37.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,097
Typical annual income for an Airbnb listing in Latisana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-26.1%
Significant decrease (-26.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Latisana.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Latisana.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Latisana (2025)

Understanding the monthly revenue variations for Airbnb listings in Latisana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Latisana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Latisana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,845+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,418 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,460 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $819, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Latisana

Latisana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Latisana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Latisana:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Latisana

Average Daily Rate (ADR) Airbnb Trends in Latisana (2025)

Effective short term rental pricing strategy in Latisana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Latisana typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
  • Typical properties (Median) charge around $144 per night.
  • Entry-level properties (Bottom 25%) earn around $99 per night.

Average Daily Rate (ADR) Trend by Month in Latisana

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Airbnb Seasonality Analysis & Trends in Latisana (2025)

Peak Season (August, July, June)
  • Revenue averages $3,188 per month
  • Occupancy rates average 49.1%
  • Daily rates average $188
Shoulder Season
  • Revenue averages $1,694 per month
  • Occupancy maintains around 32.6%
  • Daily rates hold near $189
Low Season (January, February, March)
  • Revenue drops to average $882 per month
  • Occupancy decreases to average 25.3%
  • Daily rates adjust to average $179

Seasonality Insights for Latisana

  • The Airbnb seasonality in Latisana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Latisana's highest earning potential, with monthly revenues capable of climbing to $3,792, occupancy reaching a high of 59.2%, and ADRs peaking at $204.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $795, occupancy could drop to 16.1%, and ADRs may adjust down to $176.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Latisana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Latisana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Latisana (2025)

Exploring the top neighborhoods for short-term rentals in Latisana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Latisana City Center
The heart of Latisana with historical architecture and local shops. A great spot for tourists wanting to explore the authentic Italian lifestyle and nearby attractions.
Piazza Libertà, Church of Santa Maria Assunta, The Livenza River, Palazzo de Pinedo, Local artisan shops
Lignano Sabbiadoro
A popular seaside resort town near Latisana known for its sandy beaches and vibrant nightlife. Attracts beachgoers and families during the summer months.
Lignano Beach, Aquasplash Water Park, Parco Zoo Punta Verde, Lignano Sabbiadoro Dune, Promenade with shops and restaurants
Bibione
Another renowned beach destination close to Latisana, perfect for summer vacation rentals. Offers a mix of relaxation and entertainment options.
Bibione Beach, Thermal Spa, Parco Natural Val Grande, Bibione Lighthouse, Promenade with bars and eateries
Portogruaro
A charming medieval town located near Latisana, known for its picturesque landscapes and historical sites. Appeals to tourists looking for cultural experiences.
Portogruaro's Old Town, The River Lemene, The Roman Bridge, Piazza della Repubblica, Local festivals
Grado
An island town famous for its sandy beaches and historic sites. It attracts tourists seeking a mix of beach relaxation and cultural enrichment.
Grado Beach, Basilica of Sant'Eufemia, The Roman Ruins, Grado Lagoon, Water sports activities
Codroipo
A town known for its Venetian-style villas and beautiful gardens. Ideal for those looking for cultural and historical tourism.
Villa Manin, The River Tagliamento, Local vineyards, Gardens of Villa Manin
Palmanova
A unique star-shaped fortified town that is a UNESCO World Heritage site. Popular among tourists interested in history and architecture.
Palmanova Fortress, Piazza Grande, Historical reenactments, Nearby vineyards, Local shops
Trieste
Although a bit further, Trieste is a major city with rich history and vibrant culture, making it a perfect day trip location for guests in Latisana.
Piazza Unità d'Italia, Castello di Miramare, San Giusto Cathedral, Canal Grande, Museums and galleries

Understanding Airbnb License Requirements & STR Laws in Latisana (2025)

With 30% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Latisana. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Latisana to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 30% licensed listings)

Top Performing Airbnb Properties in Latisana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Latisanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Allegra per Vacanze a Lignano e Bibione

Villa Allegra per Vacanze a Lignano e Bibione

Entire Place • 6 bedrooms

$44,111
Revenue
31.9%
Occupancy
$461.38
Daily Rate
B&B Casa Volton House Lignano Sabbiadoro

B&B Casa Volton House Lignano Sabbiadoro

Private Room • 3 bedrooms

$37,227
Revenue
71.2%
Occupancy
$231.65
Daily Rate
Extremely central with garden

Extremely central with garden

Entire Place • 1 bedroom

$20,317
Revenue
48.3%
Occupancy
$109.08
Daily Rate
Villa signorile ampio parco

Villa signorile ampio parco

Entire Place • 2 bedrooms

$19,302
Revenue
33.9%
Occupancy
$210.56
Daily Rate
B&B Casa Volton.double room n°2.Lignano Sabbiadoro

B&B Casa Volton.double room n°2.Lignano Sabbiadoro

Private Room • N/A

$18,253
Revenue
84.2%
Occupancy
$101.55
Daily Rate
B&B Casa Volton.family room 3.Lignano sabbiadoro

B&B Casa Volton.family room 3.Lignano sabbiadoro

Private Room • N/A

$15,793
Revenue
59.7%
Occupancy
$99.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Latisana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Latisana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Monica3$71,2732524.97/5.0
Host #1849720831$44,111334.82/5.0
Fabiola1$20,317145.00/5.0
Host #5540382761$19,30200.00/5.0
Host #1200559171$15,08800.00/5.0
Bianca1$13,248114.55/5.0
Martin1$12,58244.75/5.0
Johann1$11,768384.74/5.0
Massimo1$10,958194.68/5.0
Catia3$9,22072.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Latisana.

Dive Deeper: Advanced Latisana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Latisana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Latisana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Latisana

  • The Latisana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Latisana, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.

Latisana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Latisana

  • The dominant room capacity in Latisana is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Latisana, indicating a high concentration in these sizes.
  • A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Latisana.

Latisana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Latisana

  • The most common guest capacity trend in Latisana vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Latisana STR market, accounting for 45.0% of listings.
  • 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Latisana.
  • On average, properties in Latisana are equipped to host 4.2 guests.

Latisana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Latisana

  • The most common availability pattern in Latisana falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Latisana (35%), reflecting common guest stay durations or potential owner blocking patterns.

Latisana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.1%)

1 Night

2 listings

11.1% of total

2 Nights (5.6%)

2 Nights

1 listings

5.6% of total

3 Nights (16.7%)

3 Nights

3 listings

16.7% of total

4-6 Nights (22.2%)

4-6 Nights

4 listings

22.2% of total

7-29 Nights (44.4%)

7-29 Nights

8 listings

44.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Latisana is 7-29 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • Very short stays (1-2 nights) are less common (16.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 44.4% of Latisana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Latisana.

Latisana Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (28.6%)

Flexible

4 listings

28.6% of total

Moderate (57.1%)

Moderate

8 listings

57.1% of total

Strict (14.3%)

Strict

2 listings

14.3% of total

Cancellation Policy Insights for Latisana

  • The prevailing Airbnb cancellation policy trend in Latisana is Moderate, used by 57.1% of listings.
  • The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Latisana may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 57.1% market standard in Latisana.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Latisana.

Latisana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Latisana

  • The overall average booking lead time for vacation rentals in Latisana is 71 days.
  • Guests book furthest in advance for stays during April (average 124 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (90 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Latisana.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Latisana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Latisana (2025)

Amenity Prevalence

Amenity Insights for Latisana

  • Essential amenities in Latisana that guests expect include: Heating, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Refrigerator, Air conditioning are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Latisana: Heating, Hot water.
  • Prioritize adding missing essentials: Heating, Hot water.
  • Consider adding popular differentiators like Essentials or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Latisana to stay competitive.

Latisana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Latisana

  • The typical guest profile for Airbnb in Latisana consists of predominantly international visitors (81%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 19.0% of guests.
  • Key international markets include Germany (28.6%) and Italy (19%).
  • Top languages spoken are English (35.4%) followed by German (20.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Latisana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Selina14$4,330$440.3347%
Cortina d'Ampezzo265$3,522$379.5343%
Venice6,405$3,454$238.8053%
Podhom10$2,849$196.3150%
Colle Santa Lucia16$2,841$187.5947%
Rojnići13$2,827$244.4248%
Welsberg-Taisten - Monguelfo-Tesido27$2,749$252.3248%
Bad Sankt Leonhard im Lavanttal27$2,745$266.4839%
Sveti Petar u Šumi42$2,737$316.9645%
Brajkovići17$2,712$408.8643%

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